Are you attempting to attach Shopify with Mailchimp? Excellent news: Mailchimp now has a direct integration for Shopify, making it simpler than ever to attach the two platforms.
This implies you possibly can automate e mail advertising and marketing, phase prospects, and increase gross sales without having third-party apps.
On this information, I’ll present you how you can join Shopify and Mailchimp. I’ll additionally cowl how you can develop your Mailchimp record quicker utilizing OptinMonster, the #1 software for Shopify lead era.
Why Sync Shopify With Mailchimp?
Connecting Shopify with Mailchimp helps you to automate and enhance your e mail advertising and marketing. Right here’s what you are able to do:
- Seize Buyer Emails: Add new patrons and subscribers to Mailchimp robotically.
- Ship Automated Emails: Welcome new prospects, ship deserted cart emails, and promote particular gives.
- Section Your Viewers: Ship focused emails based mostly on buyer conduct.
- Monitor Gross sales and Efficiency: See which emails herald essentially the most income.
Instance Use Case for Syncing Shopify With Mailchimp
A web-based jewellery boutique decides to attach Shopify with Mailchimp to automate their advertising and marketing.
When a brand new buyer makes a purchase order, Mailchimp robotically sends a thank-you e mail with a ten% low cost for his or her subsequent order.
If somebody provides a necklace to their cart however doesn’t try, Mailchimp sends an deserted cart e mail reminding them to finish their buy.
Over time, these e mail campaigns assist the corporate enhance repeat purchases and get well misplaced gross sales, all with out further handbook work.
The way to Join Shopify to Mailchimp
Mailchimp’s official Shopify app makes integration quick and simple. Simply comply with these steps:
Step 1: Set up the Mailchimp App on Shopify


- Discover the Mailchimp E mail SMS Advertising app within the Shopify App Retailer.
- Click on Set up.
- Log in to your Shopify account.
- Observe any additional directions.
Step 2: Join Mailchimp to Shopify
- Open the Mailchimp app inside Shopify.
- Click on Join Account and log into Mailchimp.
- Permit Mailchimp to entry your Shopify knowledge.
Mailchimp will now sync your prospects, orders, and product knowledge.
Step 3: Set Up E mail Advertising in Mailchimp
Now that Mailchimp and Shopify are linked, you possibly can:
- Create automated e mail sequences (like welcome emails and deserted cart emails).
- Section prospects based mostly on their buy historical past.
- Monitor e mail efficiency to see what’s working.
Need to develop your e mail record quicker? Preserve studying to see how OptinMonster will help.
The way to Develop Your Shopify/Mailchimp Record With OptinMonster
Mailchimp helps you ship emails, however to develop your record, you want a software that captures extra leads out of your Shopify retailer.
OptinMonster is the #1 lead era software for Shopify. It helps you flip web site guests into e mail subscribers with eye-catching popups, floating bars, and different signup types. And creating them is a breeze with OptinMonster’s 700+ premade templates and simple drag-and-drop builder:


Not like fundamental e mail opt-in types, OptinMonster’s superior concentrating on ensures that the suitable provide seems to the suitable individual on the proper time, so you possibly can maximizing conversions.
OptinMonster integrates seamlessly with each Shopify and Mailchimp. OptinMonster helps you to goal gives based mostly on the contents of a customer’s Shopify cart or which merchandise they’ve considered. And any emails you acquire will robotically be synced to the suitable e mail record in your Mailchimp account.
Right here’s how OptinMonster will help you construct a much bigger, high-quality Mailchimp e mail record:
Use Excessive-Changing Popups
A lightbox popup is among the only methods to seize emails. OptinMonster helps you to create popups that seem when a customer spends time in your website, scrolls down a web page, or clicks a selected button.
Instance: Provide a 10% low cost or a free present in change for an e mail sign-up. This offers customers an incentive to subscribe whereas they’re actively shopping.
Present Focused Affords
Not like fundamental signup types, OptinMonster’s behavior-based concentrating on helps you to present gives that match every customer’s purchasing habits. This implies greater conversion charges.
Instance: A customer views a leather-based purse however doesn’t add it to their cart. OptinMonster triggers a focused popup providing free delivery on purses, giving the consumer a motive to purchase now.
Scale back Cart Abandonment
Most on-line shops lose 70% of their potential gross sales to cart abandonment. OptinMonster’s Exit-Intent® Know-how helps get well these misplaced gross sales by displaying a compelling provide when a buyer is about to go away.
Instance: A customer begins checkout however strikes their mouse to exit. Earlier than they go away, OptinMonster shows a “Wait! Get 15% Off Your Order” popup, encouraging them to finish the acquisition.
OptinMonster buyer Shockbyte transformed 13.73% of abandoning guests with this exit popup:


Utilizing this and some different OptinMonster campaigns, Shockbyte greater than doubled their gross sales and grew their enterprise 10x.
Learn the total Shockbyte case research right here.
Begin Rising Your Shopify Retailer With Mailchimp and OptinMonster
Syncing Shopify with Mailchimp helps you automate e mail advertising and marketing, get well misplaced gross sales, and drive repeat purchases. However to construct your e mail record quicker and get essentially the most out of Mailchimp, you want a software that captures and converts extra guests into subscribers.
OptinMonster helps you do precisely that. With high-converting popups, focused promotions, and cart abandonment restoration, you possibly can develop your Mailchimp record and enhance your Shopify gross sales.
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