Entrepreneurs hoping to drive visitors and convert guests in August 2025 can produce content material tailor-made to college students, pet homeowners, readers, spa fans, and worth customers.
Content material advertising is the act of making, publishing, and selling articles, movies, podcasts, and the like to draw, interact, and retain clients.
A draw back of the tactic is the seemingly never-ending want to supply new materials. With this in thoughts, listed here are 5 content material advertising concepts your organization can use in August 2025.
Discoverable Again-to-College Lists
Again-to-school product listicles can seem in Google Uncover, resulting in a surge in visitors.
Google Uncover is a personalised article feed in Google’s Search cell app, Chrome app, and varied cell pages.
The function is Google’s method of serving to of us uncover related, attention-grabbing, and well timed content material, with an emphasis on well timed.
Some skilled search engine optimizers consider that Uncover favors current articles, comparable to information tales or seasonal procuring listicles. There isn’t any assure Google Uncover will choose up an article, however it may drive important visitors when it does.
Most content material entrepreneurs launch back-to-school content material in July, but August may very well be the month to publish product listicles geared toward Uncover.
Listed below are some instance titles:
- “21 Necessities Each Excessive College Pupil Forgot to Purchase.”
- “15 Again-to-College Offers You Can not Afford to Miss.”
- “10 STEM Toys to Enhance Your Child’s Grades.”
Have a good time Cats and Canines
August 2025 has a “day” for each cats and canine.
August 2025 options Worldwide Cat Day on the eighth and Worldwide Canine Day on the twenty sixth.
This duo of pet-centered remembrances can honor our feline and canine companions whereas additionally elevating consciousness about their general well-being.
For content material entrepreneurs, the cat and canine days supply a possibility to have interaction with the tens of millions of pet-loving customers.
Roughly two-thirds of American households personal no less than one pet, in accordance with Forbes. Sixty-five million households have a canine, and 47 million hold a cat.
Definitely pet provide retailers can capitalize on the 2 events, though practically any on-line retailer might doubtless join pets to the merchandise it sells. Listed below are some instance titles.
- A Pet Provide Retailer: “10 Methods to Spoil Your Pup on Worldwide Canine Day”
- An Outside Gear Firm: “The Final Guidelines for Climbing with Your Canine”
- A Dwelling Items Retailer: “5 Ideas for a Trendy and Pet-Proof Dwelling”
- A Automotive Equipment Retailer: “The Greatest Automotive Equipment for a Canine”
Nationwide Ebook Lovers Day
Nationwide observances supply a possibility to affiliate content material with real-world occasions.
Virtually any nationwide observance — comparable to Nationwide Ebook Lovers Day on August 9 — can function a content material anchor. It’s a possibility to affiliate your advertising with well timed, real-world happenings, nonetheless area of interest.
The trick is connecting your merchandise to the day’s theme.
Think about an internet house decor store. The corporate doesn’t promote books, however it may nonetheless write about Ebook Lovers Day. For instance, it might publish an article titled “The best way to Adorn the Excellent Studying Nook.”
Equally, an electronics retailer might produce a video sharing “The Prime eReaders for Nationwide Ebook Lovers Day.” A tea service provider may publish intelligent style pairing guides.
Nationwide Rest Day
Rest can imply various things to customers, making it splendid for content material entrepreneurs.
Noticed on August 15, 2025, Nationwide Rest Day is about taking a breather. For some, it is going to be a day on the spa. For others, leisure might be watching the Seattle Mariners play the New York Mets at Citi Discipline.
Regardless, Nationwide Rest Day comes at an opportune time. As summer season ends, many people look to unwind. It’s a possibility for companies to place merchandise for self-care and stress aid.
Listed below are some concepts.
- Magnificence boutique: “Step-by-Step Information to an At-Dwelling Spa Day”
- Candle purveyor: “5 Calming Scents for Your Dwelling”
- Pastime store: “5 Display-Free Hobbies for Rest”
Interactive Pricing
Content material advertising is evolving to incorporate interactive website experiences, AI-generated.
Generative synthetic intelligence has turn into ubiquitous. Content material entrepreneurs typically immediate genAI platforms for article subjects and descriptions.
In August 2025, take your organization’s AI use to the following degree. As a substitute of simply producing articles, create an interactive price-related software utilizing your favourite AI mannequin and in addition a code generator comparable to Replit.
Right here’s an instance utilizing an internet secondhand clothes store.
This store fastidiously curates clothes from thrift retailers and property gross sales. The employees cleans, repairs, and sells the gadgets on the store’s ecommerce website. However some customers query the shop’s costs. “Aren’t this stuff simply used shirts and pants?”
To reply, the shop’s content material workforce makes use of AI to generate an interactive “value per put on” calculator, reframing the dialog from “worth” to “worth.” It’s a tangible, data-driven justification for a higher-priced, high quality buy.
As soon as generated, deploy the software on product element pages, class pages, and even social media campaigns.
