Put your self in these sneakers — or fairly, insoles — for a second: You’re a heritage model killing it in a single market, however now you’re entering into new territory. How do you crack into that market and, extra importantly, win over prospects who’re extra skeptical of critiques than ever?
Our current examine with The Harris Ballot revealed that 9 in 10 customers are selective in regards to the critiques they belief, and 83% prioritize knowledgeable suggestions over influencer endorsements.
Superfeet, a long-time chief in efficiency footwear, confronted this actual problem after they launched their new Work line designed for individuals who spend lengthy hours on their ft in demanding work environments. Their partnership with ExpertVoice, which started over a decade in the past as a strategy to educate retail associates and attain trade professionals, grew to become important to increasing into this new market.
From accumulating hundreds of knowledgeable critiques to executing a extremely focused product sampling marketing campaign, Superfeet has demonstrated how one can construct credibility, belief and market attain by way of considerate evaluation technology. In our newest webinar, we sat down with Superfeet’s advertising and gross sales leaders to uncover how they leveraged knowledgeable critiques and product sampling to gas the success of their Work line launch.
What you’ll study from the webinar:
Unlocking hundreds of knowledgeable critiques
Superfeet’s program had quietly amassed critiques — 4,000 of them to be actual — on the ExpertVoice platform. As soon as they realized the wealth of buyer insights at their fingertips, they leveraged these critiques to construct credibility on their product pages, turning skeptical customers into loyal prospects.
Reaching area of interest audiences
Learn the way Superfeet linked with hard-to-reach audiences like legislation enforcement, firefighters and building professionals by way of a focused product sampling marketing campaign on ExpertVoice. They generated genuine suggestions from these audiences that straight knowledgeable product improvement and advertising methods.
Supporting a brand new class launch
Superfeet’s first product sampling marketing campaign produced over 300 detailed critiques from professionals in high-demand environments. These critiques, usually 3 times longer than the typical, with 73% accompanied by user-generated content material, provided helpful insights into real-world product efficiency. See for your self – try one in every of their favourite critiques, submitted by a firefighter knowledgeable, right here.
Cross-functional collaboration
Uncover how Superfeet introduced collectively their gross sales, advertising and product groups to maximise the worth of ExpertVoice’s platform. From driving product innovation to boosting e-commerce success, each division benefited from knowledgeable insights and critiques.
Able to study extra?
Whether or not you’re launching a brand new product line, seeking to generate gross sales from a helpful viewers, or aiming to drive genuine critiques from credible voices, Superfeet’s expertise presents actionable insights that any model can apply. Try the total dialog right here.
