Use Canonical tags
Canonical tags are an efficient approach to resolve key phrase cannibalization with out eradicating duplicate pages. They inform search engines like google and yahoo which web page needs to be listed and ranked as the first web page, whereas conserving different associated pages accessible to guests.
Instance:
Think about you personal an eCommerce web site and have a number of pages focusing on the key phrase “greatest trainers,” reminiscent of:
- Web page A: A class web page titled “Greatest trainers for women and men”
- Web page B: A product comparability web page titled “Greatest Trainers: professionals and cons of widespread manufacturers”
These pages compete for a similar key phrase, inflicting key phrase cannibalization. After reviewing each, you determine that Web page A (the class web page) is probably the most complete and user-friendly. Nevertheless, you continue to need guests to entry Web page B for its product comparability data.
On this case, you need to use canonical tags to resolve the difficulty:
Add a canonical tag to Web page B’s HTTP header pointing to Web page A:
This tells search engines like google and yahoo that Web page A is the popular web page for indexing and rating.
In the meantime:
- Rating indicators from Web page B are consolidated into Web page A, boosting its authority.
- Web page A turns into the first web page rating for “greatest trainers.”
- Web page B stays accessible to guests however now not competes in search outcomes.
For extra context, take a look at this information on the greatest practices for canonical URLs.
3. Goal completely different search intents for duplicate pages
In the event you don’t need to use canonical tags, you may resolve key phrase cannibalization by revamping every web page to focus on a distinct search intent.
Listed below are the primary sorts of search intent to contemplate:
