April is understood for “Fools’ Day,” however the month consists of loads of different content material advertising and marketing alternatives, together with repurposing movies as textual content, celebrating Star Trek, avoiding house responsibilities, deploying poetry, and elevating SKUs.
Content material advertising and marketing is the act of making, publishing, and selling content material to draw, interact, and retain clients. Content material gives the muse for social media advertising and marketing, lifecycle engagement, and search engine marketing.
But the tactic is endless, requiring a gentle stream of, say, articles, social posts, and movies. What follows are 5 content material advertising and marketing concepts you should utilize in April 2025.
Convert Movies to Textual content
Due to generative AI, changing movies into textual content is simple, similar to from RightBlogger, proven right here.
5 years in the past, I beneficial turning articles into audio. This April, I recommend changing movies into weblog posts and newsletters. Due to generative synthetic intelligence instruments, turning video information into textual content is simple.
Zapier and OpenAI can do it, as can purpose-built instruments similar to Descript, RightBlogger, and the aptly named Video to Weblog.
Create automated workflows to transform every video into a number of textual content kinds, similar to a weblog put up, social media updates, and even steadily requested questions or a product element web page.
Star Trek First Contact Day: April 5
Star Trek First Contact Day can encourage enjoyable and entertaining content material. Think about Mr. Spock as a gunslinger.
Star Trek is among the many hottest tv and movie franchises within the English-speaking world. Over its practically 60-year historical past, Star Trek has grown to incorporate 11 tv collection, 14 movies, and roughly 850 novels and brief tales.
These intertwined tales symbolize what devoted Star Trek followers (Trekkies) name the “canon,” and inside this lore, April 5, 2063, is when humanity makes “First Contact” with extraterrestrials.
The April 5 date first appeared within the 1996 movie, “Star Trek: First Contact.” And for the reason that film’s launch, Trekkies have celebrated it as a pseudo-holiday.
For content material entrepreneurs, Star Trek First Contact Day is a chance to interact the Trekkies, who’re additionally potential clients.
For instance, a farm and ranch retailer or western attire store would possibly publish a humorous put up reimagining the crew of the USS Enterprise as cowboys and ranch palms.
No Home tasks Day: April 7
Sure, there’s a vacation or avoiding home chores.
Ruth and Tom Roy are well-known within the calendar neighborhood. The couple from Pennsylvania produce “Chase’s Calendar Of Occasions.” The duo has created greater than 70 holidays, together with “No Home tasks Day” on April 7 to encourage people to take pleasure in their properties with out the chores.
Content material entrepreneurs might use the vacation in one in every of two methods: encouraging leisure actions or taking a contrarian tact of selling house responsibilities.
Within the first case, entrepreneurs might publish articles, newsletters, or movies describing stress-free methods to have a good time. Listed below are just a few instance titles:
- A used bookstore: “10 Comforting Books That Show Studying Is Higher Than Doing Dishes.”
- A recreation and toy store: “Our Favourite Household-friendly Board Video games for No Home tasks Day.”
- An toddler and youngsters’s clothes boutique: “5 Causes Each Mother Ought to Rejoice No Home tasks Day.”
The contrarian strategy would argue that leaving dishes within the sink and days-old laundry within the basket shouldn’t be good. Listed below are just a few instance concepts.
- A cleansing provide retailer: “No Home tasks Day? Be Conscious of These Quick Rising Micro organism.”
- A pet provide retailer: “No Home tasks Day Can Confuse Canine.”
- A house items service provider: “10 Devices That Make Home tasks Enjoyable.”
Haiku Poetry Day: April 17
Haikus usually deal with nature and well-being, however content material entrepreneurs can adapt them to advertise merchandise.
Sari Grandstaff, a poet, began Haiku Poetry Day in 2007. 5 years later, the Haiku Basis took over and has grown the event, celebrating it with movie festivals, gatherings, and collaborations.
A haiku is a type of poetry from Japan. It has solely three strains, every with a set variety of syllables.
- The primary line has 5 syllables.
- The second line has seven syllables.
- The third line has 5 beats syllables.
Haiku makes for good social media content material and, when collected, weblog posts. Listed below are just a few haiku examples for objects in an area Walmart.
Recent apples:
Purple, crisp, and juicy,
whispers of autumn in every
candy and tart delight.
Charcoal grill:
Flames dance, embers glow,
sizzle, crackle — summer season’s style,
smoky pleasure awaits.
Lego set:
Tiny bricks unite,
castles, automobiles, and space-bound ships,
creativeness.
SKU Particular
Some buyers will seek for a particular SKU or mannequin quantity.
An intersection of content material advertising and marketing and search engine optimisation might embody stock-keeping items (SKUs) and mannequin numbers.
In April, entrepreneurs might generate a number of weblog posts answering questions or addressing frequent product issues. Every put up can embody the SKU or mannequin quantity within the title and subtitles. The posts might rank prominently in search outcomes for customers trying to find that SKU or mannequin.
Therefore the posts are good for buyers and for web site visitors.
