Content material drives SEO and e mail and social media advertising, offering the gasoline for every.
In February 2025, content material entrepreneurs will nearly actually tackle Valentine’s Day, however they could additionally take into account the “Peanuts” cartoon creator, Pet Rocks, motion pictures, “Cinderella,” and shopper engagement.
What follows are 5 content material advertising concepts for your small business.
Bear in mind Charles M. Schulz
The creator of the “Peanuts” caricature, Charles Schultz, handed away in February 2000.
American cartoonist Charles Schulz handed away on February 12, 2000.
Schulz created the beloved caricature “Peanuts” in 1950, introducing the world to Charlie Brown, Snoopy, Woodstock, and plenty of different partaking characters.
The anniversary of Schulz’s dying presents a content material advertising alternative for retailers of licensed “Peanuts” merchandise. For instance, publishing a commemorative weblog publish appears acceptable for knitting provider Sew & Story, which has a “Peanuts” assortment.
Sew & Story has a transparent connection to “Peanuts” merchandise.
The “Peanuts” connection, nevertheless, can transcend licensing. Almost any content material marketer ought to have the ability to discover a connection, publishing what-if articles or nostalgic essays.
For instance, a web-based retailer promoting musical devices may publish a brand new evaluate of the late pianist Cinve Guaraldi’s “Peanuts Biggest Hits” jazz album.
Furthermore, any Schulz or “Peanuts” content material printed in February 2025 might also be useful on October 2, when the caricature itself celebrates its seventy fifth anniversary.
Suggest a Pet [insert product] Video
The Pet Rock fad made Gary Dahl a millionaire.
In 1975, Gary Dahl had an concept that demonstrated the facility of promoting and copywriting. Promote rocks.
In line with printed studies, Dahl conceived the “Pet Rock” fad whereas chatting with buddies about pets at a bar.
Quickly, he sourced small, clean stones from seashores in Mexico, wrote a 32-page instruction and care guide, and secured two traders to launch the merchandise. By February 1976, greater than one million “Pet Rocks” had been offered at a mean worth of $4.
Dahl was an prompt millionaire.
In February 2025, intelligent content material entrepreneurs would possibly borrow from Dahl’s concepts and create movies about their pet merchandise. The content material doesn’t have to be about an actual “pet,” but it surely must be a enjoyable option to promote the merchandise a retailer sells.
International Film Day
The brand new Captain America film, popping out in February, is a chance for content material entrepreneurs.
Celebrated on the second Saturday of February (the eighth in 2025), International Film Day goals to advertise the movie business and acknowledge the affect motion pictures, equivalent to Captain America, have on tradition.
For content material entrepreneurs, the occasion is a chance to incorporate movie-themed key phrase phrases in articles that characteristic the merchandise a retailer sells and the markets it serves.
Content material may take a number of kinds.
- Articles about how a selected movie influenced merchandise,
- Film critiques,
- Movies, posts, and podcasts in regards to the movie business’s cultural impression.
Disney’s Cinderella Turns 75
Cinderella is an inspiration for a great deal of how-to articles.
First launched on February 15, 1950, Disney’s traditional animated movie “Cinderella” was an prompt hit with mother and father and kids alike.
The story options themes of affection, residence, and transformation, which nonetheless resonate with customers.
Content material entrepreneurs may take a number of approaches with “Cinderella,” however probably the greatest could be how-to posts and tutorials. Listed here are some instance article titles. Every may present detailed directions and a advisable product record that includes objects the shop sells.
- Kitchen provide retailer: “Create an Anniversary Dinner with Cinderella-Impressed Desk Settings.”
- A girl’s attire store: “Incorporate Princess Parts into Trendy Wardrobes.”
- A backyard provide retailer: “Landscaping Inspiration from Cinderella’s Fort Grounds.”
- A cleansing provide store: “The Artwork and Science of Flooring Scrubbing.”
Begin a Month-to-month Replace
Males’s Warehouse sends a month-to-month rewards factors replace.
This concept comes from the software-as-a-service business, the place lifecycle entrepreneurs share statistical and efficiency updates with clients.
For instance, the clothier Males’s Warehouse recurrently sends a reward factors message, updating customers on their factors stability and inspiring its use.
In February, content material entrepreneurs may launch a month-to-month replace customized to loyal customers. It may embody reward data, much like Males’s Warehouse, however go additional, with weblog posts, reductions on new merchandise, and early entry to objects.
The intention is to offer customers an ongoing motive to interact.
