Two of probably the most buzz-worthy social media platforms right now — TikTok and Bluesky — couldn’t be extra completely different from each other. TikTok is the wild west of the web, the place controversy usually will get rewarded with virality. After which there’s Bluesky, a platform with a small however mighty consumer base inquisitive about constructing on-line communities and decentralizing content material distribution.
For those who’re contemplating diversifying your social platforms — together with constructing an viewers on Bluesky out of your TikTok following — now is an effective time. Bluesky — which opened to the general public in February 2024 — has already amassed 27 million registered customers. And certain, this preliminary progress is partially as a result of X’s (previously Twitter) fall from grace, however influencers and companies can profit from Bluesky’s less-biased algorithm. So, the trouble required emigrate your viewers from TikTok to Bluesky is price it, and we’re about to stroll you thru easy methods to do exactly that.
Let Your Tiktok Followers Know You’re on Bluesky: 5 Steps to Deliver Them With You
Spoiler alert: There isn’t a magic trick to creating this occur.
1: Settle for that there’s no direct migration choice
Acceptance is step one towards change, proper? Properly, that’s undoubtedly true when migrating TikTok followers to Bluesky as a result of there isn’t a direct approach to switch your following record from platform to platform. Don’t fear — we’ve obtained a couple of methods that can assist you get by this.
2: Arrange your Bluesky account
In truth, this could have been step one, however we wished to ensure your expectations had been sensible from the beginning.
Making a Bluesky account is straightforward: Present an e mail deal with, create a password, and enter your beginning date. Then, you’ll be prompted to decide on a username. We extremely recommend utilizing the identical deal with you might have on different platforms (e.g., TikTok) to make it simple for customers to seek out you.
When you’re registered, be sure to add a profile image and bio to your Bluesky account. With out these particulars, you’re mainly a “The place’s Waldo” e book with no Waldo — nobody’s discovering you anytime quickly. And once more, replicating what you might have on different platforms will make your account simpler to seek out.
Georgi Todorov, founding father of Create & Develop, suggests making an preliminary submit or two reside. Whereas generic, one thing like “It’s good to be on Bluesky!” will suffice.
“Earlier than inviting followers, I posted a couple of distinctive updates on Bluesky — stuff like fast suggestions and behind-the-scenes content material — to make it completely different from TikTok,” Todorov says.
3: Promote your Bluesky account on TikTok
Now, you’re up and operating on Bluesky, and it’s time to ship the information to your TikTok followers. The best means to do that is to create a brief video that explains why you’re becoming a member of Bluesky and easy methods to discover you there (i.e., sharing your deal with).
And no offense, however you would possibly want this: 9 methods to make content material for Gen Z (with out completely faceplanting)
You possibly can take a notice from Todorov and put the hyperlink to your Bluesky profile in your TikTok bio, making it simple for followers to seek out you. One other technique you may attempt is teasing the distinctive content material they’ll have entry to:
“I shared TikTok movies and posts inviting followers to affix me on Bluesky, highlighting the unique content material they’d get there,” he says.
This method is smart as a result of Bluesky’s decentralized platform empowers creators to experiment with their content material in a means that TikTok doesn’t.
TikTok’s algorithm rewards customers with greater follower counts, making it troublesome for smaller creators to realize traction irrespective of how good their content material is. So, if you will get your TikTok followers to affix you on Bluesky, you’ll have a significantly better probability of them seeing your content material.
4. Discover your followers on Bluesky
For those who search the net for easy methods to transfer your viewers to a different platform, you’ll discover one device talked about repeatedly: Sky Follower Bridge. Sadly, Sky Follower Bridge does not work with TikTok (not less than, not but).
Even so, you should utilize Sky Follower Bridge to seek out your followers from different platforms like Instagram and X on Bluesky. Plus, it’s free, so it’s price a attempt in our e book.
To make use of Sky Follower Bridge, add the extension to your browser. Then, log in to your Instagram and X accounts and navigate to your following pages. Click on on the Sky Follower Bridge browser extension and enter your Bluesky credentials. Voilà, you’ve obtained a listing of everybody on Bluesky who follows you on Instagram and X.
From there, you may observe particular customers or hit the “Observe All” button if you happen to’re not feeling choosy. (Sidenote: there’s at present a giant “follow-for-follow” discourse on Bluesky between the platform’s early adopters and the most recent wave of customers. Established Bluesky customers don’t adhere to follow-for-follow and can block anybody who replies to their posts to complain about not getting a observe again. One thing to bear in mind concerning the burgeoning tradition of the platform.)
5: Have interaction together with your TikTok followers
Lastly, it’s time for the Hail Mary: good, old style engagement. Participating together with your TikTok followers by feedback and DMs is a tried-and-true approach to maintain them inquisitive about your content material and, hopefully, persuade them to observe you on Bluesky.
Todorov used TikTok’s analytics device to establish his most engaged viewers members. Then, he focused them with customized feedback and reminders, spacing out communications to keep away from annoying his followers.
“I stored feedback pleasant and private like, ‘Hey, I simply posted some unique tips about Bluesky. Test it out if you happen to’re curious!’” Todorov says.
In accordance with Todorov, about 20% of his most engaged TikTok followers joined Bluesky inside the first two weeks of utilizing this tactic. 20% could not sound like a lot, however do not forget that Bluesky’s consumer base solely represents 2.5% of TikTok’s.
Get Early Entry to TikTok on Manychat
Participating together with your TikTok viewers by customized messages is a superb tactic, however it could possibly rapidly develop into overwhelming and arduous to maintain. Right here’s the excellent news: You can also make issues a lot simpler on your self through the use of a chatbot to automate direct messaging.
And now for the higher information: TikTok on Manychat is in beta, and you’ll be taught extra right here!
Listed here are just some examples of what you may at present do with TikTok on Manychat:
- Ship automated replies directing TikTok followers to affix your Bluesky group.
- Arrange key phrase triggers akin to “Bluesky” in TikTok DMs to robotically share your Bluesky deal with.
- Promote unique content material or different perks provided on Bluesky to TikTok followers.
Plus, TikTok on Manychat will quickly supply extra options, together with comment-to-DM triggers and clickable buttons in TikTok DMs.
Go Forth and Develop Your Bluesky Following
Let’s wrap this up with a recap of the 5 steps you may take to diversify your social presence by bringing your TikTok followers to Bluesky:
- Come to phrases with the actual fact a device to streamline this course of doesn’t exist — but.
- Create a Bluesky profile with the identical deal with, profile image, and bio as your TikTok account. Then, publish a couple of posts so customers gained’t suppose you’re a lurker.
- Promote your Bluesky account on TikTok with a couple of brief movies.
- Discover your followers on Bluesky (utilizing a device like Sky Follower Bridge makes this a stroll within the park). Observe them and hope they return the favor.
- Have interaction together with your TikTok followers by feedback and DMs, directing them to your Bluesky group when it feels pure.
And that’s all, people! To be taught extra about capitalizing in your TikTok following, try Find out how to Construct a TikTok Gross sales Funnel.
