Startups are betting that AI brokers—know-how that carries out duties on behalf of people—can take over the unglamorous grunt work of advert operations, and buyers are shopping for in.
This 12 months alone noticed a brand new crop of startups, together with Olyzon and Swivel, that automate media shopping for duties like trafficking line objects, rewriting video creatives for dozens of viewers segments, and reallocating budgets in actual time. Whereas the human contact isn’t redundant but, these bots promise to be sooner, cheaper, and—in line with their creators—extra exact than the precise palms on keyboards.
In 2025, agentic AI startups have raised a whopping $700 million, in line with Crunchbase, as buyers wager on the following wave of AI-fueled productiveness. Massive tech gamers aren’t sitting out both, with giants like Google and Salesforce releasing their very own brokers for rote advertising duties. By 2028, 33% of enterprise software program purposes will incorporate AI brokers, in line with a 2024 Gartner report, signaling a broader shift towards automation in every day operations.
“Traditionally, advert ops have been a providers enterprise achieved in-house or by specialised consultants, so it is sensible to count on AI brokers to switch and increase this enterprise,” Sim Blaustein, early-stage VC Investor, 1745 Ventures, advised ADWEEK. “[The question remains] if these brokers will have the ability to obtain the margins and moats of basic software program [or SaaS] companies, or will they resemble the providers companies they exchange?”
Listed below are 5 startups, listed alphabetically, utilizing AI brokers to automate the repetitive duties behind trendy advertising campaigns.
MarkeTeam
What its AI brokers do: MarkeTeam equips mid-market manufacturers with AI brokers that act as extensions of in-house advertising groups. These brokers combine with inner methods—social media, analytics, and advert platforms—to watch tendencies, analyze rivals, and make real-time optimizations. The startup, staffed by 5 AI brokers, makes use of its digital workforce for content material creation, search engine optimization, and model administration.
