After launching your app, it may be irritating when downloads aren’t as excessive as you need them to be. In spite of everything, you in all probability invested a whole lot of time, cash, and vitality into your app’s creation. It’s an ongoing wrestle to determine the best way to enhance app downloads in such a crowded market.
Right here’s the excellent news: you’ve in all probability obtained a big viewers in your app. You simply haven’t discovered them but!
That’s why, in at this time’s publish, I’m going to show you the best way to get extra app downloads with 7 easy ideas. Extra particularly, I’ll train you the best way to:
How you can Improve App Downloads
Beneath are 7 actionable ideas which you could begin utilizing at this time to get extra app downloads. For the primary 3 ideas, we’ll be utilizing OptinMonster, the world’s #1 lead technology software program and plugin:
OptinMonster offers you varied instruments to spice up your sitewide visitors, develop your e mail checklist, and enhance your gross sales. How?
With completely different lead producing campaigns within the type of popups, fullscreen welcome mats, slide-in scroll packing containers, and extra.
Plus, we offer you extra concentrating on and set off choices than every other software program available on the market. In different phrases, we’re one of the best at serving to you identify when, the place, and to whom you present your campaigns.
For extra data, take a look at this text on how OptinMonster works.
1. Urge Customers With a Cell Popup
Because you need your audience to obtain a cellular app, they’ll seemingly be visiting your web site from a cellular machine. One good technique is to create a popup marketing campaign that’s particularly designed to be seen on smartphones.
The objective of the popup could be to immediate customers to obtain the app. It may look one thing like this:
It is a basic twist to a Sure/No marketing campaign. Right here, you current your guests with a “sure or no” alternative. The Sure choice redirects customers to the web page the place they will obtain your app.
Sure/No campaigns are tremendous efficient at growing your conversion charges. That’s as a result of they depend on a psychological phenomenon often called the Zeigarnik impact.
The Zeigarnik impact demonstrates that persons are extra prone to end a course of as soon as they’ve began. Sensible entrepreneurs use this idea to make step one of their name to motion (CTA) extremely easy.
On this case, you’re merely asking customers to click on a button. Then, once they do, they’ll be extra prone to obtain the app as soon as they attain the app retailer.
However what sort of cellular popup must you design?
With OptinMonster, you’ve obtained tons of choices. All of OptinMonster’s 700+ pre-built templates are designed to be mobile-responsive and to look nice on all gadgets. And if you would like a popup that’s designed particularly for cellular screens, you’ll be able to choose the Cell Optimized:
Then with our drag and drop builder, you’ll be able to modify your popup marketing campaign to look, say, and seem to whomever you need.
The perfect half is that there aren’t any coding abilities required.
One in style set off that we suggest is our Exit-Intent® know-how. An exit-intent popup seems as customers try to go away your web site.
Prior to now, exit-intent triggers have been solely out there for desktop gadgets. However now, they’re open to cellular gadgets as effectively. Try this publish on the best way to create a cellular exit-intent popup that converts.
Exit-intent popups work so effectively, in actual fact, that they helped the health firm Crossrope develop their e mail checklist by over 900%.
When individuals attain your web site and start to go away, you should utilize your exit-intent popup to seize their consideration. Then you’ll be able to recuperate abandoning guests and redirect them to your app’s obtain web page.
2. Construct a Touchdown Web page or a Fullscreen Marketing campaign
If in case you have an app to obtain, you want someplace to focus on what the app does and the way it advantages your audience.
There are 2 nice choices for getting this data throughout to your customers:
- Touchdown pages
- Fullscreen campaigns
Okay, however what’s the distinction between the 2?
A touchdown web page could be any web page in your web site the place you direct visitors. On this case, it might be a web page devoted to your new app. Then if you drive visitors to that web page, you’d use a combination of persuasive net copy, pictures and video, social proof, and a name to motion to get individuals to obtain your app.
By no means constructed a touchdown web page earlier than? No worries. Simply take a look at this publish on the anatomy of the right touchdown web page.
A fullscreen marketing campaign is a bit of completely different. Slightly than creating a whole web page with a novel URL in your web site, you’ll create a sort of marketing campaign that covers your customers’ complete display.
Fullscreen campaigns look one thing like this:
Not solely does this completely seize your viewers’s consideration, however it offers you extra flexibility than a standard touchdown web page. Right here’s how:
As a result of your fullscreen marketing campaign doesn’t have a set URL, you can also make it seem to customers relying on how they behave along with your website.
So moderately than drive visitors to a touchdown web page, you’re taking the visitors you have already got, filter out potential leads (by means of their habits in your website), and produce your fullscreen marketing campaign to them!
This results in larger conversions and extra app downloads for you.
Head over to OptinMonster to begin constructing fullscreen campaigns in your app at this time!
3. Use a Countdown Timer to Create Urgency
A variety of occasions, individuals have to work together along with your message a number of occasions earlier than they take motion in your website. That is true with e-newsletter signups, gross sales, and, you guessed it, app downloads!
You may give your customers an additional push by including a countdown timer to your app launch. All you’ll want to do is make your app out there without spending a dime or at a extremely discounted charge for a sure period of time after your customers go to your website.
Plus, you should utilize countdown timers with any sort of marketing campaign. However for app downloads, we suggest utilizing a floating bar on the prime of your consumer’s browser web page. That might look one thing like this:
The countdown timer builds a way of urgency in your web site’s visitors. It lets them know that they solely have a restricted period of time so as to obtain your app without spending a dime (or at a reduced charge).
However how are you going to ensure that all your website’s guests have the identical period of time to take you up in your supply?
We recommend utilizing OptinMonster’s dynamic countdown timer.
A dynamic countdown timer begins when customers first see the promotion moderately than having a set begin and finish date (which is known as a “static” countdown timer).
So you would set your dynamic countdown timer to offer customers 1-week to obtain your app from the primary time they see the marketing campaign.
This lets you preserve your marketing campaign working for for much longer than a static countdown timer. It additionally makes certain all your website’s guests have the identical period of time to obtain your app.
4. Promote on Social Media
Social media could be probably the greatest instruments in your promotional belt. It’s free to make use of and permits you to get a message out to all your followers.
If in case you have a powerful on-line social media presence, it may be an incredible place to ask individuals to obtain your app.
However what about individuals who aren’t following you on social media however discovered you thru your web site? Properly, you’ll be able to nonetheless use social media for that with Smash Balloon:
Smash Balloon is the world’s #1 social media feed plugin for WordPress.
This plugin permits you to present your social media feeds immediately in your web site. That approach, if you promote a publish asking individuals to obtain your app, it should robotically enter into your website’s feeds.
In different phrases, your social media posts will seem to your web site’s visitors, too.
You should use Smash Balloon to sync your feeds for:
- Fb
- Fb teams
- X (previously Twitter)
- YouTube
This lets you promote your app on varied channels however put them multi functional handy place in your web site. Not solely will you get extra app downloads, however it’s possible you’ll simply get some new social followers within the course of.
Get began with Smash Balloon at this time!
5. Ask for Optimistic Evaluations as Social Proof
Asking for optimistic opinions in your app downloads is a good way of getting extra social proof in your app. And the extra social proof you’ve, the simpler it’s to get extra individuals to obtain your app.
You may ask individuals for optimistic opinions in numerous methods, resembling:
- On social media
- In an e mail marketing campaign
- By means of a focused popup in your web site
And extra.
However if you happen to actually wish to get extra opinions, there are 2 instruments that may streamline the method:
Right here’s how these 2 plugins work collectively to get you extra opinions (and, in the end, extra app downloads).
First, you employ WPForms to create a evaluation kind:
WPForms is one of the best drag and drop kind builder on WordPress. It helps you to construct lovely customized types and even comes with a evaluation template which you could shortly put up.
Then you’ll be able to merely create a brand new web page devoted to getting opinions and ask individuals to let what they consider your app.
For some assist with this, right here’s an article on the best way to make and submit a evaluation kind with WPForms.
Or, be at liberty to move over to their web site and get began with WPForms at this time!
Now for step 2: creating social proof notifications to show if you get a brand new evaluation with TrustPulse:
TrustPulse is one of the best social proof notification software program available on the market. It’s been proven to spice up gross sales and conversions by as much as 15%.
You may sync TrustPulse to seize exercise in your web site. This consists of any time somebody leaves you a brand new evaluation. Then, a small message will seem, letting your website’s guests know when somebody left you a 5-star evaluation.
This bolstered show of social proof will encourage different customers to obtain your in style app. After they do, you’ll be able to invite them to go away a evaluation and present one other social proof notification.
After which the cycle repeats itself.
To grasp the best way to use TrustPulse, take a look at this publish on the best way to add social proof notifications to your web site.
Or dive in and get began with TrustPulse at this time for FREE!
6. Optimize Your App Description within the App Retailer
Whether or not you’re asking individuals to obtain your app for Android or iPhone, you’ll want to optimize your app retailer web page. By that, we imply ensuring that your app’s title, description, and different web page parts are simply searchable.
Right here a couple of ideas for creating an app web page that will get extra views:
- Use a descriptive title
- Select an acceptable key phrase
- Choose the appropriate class
- Write a killer description
- Embrace high-quality screenshots
On the finish of the day, right here’s one of the best recommendation for creating your app retailer web page: take the time to make your web page descriptive and interesting to viewers.
So many new enterprise house owners and entrepreneurs make a fast app web page with restricted descriptions, low-quality screenshots, and preserve the app’s default class.
Take a couple of hours to actually describe what your app does, who it’s for, and the way it will profit the consumer. This may make your app extra interesting to anybody who finds it within the app retailer and can result in extra downloads.
7. Create an E-mail Marketing campaign
One of the neglected methods of selling a brand new app is leveraging the visitors you personal. In different phrases, it’s best to launch your new app with an e mail marketing campaign.
Announce the truth that you’ve an app to your e mail checklist and ask your subscribers to obtain it. Then, after a couple of days, you’ll be able to ship out a couple of follow-up e mail campaigns as a mild reminder.
E-mail advertising is among the greatest methods for contemporary enterprise. Don’t have a strong e mail advertising technique but? No worries.
Simply learn the next assets to get caught on top of things:
These posts could have every thing that you’ll want to begin utilizing e mail advertising to get extra app downloads.
And that’s it! You now have 7 actionable tricks to get extra app downloads.
Are you able to take what you are promoting to the following stage? With OptinMonster, we’ll assist you get extra sitewide visitors, enhance conversions, and enhance gross sales very quickly.
Join your risk-free OptinMonster account at this time!
Disclosure: Our content material is reader-supported. This implies if you happen to click on on a few of our hyperlinks, then we might earn a fee. We solely suggest merchandise that we imagine will add worth to our readers.
