Each December we publish a rundown of revolutionary advertising and marketing campaigns for the yr. We handpick campaigns from established corporations which have acquired awards and recognition or that we encountered immediately.
Here’s a checklist of excellent advertising and marketing campaigns for 2024. The campaigns characteristic collaborations, dupes, movie star spots, cellular apps, mascots, dance routines, pop-ups, and AI-powered movies.
Heineken – Boring Mode
Heineken – The Boring Telephone
In a marketing campaign to assist folks socialize, Heineken launched The Boring Mode app. With a single swipe, The Boring Mode turns a smartphone right into a boring cellphone, blocking different social and work apps, notifications, and even the digital camera for a set interval. Throughout occasions, together with the Amsterdam Dance Occasion and Stay Out Competition in Mexico, Heineken activated hidden messages when folks held up their cellphones to encourage them to show their smartphones boring and maintain the second of their reminiscence, not on their telephones.
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McDonald’s – McDonnell’s Hen Large Mac Pop-Up
McDonald’s Hen Large Mac
McDonald’s secretly launched a Hen Large Mac, a spin on the basic menu merchandise via a dupe of an L.A. pop-up known as McDonnell’s by Chain. McDonald’s additionally enlisted influencer Kai Cenat to stir debate on whether or not or not a Hen Large Mac is a Large Mac. McDonald’s then launched the Hen Large Mac on October 10, permitting followers to order the merchandise and determine for themselves.
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Squarespace – Rick Rubin
Squarespace teamed up with artistic visionary Rick Rubin, co-founder of Def Jam Recordings and former co-president of Columbia Data, to construct Tetragrammaton, a web based world of curated supplies, and a brand new web site template, Transmission. Impressed by Rubin’s Tetragrammaton, Transmission is a minimally designed, customizable framework for anybody to share their pursuits, with layouts showcasing audiovisual media and members-only content material.
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Qatar Airways – Star in Your Personal Journey
Qatar Airways launched an AI-powered “Star in Your Personal Journey” marketing campaign, wherein viewers choose from a number of scenes inside a movie to star within the main roles. Via AI know-how, the characters grow to be a mirrored image of the viewer’s look, adapting to their facial options and pores and skin tone. The immersive expertise now provides holiday-centric moments, together with an elf, snowman, gingerbread particular person, and cheerful characters, inviting contributors to star of their personalised holiday-themed Qatar Airways movie.
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Calvin Klein – Jeremy Allen White
Calvin Klein has launched its winter 2024 assortment marketing campaign, starring Jeremy Allen White from “The Bear” tv sequence. That is the third world marketing campaign with White. Whereas the earlier two centered on White in Calvin Klein’s emblematic underwear, the brand new marketing campaign options basic, understated kinds, demonstrating the model’s means to stay related and provides followers what they need.
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Liquid Demise – E.l.f. Cosmetics
Liquid Demise canned water collaborated with E.l.f. Cosmetics to launch Corpse Paint. Liquid Demise desires to assist shoppers “homicide” their thirst and prefers irreverent and natural advertising and marketing over promoting. Model collaborations permit Liquid Demise to inject its spirit and supply the associate model with a possibility to develop and do one thing surprising. The Corpse Paint collaboration captured greater than 250 million social impressions. Different current collaborations with Liquid Demise embody glowing water with ice cream chain Van Leeuwen and a casket cooler with Yeti.
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Airbnb – Polly Pocket
Mattel is celebrating Polly Pocket‘s thirty fifth birthday by making the pocket-sized doll an Airbnb host and opening her two-story Slumber Celebration Enjoyable compact, a 42-foot-tall construction in Littleton, Massachusetts. Company skilled a retro picnic, magnificence enjoyable with Polly’s self-importance, style try-ons with Polly’s closet, slumber get together enjoyable in Polly’s Motion Park Tent, and extra. Company booked stays for September 12 to 14. Polly’s dwelling was additionally opened for 21 daytime experiences for as much as 12 visitors every from September 16 to October 6. Company had been answerable for journey to and from Littleton, Massachusetts. The situation confirmed the recognition of Airbnb.
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Hole – “Get Unfastened” with Troye Sivan
Hole ran a fall 2024 marketing campaign known as “Get Unfastened,” which starred world pop star Troye Sivan and the dance group CDK Firm. Set to Thundercat’s viral hit “Humorous Factor,” the movie options authentic choreography showcasing dancers in saggy and loose-fit denim. Sivan is thought for his music movies, that includes elaborate and typically racy dance routines, and has a mixed social following of over 39 million. As a part of the marketing campaign, Sivan created an in-store playlist on Spotify. With the Thundercat soundtrack, Hole is tapping into viral TikTok songs, movie star ambassadors, and dance-heavy promoting to succeed in Gen Z shoppers.
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Pop-Tarts – Edible Mascots
In 2023, Pop-Tarts signed a multi-year settlement to grow to be the title sponsor of the faculty soccer Pop-Tarts Bowl recreation, initially commissioned because the Sunshine Traditional. To rejoice the occasion, Pop-Tarts launched the “first edible mascot” final December. The Kansas State soccer crew devoured a Frosted Strawberry mascot in a viral occasion on social media. For this yr, the sport’s MVP will choose considered one of three flavors to “ascend to ‘mouth heaven.’” Within the run-up to the sport, shoppers can guess the third taste, buy limited-edition Pop-Tarts Printed Enjoyable Mascot Packs, and comply with alongside on Instagram and TikTok.
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Coca-Cola – AI-powered Christmas Advertisements
Coca-Cola launched three brief AI-generated video adverts for Christmas, and the outcomes have sparked backlash on social media and within the press. Three AI studios (Secret Stage, Silverside AI, and Wild Card) produced the adverts utilizing the generative AI fashions Leonardo, Luma, Runway, and Kling. The adverts spotlight the weaknesses and limitations of present video-generation fashions, comparable to difficulties with proportionality and pure motion. Whereas the adverts are basically derivatives of the Coca-Cola Christmas adverts from 1995, the brand new AI-powered experiments have drawn a lot consideration and sparked dialog, which isn’t essentially unhealthy.
