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From enhancing buyer engagement to boosting conversion charges, the advantages of e-mail advertising and marketing are limitless (we all know, we all know). However manually sending e-mail campaigns is so 2015 (yawn). For all of the B2C entrepreneurs on the market, automated e-mail advertising and marketing campaigns are the actual deal now.
Because it occurs, e-mail advertising and marketing automation helps you interact along with your subscribers via customized emails at every stage of their buyer journey. As a result of automation by no means stops working! This enhances buyer expertise, which, in flip, boosts engagement.
In actual fact, based on MoEngage’s newest e-mail advertising and marketing benchmarks report, emails customized primarily based on buyer conduct obtain as much as 300.7x conversion charges in comparison with non-personalized emails. How cool is that?
That stated, we’re about to evaluate among the finest automated e-mail campaigns from 7 totally different manufacturers. However first, what are the sorts of automated e-mail campaigns? Let’s take a look.
7 Kinds of Frequent Automated E-mail Advertising Campaigns
Creating an e-mail advertising and marketing technique isn’t sufficient these days. You have to know get began with e-mail advertising and marketing automation.
It’s okay when you don’t, although. That’s why we’ve compiled this record of widespread e-mail automation campaigns only for you:
1. Welcome e-mail sequence
A welcome e-mail sequence is among the commonest automated e-mail advertising and marketing campaigns.
Consider the second whenever you subscribe to any model’s e-mail record. You’ll principally discover an e-mail in your inbox, welcoming you to the model’s household and introducing you to their merchandise. These heat and alluring emails are supposed to make you’re feeling at residence with the model. And the subsequent factor you already know, you begin trusting them a bit and anticipating extra emails from them by yourself buyer journey!
2. Anniversary and birthday emails
Clients adore it whenever you keep in mind something about them—be it their birthday, anniversary, and even the primary day they purchased one thing from you. Why? As a result of it makes them really feel particular!
C’mon, weren’t you secretly thrilled when Nike wished you a cheerful birthday with free delivery? (We all know you have been.)
3. Order affirmation emails
One other sort of automated e-mail advertising and marketing campaigns is the transactional e-mail, like order or cost affirmation emails. A transactional e-mail communicates customer-specific updates like login codes, password modifications, and extra.
For instance, the minute somebody buys a product, they may obtain an e-mail confirming the next particulars:
- What product they’ve ordered
- How a lot they’ve paid for it
- After they can anticipate to obtain the product
- How they will observe their order
Such transactional emails are supposed to reassure clients that the model has acquired their orders, no worries.
4. Product suggestions requests
After a buyer buys a product, it’s a good suggestion to ship them a survey or ask them for a product evaluate. For one factor, doing so makes clients really feel such as you worth their suggestions. And for an additional, their suggestions might help you enhance your product in addition to your buyer expertise.
5. Re-engagement emails
Typically, clients cease participating along with your model as a result of they’re just too busy. A fast nudge could be all it takes to fire up their need to buy one thing new! This nudge is usually within the type of emails providing particular reductions and coupons.
For instance, Pearly sends emails providing 20% off bubble tea. However there’s a catch—clients have solely 48 hours to assert the deal. All of the extra cause for them to recollect the model and rush to seize the deal earlier than it’s gone!
Some manufacturers additionally ship automated low cost emails to rejoice milestones and achievements. Right here’s an e-mail from Etsy providing a $5 low cost to rejoice their ‘Etsyversary’.
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6. Deserted cart notifications
What number of instances have you ever been sidetracked after including your favourite equipment to your cart?
The identical factor occurs along with your clients (human nature, tsk tsk), which is why it’s vital to remind them in regards to the merchandise they’ve left behind of their carts. That’s precisely what deserted cart notifications do: remind these clients to finish their purchases.
7. Again-in-stock alerts
It’s a bummer whenever you wish to purchase a pair of sun shades on-line, and so they’re out of inventory. However wouldn’t or not it’s superior to obtain an automatic e-mail just a few days later, letting you already know the merchandise is accessible once more?
Merchandise going out of inventory tells clients they’re coveted sufficient to be bought out. On the flip aspect, merchandise coming again in inventory tells clients they have to be bought quickly—what in the event that they get bought out once more? See the sense of urgency-due-to-scarcity at play right here?
Okay, you need to have a good suggestion of the totally different marketing campaign varieties by now. However nothing helps you perceive automated e-mail advertising and marketing campaigns higher than real-world examples.
7 E-mail Advertising Automation Examples to Assist Information Your Campaigns
Right here’s an inventory of the most effective automated e-mail campaigns from actual manufacturers. Who is aware of – a few of these e-mail advertising and marketing examples may get your inventive juices flowing and encourage your subsequent marketing campaign!
1. Gemini: Automated welcome e-mail
How Automation Allows This Instance: Let’s say Google desires to onboard a brand new person of their GenAI device, Gemini. A welcome e-mail workflow is triggered as quickly as somebody indicators up for the device on Gemini’s web site.
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This e-mail advertising and marketing automation instance from Gemini introduces the recipient to the GenAI device. The 2-line description clearly tells the recipient what to anticipate from Gemini.
Moreover, Google is aware of it’s important to maintain customers engaged from the second they join the device. That’s why their welcome e-mail contains ideas and concepts the recipient can use to get began with Gemini.
The CTAs, like ‘Attempt Gemini’ and ‘Chat with Gemini’, are additionally clear and concise. On the identical time, the recipient will get clear directions on write efficient prompts for the device — with a CTA letting them examine a pattern immediate.
Professional tip: When you ship a welcome e-mail, ensure that to ship extra emails consecutively highlighting the preferred posts in your weblog, your most-ordered merchandise, and so forth. This might help your e-mail subscribers transfer ahead via the funnel and grow to be your clients.
2. Nintendo: Automated birthday e-mail
How Automation Allows This Instance: This specific e-mail is triggered by a milestone (the client’s birthday), not by the client’s actions. As soon as a person indicators up for Nintendo and specifies their birthday, they’re despatched an automatic e-mail when that big day comes.
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Birthday emails like those from Nintendo can heat anybody’s coronary heart. Not solely are they wishing the client a cheerful birthday, however they’re additionally hoping the client has an important day. Aww… thanks!
Secondly, they’re providing two totally different reductions without delay—300 “My Nintendo Platinum Factors” and 15% off choose merchandise. Lastly, the ‘Deal with your self’ CTA makes the client really feel joyful that Nintendo went the additional mile to offer them a birthday deal with.
3. Poshmark: Automated re-engagement e-mail
How Automation Allows This Instance: This e-mail could possibly be routinely despatched to these clients who’ve been inactive on the model’s web site or app for a particular time interval.
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Social market Poshmark sends out ‘Simply Picked for You’ emails to re-engage misplaced clients. Within the above e-mail, the headline itself exhibits the client that the e-mail is customized as per their tastes and previous order historical past. It’s an important instance of how automation, personalization, and a ticking clock can work collectively to drive conversions.
So if a buyer has been inactive for a while, such automated e-mail advertising and marketing campaigns might help rebuild their relationship along with your model.
That’s how Poshmark achieved 30% extra conversions via 1.5 billion month-to-month emails after migrating to MoEngage Move Versioning.
4. Airbnb: Automated order affirmation e-mail
How Automation Allows This Instance: At any time when a buyer makes a cost for reserving a keep at Airbnb, it triggers an automatic e-mail to verify that their reserving went via.
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Airbnb is thought for his or her well-thought-out automated e-mail advertising and marketing campaigns. See the outstanding heading ‘Your reservation is confirmed’ within the above e-mail? It instantly reassures the client that their reserving has been profitable.
On the identical time, the client will get a transparent breakdown of their keep reserving particulars. Particularly, it incorporates the identify and deal with of the keep, the keep period, the variety of visitors, the quantity paid, the host’s contact data, and the facilities accessible. This helps the recipient rapidly look via all the main points in a single go with out having to open the Airbnb app.
The shopper additionally has the choice to switch their reservation if they need.
Plus, Airbnb has taken this e-mail as a chance to offer the recipient with a holistic buyer expertise. Scroll additional down the e-mail to see how they’ve integrated an inventory of issues the recipient can do at their vacation spot. However those that wish to e-book these experiences are directed from the e-mail to Airbnb’s web site or app.
5. Tillamook: Automated buyer suggestions request
How Automation Allows This Instance: This e-mail could possibly be routinely triggered when a buyer cancels their product subscription or deletes their account.
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Are you aware what’s the #1 mistake entrepreneurs make?
It’s assuming what their clients’ wants and preferences are, after which sending them emails and different communications primarily based on these assumptions.
Other than market analysis, use questionnaires and surveys to know what your clients actually need. Why not ship them a suggestions request e-mail as a part of your automated e-mail advertising and marketing campaigns?
That’s precisely what the dairy model Tillamook does.
The massive daring headline ‘We wish to hear from you’ within the above e-mail sounds highly effective, attending to the purpose of the e-mail straight away. Then, the transient description informs the client that the survey has simply three questions. So it gained’t take them an excessive amount of time to finish the survey.
The shopper additionally learns the aim of the survey, making Tillamook’s emails extra related to them. That in itself makes them really feel vital. Lastly, the clear CTA is the cherry on prime for patrons who rapidly skim via the e-mail.
Professional tip: One of many e-mail advertising and marketing finest practices is to determine what stage of the acquisition journey the client is at present in after which, optimize your e-mail advertising and marketing automation technique primarily based on that stage and the corresponding purpose. For instance, somebody who hasn’t opened your app or purchased something within the final 30 days could be within the retention stage. You’ll be able to ship them a suggestions request e-mail to know in the event that they’re dealing with any points in your app.
6. Hulu: Automated deserted cart e-mail
How Automation Allows This Instance: Suppose somebody chooses a Hulu subscription plan, however then leaves Hulu’s web site. The occasion might set off this automated e-mail from Hulu, so that they’re prime of thoughts (and inbox) for the client.
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This e-mail from Hulu is an ideal instance of how automated e-mail advertising and marketing campaigns needs to be, when somebody leaves behind a loaded procuring cart. It reminds the client that they have been within the technique of subscribing to the platform. And its black-and-green design makes the client really feel like they’re scrolling via Hulu itself. (That’s why it’s essential to keep up a constant model design throughout all of your channels.)
The visuals and the minimal copy make the e-mail skimmable. It tells the client that by abandoning their cart, they’re lacking out on a number of advantages, like a big streaming TV library and unique authentic sequence. Hulu has additionally subtly added the choice to change plans or cancel their subscription anytime, giving the client a way of management.
As if these advantages weren’t sufficient, the corporate provides the client a one-month free trial in the event that they click on on the e-mail. The thought is to induce FOMO so the client completes the Hulu subscription.
7. Brightland: Automated back-in-stock e-mail
How Automation Allows This Instance: Let’s say a specific product a buyer’s been eyeing for a very long time goes out of inventory. The shopper then subscribes to the model to get notified when that merchandise is restocked. The second it’s again in inventory, an automatic e-mail is shipped to the client.
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Restocked your most sold-out merchandise? It’s a good suggestion to unfold the information to your clients similar to Brightland does!
First, let’s take a minute to admire their e-mail’s design and format. And who can refute the headline’s assured declare that their pizza oil is pizza’s finest good friend?
Other than the eye-catching imagery, discover how their copy performs with alliteration: ‘sizzling and herbaceous’, ‘drizzling deep dish’, and ‘dressing up supply’, as an example. This makes it the most effective automated e-mail advertising and marketing examples we’ve ever come throughout.
The easy ‘Store Pizza Oil’ button additionally makes it straightforward for the client to purchase the product straightaway via the e-mail. Powerful to say ‘no’ to an e-mail with all the precise components!
Now, it’s your flip to create an efficient marketing campaign.
Use MoEngage Automated E-mail Advertising Marketing campaign Software program to Improve Your Course of
As you’ll be able to see, automated e-mail advertising and marketing campaigns aren’t an choice anymore. It’s the least your model can do to thrive on this digital period.
For this reason you want the most effective e-mail advertising and marketing automation platforms like MoEngage. Savvy entrepreneurs use MoEngage’s Cross-Channel Advertising platform to:
- Create customized and interactive no-code emails with a drag-and-drop e-mail builder
- Set off the precise emails to the precise individuals on the proper time, primarily based on their buyer lifecycle
- Ship product or content material suggestion emails primarily based on their clients’ shopping historical past and preferences
- Ship updates and alerts about reward factors, financial institution balances, order standing, and extra
- Guarantee their emails land within the clients’ inbox, not their spam folder
- Interact their clients past emails — utilizing push notifications, cell apps, SMS, and extra
Able to study extra? Join a demo to see how MoEngage might help you obtain your e-mail advertising and marketing targets with automation.
