Prime Mature Skincare Manufacturers in Influencer Advertising and marketing
The second for inclusivity within the magnificence trade is right here. On the high of the checklist? Creators main actual conversations about mature skincare, and types creating merchandise which can be inclusive for mature pores and skin.
We just lately shared our rising and high magnificence influencers #Over40 checklist, and figured it was time to take a look at some manufacturers too.
So which manufacturers are main the mature skincare dialog, and successful at reaching shoppers through influencer advertising?
Beneath we offer an inventory of among the most influence manufacturers for the mature skincare class and dialog, ranked by Model Vitality Rating (VIT) in 2024 to date.
Prime Mature Skincare Manufacturers by VIT
1. Neutrogena
- 11K VIT Rating
- 357 activated influencers
- 569 mentions
2. L’Oréal Paris
- 7.7K VIT Rating
- 464 activated influencers
- 707 mentions
3. Estee Lauder
- 7.5K VIT Rating
- 390 activated influencers
- 706 mentions
4. Skinceuticals
- 6.7K VIT Rating
- 737 activated influencers
- 1,918 mentions
5. Clarins
- 5.7K VIT Rating
- 536 activated influencers
- 791 mentions
6. CeraVe
- 5.3k VIT Rating
- 285 activated influencers
- 491 mentions
7. Olay
- 4.5K VIT Rating
- 233 activated influencers
- 122 mentions
8. Maybelline
- 4.3K VIT Rating
- 476 activated influencers
- 187 mentions
9. Charlotte Tilbury
- 4.2K VIT Rating
- 364 activated influencers
- 795 mentions
10. Lancôme
- 4.0K VIT Rating
- 1,088 activated influencers
- 627 mentions
The Methodology for Discovering the Prime Mature Skincare Manufacturers
This report was created by Traackr, the influencer advertising platform for performance-driven entrepreneurs. Constructed to deal with essentially the most complicated applications, but nimble sufficient for small groups that have to do all of it. With a purpose to evaluate influence and shopper sentiment, we compiled the next information from analyzing a pattern set of 113,517 magnificence, vogue, and life-style creators situated in america and Europe between Jan 1, 2024 and Oct 28, 2024.
What’s the Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, taking into consideration visibility, influence, and model belief. You possibly can learn the way VIT is calculated on this whitepaper.
Easy. By aggregating a number of information factors into one, VIT gives a single metric for achievement that can be utilized to benchmark and monitor developments.
Clear. The VIT methodology is simple to know and extremely actionable in uncovering the place to speculate to drive influence.
Significant. VIT is predicated on identified model levers and has been optimized via machine studying to correlate with enterprise metrics on the model degree.
You possibly can study extra about VIT right here.
How do manufacturers use the Model Vitality Rating (VIT)?
Manufacturers use VIT to measure the success of their influencer advertising applications, but in addition to set tangible targets and KPIs.
If you’re searching for a particular instance of a model that does this properly, look no additional than Shiseido.
- The purpose: Utilizing Traackr’s Model Vitality Rating (VIT) as a approach to measure the influence of its influencer advertising program, Shiseido’s purpose was to develop its total VIT rating in 2021, and enhance its efficiency within the visibility and influence classes.
- The technique: The Shiseido crew took a 3-pronged strategy to assembly their 2021 formidable targets which included:
- Prioritizing video content material
- Executing experiential moments and occasions
- Leveraging on-brand VIP expertise
- The outcomes:
- 54% improve with total VIT rating
- 36% improve in attain & video views
- 40% improve in engagement price
Learn Shiseido’s full influencer advertising case research right here.
