Sustainable residing doesn’t must really feel overwhelming or restrictive. Generally, it begins with small, considerate selections impressed by individuals who make eco-conscious residing really feel relatable and achievable. From lowering waste at house to embracing aware consumption and moral manufacturers, eco-friendly way of life influencers in Singapore are displaying that going inexperienced may be woven naturally into on a regular basis life.
On this article, we highlight 7 eco-friendly way of life influencers in Singapore who encourage change by way of authenticity, creativity, and real-world habits. Whether or not you’re taking your first steps towards sustainability or refining a greener routine, these voices provide concepts value bookmarking and following.
1. Jasmine Tuan (@jsmntuan) – 3.2K Followers
Jasmine is a passionate zero-waste advocate and sustainable vogue champion primarily based in Singapore. After shifting gears from a fashion-centric way of life to acutely aware consumption, she co-founded Cloop, a community-driven round vogue platform that organises clothes-swap occasions and helps cut back vogue waste domestically. Jasmine’s feed blends sensible eco suggestions with real-life insights into aware residing and sustainable fashion, inspiring followers to rethink, cut back, reuse, and rethink how they devour vogue and on a regular basis items.
2. Melissa Lam (@bamboostrawgirl) – 16.9K Followers
Recognized on-line as Bamboo Straw Woman, Melissa Lam is a long-time sustainability advocate and zero-waste pioneer in Singapore who’s been championing inexperienced residing since 2013. Via her Instagram, she shares sensible eco-tips, tales about aware consumption, and interesting insights on lowering waste — all with the purpose of constructing sustainable habits really feel accessible to on a regular basis individuals. Melissa additionally based the Bamboo Straw Woman social enterprise, utilizing easy instruments like bamboo straws and group outreach to spark greater conversations about environmental care and acutely aware residing.
3. Qiyun Woo (@theweirdandwild) – 26.9K Followers
Qiyun Woo is a Singapore-based local weather communicator and environmental storyteller who makes use of vivid illustrations and playful visuals to make sustainability matters simple to know. Via The Bizarre and Wild, she breaks down complicated environmental points into participating comic-style posts that educate whereas sparking curiosity. Her capability to simplify critical matters makes her a powerful instance of how influencer advertising and marketing can drive consciousness and significant conversations round sustainability in a means that feels accessible, shareable, and impactful.
4. Raye Padit (@rayepadit) – 1.9K Followers
Raye is a sustainable vogue advocate and eco entrepreneur who’s on a mission to make sustainable consumption fashionable and accessible. He’s the founding father of The Vogue Pulpit (TFP), a social enterprise and group hub that promotes sustainable vogue by way of garments swapping, upcycled designs, and environmental schooling — serving to lengthen the life of clothes and cut back textile waste in on a regular basis wardrobes. Recognized for mixing creativity with goal, Raye’s content material and initiatives encourage followers to rethink quick vogue, embrace round practices, and make greener selections of their fashion and way of life habits.
5. Melissa Tan (@heymelissatan) – 54.5K Followers
Melissa Tan is a widely known local weather motion and sustainability advocate whose content material blends zero-waste residing, moral vogue, and sensible eco-tips for on a regular basis life. With a background as a mannequin and environmental speaker, she makes use of her platform to problem quick vogue norms, host group occasions like garments swaps and acutely aware markets, and highlight methods to scale back waste and stay extra deliberately. Melissa’s work has made her a revered voice in sustainability circles and a powerful instance of how KOL advertising and marketing can be utilized not simply to advertise merchandise, however to teach, encourage group engagement, and shift mindsets towards extra aware consumption.
6. Olivia Choong (@theoliviachoong) – 1.1K Followers
Olivia Choong shares her sustainability journey with a deal with simplicity, curiosity, and aware residing. Via her Instagram, she paperwork real-life steps towards lowering waste, making acutely aware selections, and studying alongside the way in which—from on a regular basis eco swaps to considerate reflections on consumption. Her trustworthy and relatable content material makes sustainable residing really feel approachable, encouraging followers to take small, constant actions towards greener habits with out stress or perfection.
7. Audrey Yang (@thisisaudsomee) – 7.3K Followers
Audrey is a sustainability guide, visible storyteller, and environmental advocate who makes use of her creativity to make complicated local weather and eco matters really feel accessible and interesting. She based Thought Accomplice Eco, a consultancy that helps small companies perceive and talk sustainability in significant methods, and usually shares bite-sized posts that encourage aware residing and acutely aware consumption. Audrey’s work goes past suggestions; she makes use of her design and narrative abilities to interrupt down points like greenwashing and consumerism into digestible visuals and tales that encourage deeper reflection and motion.
Conclusion
Residing extra sustainably usually begins with inspiration, and the eco-friendly way of life influencers featured above present that significant change can come from on a regular basis selections. From aware consumption and waste discount to local weather schooling and acutely aware vogue, every creator brings a singular voice to the sustainability area in Singapore, making greener residing really feel extra relatable and achievable.
For manufacturers seeking to join with acutely aware audiences, these creators additionally spotlight the facility of genuine storytelling. When values align, influencer partnerships can spark actual conversations and construct long-term belief. When you’re exploring KOL advertising and marketing and need to work with influencers who genuinely resonate with their communities, GetKobe makes it simple to find, join, and collaborate with the suitable voices.
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