Meals and mukbang influencers have develop into a cornerstone of the trendy meals business, and there’s an extremely numerous vary of creators that fall below this class. Some develop their very own recipes, pairing mouthwatering images with step-by-step directions. Others champion native eating places, capturing the artistry of chef-prepared dishes. Then there are those that mix meals with journey, embarking on international adventures to uncover culinary treasures.
However no matter their focus, there’s little question that these consultants, with their beautiful shows, progressive twists on traditional recipes, and magnetic personalities, go away us eagerly anticipating their subsequent delectable submit. In Malaysia, the place meals is a cultural heartbeat, influencers additionally play a pivotal function in KOL advertising, driving conversations round eating developments and must-try spots. So, in case your abdomen is rumbling and also you’re craving inspiration, these high meals influencers are assured to steer you to your subsequent scrumptious discovery.
1. Penang Foodie (@penangfoodie) – 684K followers
Penang Foodie is a number one meals influencer platform that solely focuses on showcasing Penang’s wealthy culinary scene. Established in 2016, it has grown right into a extremely influential entity for meals lovers, that includes critiques of hawker delights, fashionable cafes, native avenue meals, and international cuisines obtainable in Penang. The platform additionally shares food-related occasions, recipes, and eating guides, making it a one-stop supply for locating culinary gems on the island. So, should you’re a meals fanatic planning a visit to Penang or just in search of gastronomic inspiration, Penang Foodie provides a curated journey by means of the flavours of this food-rich vacation spot.
2. Johor Foodie (@johorfoodie) – 377K followers
Johor Foodie is one other widespread meals influencer platform that delivers meals suggestions and critiques, with a specific emphasis on Johor Bahru’s numerous culinary choices. They curate and share content material about the perfect locations to eat, must-try dishes, and hidden gems within the area. The platform engages its viewers with visually interesting posts, detailed write-ups, and occasional promotions, making it the useful resource meals lovers flip to when in Johor.
3. Samantha Lee (@leesamantha) – 547K followers
Samantha Lee is a Malaysian meals artist who gained worldwide recognition for her intricate and inventive meals artwork. She started making her distinctive, edible creations in 2008 as a approach to encourage her youngsters to eat independently. Utilizing on a regular basis kitchen utensils, Samantha crafts whimsical designs which are usually impressed by popular culture icons. Her on-line reputation has earned her collaborations with international manufacturers like HP, The Meals Community, and Unilever, and her work has even been featured in main media retailers.
4. Faezah Binti Sufian (@adikfoods) – 1M followers
Faezah Binti Sufian is likely one of the hottest meals influencers in Malaysia with over 1 million followers up to now. Her platform is a hub for vibrant and interesting culinary content material, starting from conventional Malaysian recipes to artistic desserts and snacks. Faezah’s content material is thought for its simplicity and accessibility, usually presenting step-by-step directions for dishes that cater to quite a lot of talent ranges. She collaborates with manufacturers like Tefal for his or her influencer advertising campaigns and incessantly shares content material about home-cooked meals, desserts, and festive treats.
5. Sue Lynn (@bangsarbabe) – 44.5K followers
Sue Lynn Tiong is a meals blogger and social media influencer with a background in promoting design. Utilizing her expertise, she turned her ardour for meals right into a full-time endeavour, constructing a extremely recognisable model. Her platform supplies trustworthy critiques of eateries starting from native avenue meals stalls to upscale eating institutions, showcasing Malaysia’s numerous culinary scene. Her partaking and candid content material, complemented by high-quality meals images, has garnered her a big, loyal following. Sue Lynn has additionally used her affect to help Malaysian culinary tourism, highlighting all kinds of genuine meals experiences throughout the nation.
6. Hungry Foodie KL (@hungryfoodiekl) – 28.8K followers
Hungry Foodie KL is a food-focused influencer based mostly in Kuala Lumpur identified for sharing partaking content material associated to meals critiques, cafe hopping, and staycations. They keep an energetic presence on Instagram and TikTok, showcasing widespread eateries, hidden gems, and culinary experiences in and round KL. Their content material usually contains visually interesting images and movies that cater to meals lovers and travellers searching for genuine and stylish eating spots.
7. Arianna Natasha (@arianna.kitchen) – 516K followers
Meals influencer Arianna Natasha is an internet persona well-loved for her ardour for cooking and inventive recipes. Her content material primarily revolves round vibrant and appetising home-cooked dishes, usually incorporating Malaysian flavours and culinary traditions. Arianna’s Instagram web page showcases a mix of meals images, recipe concepts, and glimpses into her culinary experiments, aiming to encourage followers to discover cooking at dwelling.
8. Halal Foodie (@halalfoodiemy) – 751K followers
Halal Foodie is a beloved meals influencer whose major area of interest is, as you could have guessed, halal meals critiques. Now boasting a whole bunch of hundreds of followers, the account has established itself as a helpful useful resource for halal-certified meals choices, culinary adventures, and travel-related eating experiences in Malaysia and past. Halal Foodie incessantly explores hidden gems, avenue meals, and upscale eating spots, offering vibrant images and detailed insights. The platform additionally options collaborations with meals manufacturers and institutions, highlighting numerous culinary choices whereas selling halal consciousness inside the meals business.
9. Abdul Qayyum Halid (@chesayangkitchen) – 846K followers
Abdul Qayyum Halid is a celebrated meals influencer finest identified for specialising in fast, approachable recipes—tagged along with his signature “2 minit, 1 resepi” idea—that focuses on Malaysian delicacies and desserts. His viewers appreciates his relatable cooking type and sensible ideas for dwelling cooks, making his content material broadly shared and celebrated in Malaysia. Qayyum additionally incessantly collaborates with manufacturers like McCormick, showcasing his capacity to tie private tales and culinary nostalgia into promotional campaigns.
10. Khairul Amin Kamarulzaman (@khairulaming) – 4.1M followers
Khairul Amin Kamarulzaman is a distinguished meals influencer and entrepreneur in Malaysia. He gained reputation by means of his artistic cooking movies and has been actively creating content material for over eight years. One of many issues he’s identified for is his “30 Hari 30 Resepi” sequence, launched yearly throughout Ramadan, which showcases fast and simple recipes that resonate with Malaysian dwelling cooks. These movies have persistently garnered tens of millions of views and proceed to encourage many individuals to hone their culinary expertise.
Conclusion
Meals influencers are extra than simply content material creators—they’re tastemakers who bridge tradition, creativity, and neighborhood. In Malaysia, the place meals is a celebrated lifestyle, their affect extends past the plate, shaping developments and galvanizing numerous culinary journeys. From reimagining classics to introducing new flavours, these high meals influencers don’t simply share meals; they create experiences, leaving a long-lasting impression on our palates and our feeds.
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