Push Notification Metrics: Measuring ROI for Most Im…

Studying Time: 13 minutes

Let’s be trustworthy—what number of push notifications do you truly faucet on? Most likely not many. And your customers? They’re no totally different. Daily, their telephones buzz with updates, promos, and alerts, most of which get swiped away with out a second thought. All of it comes all the way down to the suitable push notification metrics—if you happen to’re not monitoring what works, you’re simply including to the noise.

Push notifications can drive large engagement—when performed proper. However too many manufacturers blast out generic, poorly-timed messages that do nothing however annoy customers. After which they surprise why their CTR is tanking.

So, right here comes the subsequent query: Are your cell and net push notifications serving to your corporation develop, or are they simply including to the noise? In the event you’re not obsessing over open charges, retention influence, and precise ROI, you’re leaving cash on the desk.

In 2025, success isn’t nearly sending extra messages—it’s about sending the suitable ones, on the proper time, with the suitable intent. And that begins with understanding the push notification metrics that really matter.

Let’s break down what’s working, what’s not, push notification finest practices, and flip your push notifications into an actual engagement and income machine.

Measure the Effectiveness of Push Notifications

Not all push notifications are efficient. Some drive clicks and conversions, whereas others get ignored, annoy customers, and even result in app uninstalls. So, how do you separate what’s working from what’s not?

The important thing lies in monitoring the suitable push notification metrics and understanding their influence on consumer conduct. It’s not nearly sending messages—it’s about understanding which KPIs matter, how your efficiency stacks up towards trade benchmarks, and maximize ROI.

Right here’s what we’ll break down:

• Push Notification Metrics & KPIs: The numbers that really inform you in case your marketing campaign is working.
• Benchmarks That Matter: evaluate your efficiency—like open charges, click-through charges, and conversions—with trade requirements and know if you happen to’re forward or behind.
• Producing Actual ROI: As a result of clicks imply nothing in the event that they don’t drive income.

Let’s step proper into it.

Prime 7 Push Notification KPIs & Metrics Most Essential to Marketing campaign Efficiency

As we mentioned earlier than, if you happen to’re sending net or cell push notifications with out measuring their influence, you’re flying blind. The fitting push notification metrics make it easier to perceive optimize your marketing campaign for higher engagement, retention, and income. Let’s break down an important push notification metrics you might want to monitor.

1. Push Notification Click on Charge

Push notification click on charge or click-through charge (CTR) tracks the share of customers who not solely obtain your push notification however truly click on on it. This tells you in case your message sparked sufficient curiosity amongst customers for them to take motion.

Calculate:

A excessive CTR means your notification was related and compelling. A low CTR? That’s a pink flag—your message may be off, the timing may very well be unsuitable, or possibly your viewers simply isn’t .

Need higher CTRs? A/B take a look at your copy, use segmentation to focus on the suitable folks, and time your notifications for when customers are most lively. Minor tweaks like this will have a substantial optimistic influence.

2. Push Notification Open Charge

Open Charge measures how many individuals truly opened your push notification after receiving it. Not like CTR, which tracks clicks, this push notification metrics tells you whether or not your notification even caught the consumer’s consideration within the first place.

Calculate:

A powerful open charge means your push notifications are breaking by the noise. A weak one? That’s an issue—it doubtless means your headlines aren’t grabbing customers’ consideration, or worse, customers are ignoring your notifications altogether.

To spice up push notification open charges, concentrate on:

• Personalization – Use the consumer’s title, preferences, or behavior-based triggers.
• Timing – Ship notifications when customers are most lively (not in the midst of the evening).
• Urgency & Curiosity – Give them a cause to open the notification (e.g., “Flash Sale: 2 Hours Left!”).

If folks aren’t even opening your notifications, nothing else issues. So repair this primary.

3. Push Notification Conversion Charge

Getting customers to click on and open your push notification is nice—however does it result in a fascinating motion? Conversion Charge signifies how many individuals truly achieved the aim you needed them to perform by your notification. It probably contains shopping for, subscribing, watching a video, or some other transfer important to your corporation.

Calculate:

Excessive open charges and CTRs are irrelevant if customers aren’t following by on the aim. A weak push notification conversion charge often alerts considered one of these issues:

• Your touchdown web page doesn’t match the notification’s promise.
• The notification’s provide isn’t compelling sufficient to behave on.
• There’s friction within the course of (too many steps, sluggish load instances, or dangerous UX).

Fixing this isn’t rocket science—be sure your messaging flows seamlessly from notification to touchdown web page, take away pointless steps, and take a look at totally different CTAs to see what drives motion.

On the finish of the day, clicks are self-importance metrics. Conversions pay the payments.

4. Push Notification Choose-In Charge

Choose-In Charge measures the share of customers who conform to obtain your push notifications when prompted. If folks aren’t opting in, it doesn’t matter how good your notifications are—as a result of they’re by no means getting delivered within the first place. It’s some of the vital push notification metrics, straight impacting your marketing campaign’s attain and effectiveness.

Calculate:

A low opt-in charge (beneath 5%) is a pink flag—you’re both asking on the unsuitable time or not giving customers a compelling cause to say “sure.” (Scroll to the subsequent part to know the push notification benchmarks.)

Enhance Your Push Notification Choose-In Charge

• Ask on the proper second – As an alternative of an immediate pop-up, request permission after the consumer engages with the notification (e.g., after a key motion).
• Present the worth upfront – Don’t simply ask—clarify why they need to choose in. (“Get unique offers & immediate alerts!”).
• Use a gentle immediate first – As an alternative of triggering the default system immediate, use a custom-designed message to heat customers up.

With out opt-ins, your push campaigns are lifeless on arrival. Repair this ASAP, in any other case none of this issues.

5. Push Notification View Charge

View Charge measures what number of customers truly noticed your push notification—not clicked, simply noticed it—in comparison with the whole variety of notifications despatched.

Calculate:

Why It’s Crucial

A low view charge usually factors to points like:

• Too many notifications → Customers tune out spammy alerts.
• Unhealthy timing → Despatched when customers aren’t lively.
• Muted notifications → Particularly widespread on iOS, the place customers have extra management over notifications.

Enhance Your View Charge

• Good Your Timing – Push when your viewers is lively, not when it’s handy for you.
• Optimize Frequency – Bombarding customers will result in notification fatigue. High quality over amount, at all times.
• Personalize, Don’t Spam – If customers see worth in your messages, they gained’t ignore them.

A excessive View Charge means your notifications are literally making it onto the consumer’s display—and that’s step one to getting clicks, conversions, and ROI.

6. Push Notification Income Charge

Income Charge exhibits the share of direct income generated from push notifications relative to the variety of notifications despatched. It solutions the important thing query: Are your push campaigns truly earning profits, or simply noise?

Calculate:

Clicks and views are nice, however income is the final word push notification metric.

A powerful income charge will depend on your trade, however SaaS and e-commerce companies ought to count on direct income from push campaigns, particularly for:

• Restricted-time flash gross sales
• Cart abandonment reminders
• Personalised product suggestions

Enhance Your Income Charge

• Use Dynamic Segmentation – Don’t ship the identical message to everybody. Goal your viewers based mostly on consumer conduct.
• Create Urgency – “Solely 3 left in inventory!” performs higher than “Take a look at our new assortment.”
• Make the CTA Clear – Complicated messages kill conversions. Inform customers precisely what to do subsequent.

In case your push notifications aren’t producing income, they’re simply distractions. Concentrate on data-driven, revenue-generating campaigns—not engagement for simply engagement’s sake.

7. Push Notification Choose-Out Charge

Choose-Out Charge measures what number of customers actively unsubscribe from push notifications. In most push notification metrics, greater numbers are higher—however right here, it’s the alternative. A rising opt-out charge is a transparent signal one thing isn’t working, whether or not it’s the frequency, relevance, or high quality of your notifications.

Calculate:

Customers don’t unsubscribe for no cause. A excessive push notification opt-out charge usually means:

• You’re sending too many notifications – Bombarding customers with notifications makes them annoyed.
• Your content material isn’t precious – If customers don’t discover your notifications related, they’ll depart.
• Unhealthy timing or poor personalization – Notifications despatched on the unsuitable time or with generic content material drive customers away.

Cut back Choose-Out Charges

• Classify Your Viewers – Tailor your messages; not everybody wants the identical notifications.
• Modify Frequency – Extra isn’t at all times higher; ship solely when it issues.
• Enhance Content material High quality – Ship worth, not simply promotional noise.
• Provide Management – Let customers handle preferences as a substitute of a full opt-out.

Keeping track of your push notification opt-out charge is important. If too many customers are leaving, it’s time to rethink your technique. Hold the numbers low, and your viewers will keep engaged and glad.

Push Notification Benchmarks to Use as a Yardstick

Numbers with out context are simply noise. You may be getting a 3% CTR, however is that good? Unhealthy? Common? That’s the place trade averages are available in—they supply context on how your push messages fare in relation to trade averages.

However right here’s the place issues get attention-grabbing: benchmarks aren’t all the identical. Your push notification metrics will differ based mostly in your trade, goal market, and the kind of messages you ship. Your flash sale reminder, for instance, gained’t have the identical influence as your transport affirmation message. And that’s why evaluating apples to apples in your evaluation is essential.

Now, let’s discuss actual numbers:

1. Push Notification Choose-in Charge

On common, 67.5% of cell app customers choose in to obtain push notifications. This provides you a stable baseline to measure how successfully you’re encouraging customers to allow notifications.

In case your opt-in charge is considerably decrease, it’s price evaluating how and once you’re asking for permission — and whether or not you’re clearly speaking the worth customers will get from opting in.

Choose-In Charges: Android vs. Apple

The arrival of Android 13 shook issues up:

• Android Choose-In Charge: Dropped from 92% (2022) to 85% (2023) after Google launched opt-in prompts.
• iOS Choose-In Charge: Rose from 55% to 58% throughout the identical interval.

Regardless of the dip, Android nonetheless leads iOS. However with Android now requiring consent like Apple, count on opt-in charges to proceed declining.

2. Click on-By Charges (CTR)

CTR measures what number of customers clicked your notification after receiving it. Common CTRs usually range throughout platforms, however the true game-changer is personalization:

• Focused & Contextualized Internet Pushes: Obtain as much as 20% CTR.
• General Common: Sits at round 2%, although transactional or hyper-personalized notifications can hit 30% or extra.

CTR by Business:

• Retail: 3.5% (Highest-performing trade)
• Companies: 2.3%
• Leisure & Hospitality: 2.7%
• Media: 2.1%
• Mobility: 1.6%

In case your CTRs are lagging, it’s time to A/B take a look at your copy, fine-tune your concentrating on, and rethink your timing.

3. Response Charge

This push notification metric tracks consumer interplay—whether or not they swipe, click on, or take in-app motion after receiving a push. General, throughout all industries, roughly 7.8% of individuals work together with a push message in some method—whether or not by swiping, clicking, or in-app exercise.

In the event you’re far off from these numbers, it’s time to get extra in sync—tweak your message, mess around with timing, and dial in on viewers segmentation. In the event you’re killing these averages, kudos to you—simply be sure to continuously attempt to get even higher. Nice push message techniques by no means go stale.

Generate ROI Utilizing Push Notifications

Push notifications aren’t merely used to take care of consumer engagement—they’re used to drive gross sales if used neatly. The one distinction between a push marketing campaign that converts and one that’s ignored is how it’s executed. Blasting off random messages gained’t work.

As an alternative, you require well timed, customized, and data-backed messages that drive folks to take motion.

Right here, we’ll discover 5 tried-and-proven approaches to acquire most return on funding (ROI) by push messages.

1. Ship Tailor-Made Presents In line with Consumer Exercise

Generic promotions get ignored. People work together far more with affords that enchantment to their passions and feelings. As an alternative of blasting all folks with the identical message, capitalize on consumer knowledge to create push messages that resonate personally and make sense to folks.

How It Drives Gross sales

• Clients interact extra in the event that they see issues that really resonate with them.
• Minimize by the noise in advertising by giving your clients what they need. Such focused affords persuade customers who usually tend to purchase.
• Personalised messages convert as much as 202% greater than mass messages.

Instance:

A trend retailer observes {that a} shopper has repeatedly looked for sneakers, however has not purchased something but. As an alternative of selling a normal provide message, they ship out this tailor-made push message:

By including a way of significance and a human contact, this message makes the customer assume that the provide was custom-made to their specs—urging them to take immediate motion.

Do It Correctly

• Observe consumer exercise by their searching historical past, wishlists, and cart additions.
• Section your target market based mostly on their preferences.
• Use automation instruments like MoEngage’s Dynamic Product Messaging to ship customized product suggestions.
• A/B take a look at differing messages to see what works finest.

2. Deserted Cart Reminders

Deserted carts are a big misplaced alternative—virtually 70% of on-line purchasing carts get deserted. That’s leaving an enormous amount of cash on the desk! All that’s wanted is a pleasant reminder at simply the suitable second to get folks to observe by on their buy.

How It Boosts ROI

Brings in customers who’ve proven their willingness to purchase.
Creates urgency and reduces hesitation.
Deserted cart reminders are confirmed to re-engage potential patrons and drive them towards checkout, considerably growing total gross sales.

Instance:

A buyer orders a pair of headphones, however leaves their cart earlier than truly making their buy. A number of hours have handed earlier than he/she runs throughout this push message:

This little reminder prompts the customer to recall their excellent buy and affords an additional incentive (no transport prices) to finish the transaction.

Do It Correctly

• Arrange automated deserted cart reminders.
• Experiment with diversified incentive affords (promotions, complimentary supply, or low-stock alerts).
• Use MoEngage’s Push Amplification to make sure excessive supply charges.
• Ship a reminder inside 24 to 48 hours in the event that they haven’t checked out but.

3. Urgency-Pushed Flash Gross sales

Worry of lacking out or FOMO is arguably promoting’s largest driver. What would make folks act quicker? The thought that not taking quick motion would make them miss out on an excellent provide. Well timed affords or flash affords create that sense of urgency that interprets to impulsive purchases.

How It Drives Income

• Encourages quick response.
• Makes folks consider that they’ve obtained a particular provide.
• Shortens the acquisition cycle, driving extra conversions.

Instance:

A magnificence firm has a flash sale of their skincare merchandise for twenty-four hours. To create most sense of urgency, they push this message:

The brief span of time and the discount-based enchantment make it arduous to withstand.

Do it Correctly

• Use urgency-driven phrases like (“Solely X hours left!”, “Hurry! Restricted inventory solely!”, and many others.).
• Add a countdown to your web site to make the deadline extra palpable.
• Schedule reminders in direction of the shut of the sale to achieve last-minute customers.
• Leverage MoEngage’s Good Triggers to ship notifications based mostly on consumer conduct.

4. Re-Engagement Campaigns for Inactive Customers

Not all customers who cease partaking together with your app or web site are gone for good. Many simply want the suitable cue to return again. Re-engagement push notifications remind inactive customers why they beloved your model within the first place and provides them a cause to return.

The way it Drives ROI

• Will increase buyer lifetime worth.
• Reduces churn charge, which is less expensive than buying new customers.
• Win-back campaigns can recuperate as much as 26% of lapsed clients.

Instance:

A journey app observes {that a} consumer has not deliberate a journey in three months. As an alternative of forgetting concerning the consumer, they ship a tailor-made push message:

Implement It

• Establish inactive customers utilizing MoEngage’s Retention Cohorts.
• Provide an unique incentive to convey them again.
• Use deep hyperlinks to take customers on to related app sections.
• Personalize messages based mostly on previous exercise (e.g., “We miss you at XYZ Lodge!”).

5. Gamification & Unique Rewards

Individuals love rewards and challenges. Gamification of push messages in your technique has the potential to drive extra engagement, retention, and better conversion charges. When customers really feel they’re working towards a reward, they keep extra engaged together with your model.

The way it Drives ROI

• Will increase each day utilization of the app.
• Encourages customers to take extra motion (purchases, referrals, suggestions).
• Loyalty applications have been proven to double purchases by 30%.

Instance:

A health app needs customers to remain lively and engaged. They ship out a problem through a push notification:

Implement It

• Introduce streak-based challenges, loyalty rewards, or point-based perks.
• Notify customers when they’re near unlocking a reward.
• Use MoEngage’s Good Triggers to ship notifications based mostly on consumer exercise.
• Create unique VIP rewards to your most loyal customers.

6. Turning Unknown Guests into First-Time Patrons

Not everybody who lands in your web site or app is able to purchase instantly. Many guests are simply searching, and with out a little nudge, they may by no means return. Your activity is to show inactive guests into customers by providing an incentive or specializing in ok causes for them to make that transfer.

Do It

• Push a welcome {discount} to new guests: “First-timer? Spend 10% off in your first buy—faucet to avail!”
• Create immediacy by including a countdown: “Unique welcome {discount} of 10% for the subsequent 24 hours!”
• Dynamically phase guests: Section those that landed on product pages, however didn’t make any buy.

By reaching new guests on the proper time, you might have higher probabilities of changing guests into spenders.

7. Serving to Customers Get Again on Observe with Funds

Generally, transactions fail. This could occur for a lot of causes, together with an expired card or just a forgotten replace. At that time, a push message on the proper second can remind them to retry earlier than they neglect about it.

Do It

• Ship an immediate reminder for unsuccessful transactions: “Oops! Your transaction failed. Faucet to re-enter particulars and full your buy.”
• Alert customers to impending renewals to proceed service: “Reminder! Your subscription renews in 3 days. Make sure that your cost technique is updated.”
• Present an incentive to immediate cost decision: “We discovered a problem together with your cost. Replace your billing particulars now to keep away from service disruption and guarantee a easy checkout subsequent time!”

All these reminders on the proper moments assist forestall customers from abandoning their purchases as a consequence of small cost glitches—finally driving extra income for you.

In search of extra inspiration? Check out these inventive push notification concepts and templates!

Push Notification Metrics to Measure: Concluding Ideas

Push notifications could be a goldmine or simply extra noise—all of it comes all the way down to monitoring the suitable numbers and making good strikes. Excessive CTRs, robust conversions, and low opt-out charges don’t occur by luck. They’re the results of intently monitoring the push notification metrics—Messages Despatched, Interactions, and Key Conversions—and refining your strategy based mostly on what works.

Wish to flip your push technique right into a conversion machine? Discover our highly effective push notification options or guide a demo at present to see MoEngage in motion!