If you happen to requested 100 digital creators what their highest hurdle was, what do you suppose they might reply? No matter whether or not they promote printables, digital downloads, ebooks, POD books, programs, or every other digital product, the bulk would say—advertising and marketing.
With regards to learn how to market digital merchandise, even skilled sellers run into issues that chip away at their income. It’s not at all times about creating extra—it’s typically about fixing the gaps in the way you’re selling what you have already got.
Listed here are 5 frequent struggles that maintain digital creators from making extra gross sales—and learn how to simply keep away from them.
1. Forgetting One thing (Once more!)
You’ve mapped out your promotion, lined up the graphics, perhaps even prepped just a few emails. Launch day comes and also you’re able to go—till you understand you forgot one thing. No reminder e mail scheduled. No Pinterest pin created. No announcement publish in your Fb group.
These slip-ups don’t imply your promo fails, however they do create missed alternatives. A single forgotten step would possibly shave off dozens—and even lots of—of potential views and gross sales.
And since digital creators are managing so many shifting items without delay, forgetting one thing isn’t the exception. It’s the rule if you don’t have a system to comply with.
2. Every little thing Feels Scattershot
Concepts normally aren’t the issue. Most digital creators have loads of them. The true wrestle is managing these concepts in a single place and turning them into motion. You may need sticky notes, Trello boards, notes apps, and half-finished Google Docs filled with promotion plans. However when it’s time to market, every little thing feels scattered.
And when your plans are scattered, your advertising and marketing finally ends up that manner too. One week you’re selling a brand new product, the subsequent you’re sharing a weblog publish, then you definitely go silent for 2 weeks. Your viewers doesn’t see a constant rhythm, and also you don’t really feel such as you’re steering your promotions with any sort of management.
Scattershot advertising and marketing doesn’t simply stress you out—it additionally prices gross sales as a result of folks aren’t being guided alongside a transparent, repeatable path.
3. Beginning Over Each Time
One other huge situation? Reinventing the wheel with each launch. A brand new product or promo rolls round, and as an alternative of reusing what labored final time, you begin from scratch—new outlines, contemporary emails, totally different graphics, brand-new posts.
Not solely does this eat up your time, nevertheless it additionally shrinks your advertising and marketing window. By the point you get every little thing collectively, the excitement round your product has already began to fade. And worse, you’re leaving confirmed materials on the desk. That launch sequence that labored final season? These emails and posts might be dusted off, tweaked, and reused.
Once you begin over each time, you waste vitality and lose out on gross sales that might’ve been captured with a easy, repeatable course of.
4. I By no means Market Sufficient
Digital creators pour their time into making merchandise, which regularly means advertising and marketing will get pushed to the underside of the listing. Perhaps you run a launch, publish a few graphics, and ship one e mail—however then you definitely transfer proper on to creating the subsequent factor.
The issue is that in-between time. If you happen to’re not actively advertising and marketing, folks aren’t being reminded your merchandise exist. Evergreen campaigns, seasonal tie-ins, and easy re-engagement methods typically get missed—and each a type of missed alternatives prices gross sales.
Advertising doesn’t must imply an enormous, sophisticated technique. But when you end up saying “I by no means market sufficient,” it’s an indication that promotions want a extra constant spot in your routine.
5. Overwhelm of Too Many Choices
Between e mail, blogs, Instagram, Pinterest, YouTube, and TikTok, digital creators are spoiled for selection in the case of advertising and marketing channels. However extra choices don’t at all times assist. The truth is, they typically paralyze you.
As a substitute of committing to 2 or three strong approaches, many creators bounce round. Just a few posts on TikTok, then a trial run of Pinterest, then an deserted publication. Every little thing feels half-started, and nothing builds sufficient momentum to really transfer the needle.
The overwhelm of too many choices creates inconsistency, and inconsistency kills gross sales. Choosing fewer channels and sticking with them beats scattering your consideration each single time.
The Good Information
None of those issues imply you’re unhealthy at advertising and marketing. They’re simply the pure results of attempting to do every little thing and not using a repeatable plan.
- Forgetting steps
- Scattershot promotions
- Beginning over each time
- Advertising too little
- Spreading your self too skinny
These aren’t indicators it is advisable work tougher. They’re indicators your course of wants construction.
That’s the place checklists are available in.
As a substitute of reinventing the wheel or juggling scattered notes, you’ll be able to have a easy, step-by-step plan to comply with for each sort of promotion. No extra questioning what you’ve missed. No extra scattered efforts that fizzle out. Simply clear, repeatable actions that maintain your advertising and marketing constant and your merchandise in entrance of the individuals who need them.
That’s precisely what the Advertising Checklists for Digital Creators are constructed to do. They take the guesswork out of selling your merchandise and provide you with dependable workflows you should utilize many times.
As a result of the reality is, advertising and marketing your digital merchandise doesn’t must be overwhelming—it simply must be organized and constant.
Able to cease dropping gross sales to disorganization and overwhelm? Try the brand new Advertising Checklists for Digital Creators and see how a lot simpler advertising and marketing might be if you don’t have to begin from scratch each time. Save if you use coupon CHECK at buy.
