Right now, I’m each excited and humbled to share a brand new chapter within the journey of MobileAction.
MobileAction has partnered with Skai’s (previously Kenshoo) Apple Search Adverts enterprise unit, and welcomes the chance to have interaction with their present Apple Search Adverts shoppers and buyer success workforce. This has been within the works over the previous few months, and I lastly get to share this information with the cell advertising and marketing neighborhood. This partnership represents a strategic enhancement to our companies and affords substantial worth to our prospects and firm.
When my companion, Yekta Ozcomert, and I based MobileAction a decade in the past, our objective was easy however formidable: we needed to assist app builders and entrepreneurs achieve an ever-competitive cell panorama. As a result of, we noticed firsthand how rapidly the business was evolving because the launch of the App Retailer and realized that builders wanted greater than only a software—they wanted a companion that might stand shoulder-to-shoulder with them. And, we wish MobileAction to develop with its prospects.
Again then, MobileAction was offering intelligence information on App Retailer Optimization, cell promoting, and the cell app market. We have been one of many first entrants out there and disrupted the ASO market.
In October 2016, Apple launched Apple Search Adverts, and we immediately knew it might reshape how apps attain their viewers, much like how Google Adverts did for the net. We embraced the chance, created SearchAds.com and made it a core a part of our platform. We seen it as a pure extension of our intelligence platform and App Retailer Optimization merchandise.
Over time, we constructed our Apple Search Adverts resolution to be probably the most highly effective out there—one which’s trusted by app creators of all sizes, from indie builders to international enterprises. MobileAction grew to become the biggest official Apple Search Adverts companion by way of each the quantity of promoting spent and the variety of apps that handle Apple Search Adverts campaigns by means of marketing campaign administration platforms.
Skai has lengthy been acknowledged as a pioneer within the digital advertising and marketing business, with a deep experience in optimizing promoting campaigns for international manufacturers, particularly within the omnichannel house. Their dedication to innovation and excellence has set business benchmarks and impressed your entire business.
The partnership with Skai’s Apple Search Adverts enterprise unit is about synergy and shared imaginative and prescient. Skai’s Apple Search Adverts enterprise unit is full of seasoned app advertising and marketing consultants and world-class manufacturers that really worth strategic app advertising and marketing. By bringing their Apple Search Adverts operations beneath the MobileAction umbrella, we’re not simply rising in measurement—we’re rising in experience, functionality, and affect.
This transformational deal additionally cements our place as the biggest Apple Search Adverts companion on the earth. That’s not only a statistic; it’s a press release of our dedication to innovate, to guide, and most significantly, to serve our prospects on the highest degree. Now, with Skai’s Apple Search Adverts shoppers’ potential and the devoted buyer success workforce on board, we will ship much more revolutionary options, deeper insights, enhanced worth {and professional} assist to anybody striving to develop their apps.
From day one, we made the selection to remain centered on actual buyer worth. It hasn’t all the time been straightforward, but it surely’s allowed us to keep up the integrity of our imaginative and prescient and really perceive our customers’ wants. That user-centric mindset is woven into each product we construct, each replace we roll out, and each dialog we have now.
And now, as we combine Skai’s Apple Search Adverts enterprise unit, we’ll proceed that ethos: a relentless pursuit of innovation and real look after the builders and entrepreneurs who depend on us.
When you’re a present MobileAction person or coming to us from Skai (welcome aboard!), you possibly can anticipate much more highly effective options and a deeper bench of experience to information your Apple Search Adverts technique. Our expanded workforce is right here to make sure a seamless expertise—masking all the things from onboarding to day-to-day marketing campaign administration—so you possibly can give attention to constructing and advertising and marketing world-class apps.
My co-founder, Yekta, usually talks about how each huge leap we’ve taken got here from listening to our customers and embracing new challenges with open arms. As we embark on this new chapter, we’re fueled by the identical spirit of daring curiosity that launched MobileAction a decade in the past.
It is a large leap ahead in our journey, and I’m grateful for everybody who has supported us alongside the way in which. With this transfer and bringing a few of the business’s brightest minds on board, we’re able to set new benchmarks in app advertising and marketing and cell person acquisition.
Thanks for being part of our story—whether or not you’ve been with us since day one otherwise you’re simply discovering MobileAction now. It means the world to us that you just belief us together with your development.
I can’t wait so that you can see what we have now deliberate subsequent. Keep tuned for extra updates.
Onward and upward,
Aykut Karaalioglu
Founder & CEO, MobileAction
