One other replace within the revised Google High quality Raters Pointers that was up to date on January twenty third was that they added a piece for recipe websites and mentioned that requiring “important scrolling” or making it exhausting to search out the leap to recipe button will not be a very good factor.
I imply, we anticipated this, Google did challenge a warning on this in October 2023.
That is discovered on web page 77, below the part “Low: Recipe 3” and it reads:
Low High quality Justification:
- A big amount of outstanding filler makes it troublesome to search out the useful MC
- Adverts, SC and Filler MC distract from the useful MC
Word, MC stands for “principal content material” and SC stands for supplemental content material.
It goes on to learn:
The first function of the web page is to share a recipe for Butterbeer. Whereas useful MC such because the substances and details about Butterbear are on the high of the web page. important scrolling is required to search out the precise Butterbeer recipe. The “leap to recipe” hyperlink itself is troublesome to search out.
The web page has a considerable amount of content material unrelated to Butterbeer between the Butterbeer substances and the Butterbeer recipe. The web page has images and opinions of many different unrelated meals at common studios. As well as, Adverts and SC and interstitials seem all through inflicting extra scrolling to lastly discover the recipe in the direction of the underside.
All the above result in a poor person expertise.
Word: A better score may very well be acceptable if the web page had been higher organized, the recipe was prominently positioned and straightforward to search out, and there was much less Filler, SC and Adverts distracting from the useful MC.
This was noticed by Marie Haynes who posted about this on X – she wrote, “Heads up recipe websites. Right here is an instance added on this QRG replace.”
Here’s a screenshot of this part:
Google additionally shared this instance recipe weblog web page screenshot – click on to enlarge it:
Right here is extra from Marie:
Heads up recipe websites. Right here is an instance added on this QRG replace.
“…important scrolling is required to search out the precise Butterbeer recipe. The “leap to recipe” hyperlink itself is troublesome to search out.”
“Word: A better score may very well be acceptable if
the web page had been higher organized,… https://t.co/SMsH7mx7kY pic.twitter.com/xWMMqjgyVm— Marie Haynes (@Marie_Haynes) February 3, 2025
Discussion board dialogue at X.
