Magel will leverage his 30+ years of media and promoting expertise to assist the world’s largest companies reap the benefits of FreeWheel’s superior promoting options to greatest serve its advert shoppers
NEW YORK — FreeWheel, a worldwide expertise platform for the TV trade, introduced that it has named Kris Magel as Head of International Company Partnerships. On this function, Magel will oversee company collaborations – main relationships and the corporate’s commercialization construction for company partnerships globally whereas working intently with the chief management staff to determine and capitalize on income development alternatives. He can be based mostly in New York and report back to Katy Loria, U.S. Chief Income Officer of FreeWheel.
“Kris’ vitality to create new cross-media options – as demonstrated all through his profession scaling important partnerships, fostering consumer satisfaction and main strategic development initiatives – will assist uncover strategic alternatives that can drive FreeWheel and the TV promoting ecosystem ahead.”Publish this
“With a long time of expertise throughout many sectors of the trade, Kris will drive larger collaboration and synergies between our publishers and our company companions which might be so important to our work immediately,” stated Loria. “Kris’ vitality to create new cross-media options – as demonstrated all through his profession scaling important partnerships, fostering consumer satisfaction and main strategic development initiatives – will assist uncover strategic alternatives that can drive FreeWheel and the TV promoting ecosystem ahead.”
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A seasoned chief throughout the media and promoting area, Magel joins FreeWheel from Samba TV the place he was Head of Company and Writer Options, advising company holding corporations, publishers and platforms on how Samba’s first occasion TV knowledge, viewers, identification and measurement options may speed up their companies. Previous to Samba TV, he served as President, Media Shoppers at dentsu and in addition held a number of management roles inside IPG, together with President of their media company Initiative and Chief Funding Officer. He’s a graduate of SUNY Geneseo.
“I couldn’t be extra excited to hitch Mark McKee and Katy Loria’s all-star staff, representing a number one end-to-end superior promoting resolution and some of the premium promoting environments out there,” stated Magel.
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We’re structured to offer the total breadth of options the promoting trade wants to realize their objectives. We offer the expertise, knowledge enablement and convergent marketplaces required to make sure consumers and sellers can transact throughout all screens, throughout all knowledge varieties, and all gross sales channels, with a view to guarantee the last word aim – outcomes for entrepreneurs. With places of work in New York, Chicago, London, Paris, Beijing, and throughout the globe, FreeWheel, A Comcast Firm, stands to advocate for the complete trade by the FreeWheel Council for Premium Video. For extra data, please go to https://www.freewheel.com/, and comply with us on X and LinkedIn.
