Allure is a U.S.-based knowledge platform offering retailers, gross sales groups, and traders with in-depth analytics on direct-to-consumer manufacturers. Allure’s employees has collaborated with ex-ByteDance staff to gather publicly out there U.S. TikTok Store knowledge throughout varied classes from its launch in September 2023 to September 2024.
Notably, “Magnificence & Private Care” dominates, producing over $1 billion in income. “Womenswear” follows with $621 million, displaying that trend is one other main sector.
–
The info additionally reveals an upward pattern in U.S. TikTok Store’s month-to-month gross sales from its launch in September 2023 by mid-September 2024, indicating robust early adoption and constant development. Income peaked in July 2024 at over $600 million.
–
As well as, the highest 5 merchandise by income on U.S. TikTok Store reveal a robust client curiosity in well being and wellness: “15 Day Cleanse” (intestine and colon help) with $39.7 million in income, adopted by “Multi Collagen Peptides Powder” (anti-aging advanced, $26.4 million), “BetterAlt Himalayan Shilajit Resin” (dietary complement, $20.3 million), “MultiMineral Sea Moss” (dietary complement, $20.1 million), and “GuruNanda Cocomint Pulling Oil” (enamel whitener, $19.4 million).
–
Moreover, prerecorded video was the highest gross sales channel on U.S. TikTok Store at $2.5 billion.
