Amidst stories of additional price slicing and layoffs, Allen Media Broadcasting introduced Saturday it’s going to hub its climate forescasts.
In a press launch (this one was posted to the web site of its San Francisco station KRON), Allen Media mentioned it’s “rolling out a groundbreaking format for native climate protection powered by The Climate Channel throughout native markets nationwide.”
This partnership shall be primarily based at The Climate Channel’s Atlanta headquarters and can roll out throughout AMB’s native tv markets in 2025. There’s no phrase but on what number of people shall be laid off due to this.
“We’re proud to announce that Allen Media Group is leveraging the total sources and experience of The Climate Channel to make our native climate information the easiest,” mentioned Tom O’Brien, president of Climate Group/The Climate Channel. “We’re a hundred percent dedicated to delivering next-level climate information to our native tv stations 24/7.”
Saying the hub will embody “immersive combined actuality, and award-winning visible storytelling,” Allen Media mentioned the group shall be led by meteorologist Carl Parker, a 20-year veteran of The Climate Channel, and also will embody a number of the AMB native market meteorologists who will transition to Atlanta to be a part of the next-level native climate initiative.
Allen guarantees that utilizing The Climate Channel’s superior know-how, native stations will present faster, extra environment friendly updates whereas enhancing the viewer expertise.
“Climate is the number-one motive why folks nonetheless watch native TV information,” wrote Tim Millard on LinkedIn. “Sure, the climate app in your cellphone can inform you the forecast for the day or the week. However, if a twister or a hurricane is approaching your property, you need a reside forecast from a trusted native meteorologist who is aware of your group. You received’t get that institutional native data from a pre-recorded forecast from somebody at Climate Channel headquarters
Climate forecasts shall be despatched from the climate channel in Atlanta. These shall be pre-recorded by regional meteorologists recording hits for every Allen station. Stay extreme climate protection will even come from them.
Please know – our GM tried something and every part to maintain the ABC12 climate group. This was a company resolution with nobody native at fault. Some have made feedback about our competitors being blissful – our rivals have been among the many first to succeed in out with solely phrases of kindness, so cease with that nonsense.
I’m so sorry to see this occurring. To my pals and colleagues, you’re a useful asset to the climate world & the group and I do know you’ll land in your toes. I’m right here when you want something
Fb submit from Christina Burkhart – former meteorologist at Allen Media owned WJRT in Flint, Michigan
