Key takeaways
Profitable e-mail advertising campaigns leverage 4 key pillars: personalization, timing, robust design, and clear calls-to-action (CTAs) to reinforce engagement and conversions.
Welcome emails are significantly efficient, boasting a mean open charge of 33.79% and a conversion charge that considerably outperforms commonplace promotional emails.
Deserted cart emails can get better misplaced gross sales with a click-to-conversion charge of 39.46%, making well timed and customized follow-ups important for maximizing income.
Balancing promotional content material with useful, partaking info (following the 80/20 rule) helps keep subscriber curiosity and enhances the effectiveness of e-mail advertising methods.
Studying Time: 26 minutes
Taking inspiration from e-mail advertising examples from profitable manufacturers offers you a sooner and more practical approach to construct higher campaigns. As an alternative of guessing what works, you study what works nicely and adapt it to your individual enterprise.
The most effective e-mail advertising examples are a well-put-together mixture of 4 core pillars.
The primary is personalization, the place you employ buyer knowledge to make every message really feel related. Subsequent comes timing, which determines when individuals are almost definitely to interact. A robust design then offers emails knowledgeable look that drives motion. Lastly, clear CTAs make it apparent what you need subscribers to do subsequent.
These parts drive actual returns. Omnisend clients obtain $79 in credit score for each greenback spent on e-mail and SMS advertising. This is without doubt one of the highest ROIs throughout all advertising channels.
On this article, we’ll break down 45+ e-mail advertising examples by buyer journey stage and e-mail sort. Every instance consists of the topic line, key ways, and particular takeaways you possibly can implement straight away.
Right here’s what we’ll cowl:
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And if you need a quick framework earlier than you swipe concepts from the examples under, this webinar by Greg Zakowicz covers the highest “do that / keep away from this” rules that also matter most — relevance, readability, and never overloading subscribers with the fallacious message on the fallacious time. It’s a useful companion to this gallery as a result of it explains why sure patterns work (and why others fall flat):
Welcome e-mail examples
Welcome emails set the tone to your whole relationship with subscribers. They’re despatched when curiosity is highest — proper after somebody joins your listing. This explains why they constantly outperform a number of different e-mail varieties.
Based on Omnisend’s 2026 Ecommerce Advertising Report, welcome emails ship a 33.79% open charge and a two % conversion charge on common. That’s roughly 4 instances the price of commonplace promotional campaigns.
Let’s have a look at the six finest welcome e-mail examples to realize insights from.
Ecommerce welcome e-mail examples
1. Callaway Golf
Topic line: Welcome To Callaway Golf
Why we like this instance:
Callaway instantly reveals worth by promising early entry to product launches, tour information, particular provides, and golf suggestions.
The design utilized by this e-mail advertising instance works completely. The daring “WELCOME” headline grabs consideration, whereas product suggestions assist subscribers begin purchasing straight away.
The “World of Wunder” part provides a storytelling ingredient, exhibiting subscribers you care about extra than simply promoting merchandise.
Callaway’s e-mail is a robust instance for manufacturers in search of to supply a heat welcome whereas delivering actual worth to new subscribers.
2. Pendleton Whisky
Topic line: VIP, Welcome to the Pendleton Whisky Household!
Why we like this instance:
Pendleton welcomes VIP clients with Western-inspired visuals. The “TRUE WESTERN TRADITION” tagline reinforces model id.
An in depth listing of perks, resembling unique occasions, early entry to merchandise, and particular updates, offers the membership with actual worth. The twin CTAs on this e-mail advertising instance present flexibility, serving to keep excessive engagement.
3. BHB Bakery
Topic line: Welcome to the BHB Household!
Open charge: 59.44%
Why we like this instance:
BHB Bakery achieves a 59.44% open charge with a simple strategy. It provides 10% off the primary order with code WELCOME10, displayed in a clearly formatted field.
This e-mail advertising instance options high-quality product pictures showcasing choices with out muddle. In the meantime, the “OVER 30 YEARS OF DECADENT CAKES” section builds credibility.
4. And Repeat
Topic line: Welcome to And Repeat — take 15% off
Why we like this instance:
And Repeat opens with, “We’re not right here to repair you. You’re not damaged. However when you’re trying to really feel extra current, extra clear — you’re in the best place.” This empathetic positioning differentiates it instantly.
As an alternative of standard descriptions, this e-mail advertising instance frames its merchandise as “instruments for psychological readability in a world constructed to distract you.”
The low cost code FOCUS15 reinforces the model message, whereas the WHO WHAT WEAR testimonial provides social validation.
5. Milk Bar
Topic line: Your inbox simply bought sweeter 🎂
Why we like this instance:
Milk Bar demonstrates how efficient welcome e-mail topic traces can steadiness persona with readability. The emoji on this e-mail advertising instance provides visible curiosity whereas maintaining the message on-brand and related.
Inside, the colourful sprinkle border creates prompt recognition. The copy stays conversational: “Your inbox simply bought just a little sweeter. Subsequent up: your plate.” After explaining the worth proposition, it provides $15 off the primary order of $80+ utilizing the code WELCOME15.
Welcome collection vs. single welcome e-mail
A single welcome e-mail works for easy provides and fast conversions. A welcome collection — usually three to 5 emails over seven to 14 days — is efficient for deeper training and relationship-building.
The primary e-mail introduces your model and provides an incentive. The second highlights bestsellers or buyer favorites. The third shares your story or social proof.
Every e-mail builds on the earlier one, shifting subscribers nearer to their first buy. With e-mail advertising automation, these sequences are simple to arrange and ship.
Create this in Omnisend: Use the Welcome workflow template with pre-built collection timing. The drag-and-drop builder helps you to add low cost codes, product suggestions, and conditional splits primarily based on subscriber conduct.
Deserted cart e-mail examples
Deserted cart emails assist get better in any other case misplaced income. Based on the Baymard Institute, the typical cart abandonment charge within the ecommerce business sits at 70.22%.
Fortunately, deserted cart emails obtain a 39.46% click-to-conversion charge, in keeping with Omnisend knowledge. The bottom line is approaching these emails with the best technique: assist first, promote second.
Single deserted cart emails
6. Chatters Salons
Topic line: Don’t miss out! Get it earlier than it’s gone…
Why we like this instance:
As an alternative of a generic deserted cart reminder, this e-mail advertising instance feels private. It begins with the shopper’s identify and product particulars. Then it leverages urgency whereas sustaining authenticity (as a result of it’s tied to inventory ranges, not synthetic shortage).
The daring design and clear CTAs make it simple to behave straight away. This makes it a robust instance of e-mail advertising for restoration campaigns.
7. Vagari Luggage
Topic line: OOPS! You forgot one thing
Open charge: 52.36%
Restoration charge: 7.83%
Why we like this instance:
Vagari’s playful “OOPS!” strategy softens the reminder with out accusing the viewers. The e-mail opens with “What occurred?” adopted by a purchasing cart picture that reinforces the message.
Beneath it, the deserted gadgets are displayed with clear product photos and pricing. This e-mail advertising instance additionally recommends associated merchandise, making this an efficient cross-sell.
8. Postable
Topic line: You’re just some clicks away… 💌
Why we like this instance:
Postable emphasizes the shopper’s creativity. The assertion “Your card is a murals!” validates the invested effort. This e-mail advertising instance provides 25% off with code CARD25, together with free addressing and mailing.
The New York Occasions testimonial provides credibility, whereas the “Contact us” part reassures clients that assist is offered, decreasing hesitation to finish the acquisition.
Multi-email cart restoration sequences
9. Aura Bora (Two-email sequence)
Timing: First e-mail at one hour post-abandonment, second e-mail 24 hours later
Why we like this instance:
Aura Bora’s first e-mail leads with a praise slightly than strain. The headline “STILL THIRSTY?” retains the tone gentle whereas displaying the deserted merchandise, an Olive Oil Martini ($48.00).
This e-mail advertising instance removes some of the widespread buying obstacles by providing free delivery and a way of urgency.
The second e-mail shifts technique solely. As an alternative of repeating the cart reminder, it pronounces a limited-edition collaboration. This messaging model creates urgency across the deserted product with out coming throughout as determined.
10. Second (Two-email sequence)
Timing: First e-mail at one hour, second e-mail at 48 hours
Why we like this instance:
Second’s first e-mail focuses on inspiration: “Able to seize extra epic moments?” The PRVKE Digicam Backpack consists of useful copy and provides Gear Information professional help inside 24 hours.
The second e-mail introduces a time-sensitive promotion: “Save as much as 40% on WANDRD Gear.” It additionally cross-sells a sling alongside the backpack within the cart. The development in these e-mail advertising examples, from a useful reminder to an unique deal, retains the sequence contemporary.
Deserted cart e-mail topic line formulation
Your topic line determines whether or not clients even see your rigorously crafted restoration message. Listed below are confirmed subline templates that drive opens:
- Product-focused: “The [Product Name] in your cart is ready” or “Nonetheless occupied with [Product]?”
- Urgency-driven: “Your cart expires in 24 hours” or “Final likelihood for [Product]”
- Profit-led: “Free delivery in your order” or “Right here’s 15% off to finish your order”
- Curiosity-based: “You forgot one thing…” or “Fast query about your cart”
These e-mail advertising suggestions apply throughout industries. The bottom line is matching the components to your model voice and buyer expectations.
Leverage Omnisend’s deserted cart workflow template with pre-built timing that follows deserted cart e-mail finest practices.
Ship the primary e-mail one hour after abandonment, then observe up 12–24 hours later. Break up automation helps you to supply totally different reductions primarily based on cart worth.
Browse abandonment e-mail examples
Browse abandonment emails goal customers who seen merchandise however didn’t add them to their cart. This represents an earlier stage within the shopping for journey than cart abandonment, so that you’ll want to regulate your strategy.
Not like cart abandonment, browse abandonment reveals curiosity however not dedication. As such, your messaging ought to really feel curious slightly than pressing.
Omnisend’s report reveals that browse abandonment emails obtain a 42.16% open charge and a 5.49% click-to-sent charge.
Nonetheless, cart and browse abandonment emails are only once they’re well timed and related. Section customers by intent — resembling class vs. product views, worth sensitivity, or repeat visits — then personalize messages with dynamic product blocks, evaluations, social proof, and alternate options.
Automate browse abandonment emails to be despatched after a session ends to re-engage customers whereas curiosity remains to be excessive.
Product browse abandonment examples
11. Chewy
Topic line: Your browsed gadgets are order-ready
Why we like this instance:
Chewy opens with an inviting picture of a cute French Bulldog with the textual content “Take a re-evaluation.” The message stays useful: “Like what you noticed? Make it yours, er…theirs.”
Beneath, this e-mail advertising instance shows the seen product, together with star rankings and a “Store now” CTA. Chewy additionally reinforces its worth propositions, resembling 24/7 customer support, free supply on orders over $49, and free returns for 12 months.
12. OluKai
Topic line: Did you see one thing you favored?
Why we like this instance:
OluKai retains it direct and simple. “One Step Away From Aloha” likens the acquisition to the completion of a journey.
The e-mail reveals the precise product seen (Lae’ahi – Pavement) with a “Store Now” button, adopted by “Different ‘Ohana Favorites” that includes six different kinds. Every product consists of the identify and a “Store Now” hyperlink.
On the backside, 4 profit callouts seem: Get Free Transport, Simple Returns & Exchanges, Pay Over Time, and Aloha, Assured. The construction of this e-mail advertising instance offers browsers quite a few choices whereas reinforcing model worth.
Class browse abandonment examples
13. Typically All the time
Topic line: We observed you testing some very good bottles ➺ However they’re going quick
Why we like this instance:
Typically All the time makes use of flattery mixed with shortage. “You’ve Acquired GREAT TASTE” is ready in daring sort, validating the consumer’s choice.
The copy provides urgency by noting that the bottles can be found in “very restricted portions” and can “disappear quick.”
4 wine bottles are displayed with names, costs, and particular person “SHOP” buttons. This e-mail advertising instance makes use of heat, vintage-inspired colours that match the wine aesthetic. A “SHOP NOW” button seems on the high and backside for simple entry.
14. Dropout Retailer
Topic line: We caught you peeping! 👀
Why we like this instance:
Dropout Retailer takes a humorous strategy with brilliant yellow branding and playful cartoon eyes. “It’s Okay To Look” seems in giant textual content, instantly placing browsers comfortable.
This e-mail advertising instance shows the browsed merchandise with a “SHOP NOW” CTA, adopted by a number of associated merchandise with costs and particular person CTAs.
Set your browse abandonment set off to activate after somebody views a product web page for no less than 30 seconds and leaves with out including it to their cart. This helps filter out unintentional clicks.
Use Omnisend to mix browse-abandonment emails with SMS to extend visibility. If somebody doesn’t open the e-mail inside 4 hours, Omnisend can robotically ship an SMS reminder with the product hyperlink.
Promotional emails drive fast gross sales, however frequency and execution matter. Ship too many, and also you practice subscribers to disregard common emails. Ship them strategically to generate vital income with out burning out your listing.
The bottom line is balancing promotional e-mail frequency with value-driven content material. Use options like countdown timers and marketing campaign boosters to maximise impression.
Flash sale e-mail examples
15. Rachel Riley (Friday)
Topic line: WINTER SALE-ON-SALE! As much as 70% off + EXTRA15
Open charge: 31.91%
Why we like this instance:
Rachel Riley’s Friday e-mail pronounces a sale-on-sale with daring pink typography. This e-mail advertising instance reveals a stacked supply: as much as 70% off plus an extra 15% off with code EXTRA15.
Sale-styled merchandise seem with before-and-after pricing. A “Sale Model Up!” part showcases full outfit mixtures slightly than particular person gadgets. Additionally, the “This Weekend Solely!” framing creates urgency with out added strain.
16. Rachel Riley (Saturday)
Topic line: Final Few Hours To Redeem!
Open charge: 31.92%
Why we like this instance:
The Saturday follow-up maintains practically equivalent open charges. This means the viewers stays .
The messaging shifts focus to a Valentine’s assortment whereas maintaining the identical low cost e-mail construction. This e-mail advertising instance additionally reveals a Look E-book picture that includes youngsters’s outfits coordinated in seasonal crimson, making a contemporary context for a similar supply.
17. Rachel Riley (Sunday)
Topic line: Supply Expires Tonight!
Open charge: 31.48%
Why we like this instance:
Sunday’s e-mail options solely totally different hero imagery — a lady in a floral gown holding balloons outdoor.
The low cost construction stays constant, whereas visible refreshes maintain the marketing campaign from feeling stale. Even because the sale winds down, the open charge stays robust at 31.48%.
18. Rachel Riley (Monday)
Topic line: Supply EXTENDED Right this moment Solely!
Open charge: 38.96%
Why we like this instance:
The Monday extension achieves the very best open charge at 38.96%. Gross sales extensions work once they genuinely reply to demand slightly than manipulation.
The plain pink background with clear low cost messaging highlights the supply. This demonstrates that well-executed extensions can improve engagement with out compromising credibility.
Omnisend’s Marketing campaign Booster can robotically resend promotional emails like these to non-openers 48 hours later with a special topic line. The Countdown Timer function provides visible urgency with out customized coding — simply drag-and-drop it into your e-mail template.
Low cost code e-mail examples
19. Buoy
Topic line: Make your dad’s drinks even higher
Why we like this instance:
This Father’s Day promo avoids clichés. As an alternative of generic “finest reward for dad” messaging, Buoy connects its product to on a regular basis habits of dads — espresso, smoothies, and even beer.
The clear design highlights product advantages, resembling “Keto and Paleo Pleasant.” This messaging makes it a extra credible instance of e-mail advertising. The playful CTA, “Give Dad A Squeeze,” retains the theme enjoyable.
20. Djoid
Topic line: Each DJ Set is a Story
Why we like this instance:
Quite than highlighting technical specs, Djoid frames its DJ software program as a inventive software. The copy positions DJing as storytelling, making the product really feel inspiring. The darkish, moody design displays the membership vibe, and a screenshot reveals the interface in motion.
This e-mail advertising instance tastefully provides a ten% low cost coupon code with out cheapening the model.
Free delivery promotion examples
21. Ernesta
Topic line: Ends tonight: Free delivery on all rugs
Why we like this instance:
This e-mail employs a easy but highly effective tactic: providing free delivery. For giant purchases, resembling rugs, eradicating delivery prices eliminates a major barrier to buy.
Urgency on this e-mail advertising instance comes from the “Ends tonight” deadline, whereas elegant product pictures helps clients image the rugs in their very own houses.
Use Omnisend’s pre-built templates with product blocks that sync instantly along with your retailer stock. Add countdown timers, A/B check topic traces, and allow Marketing campaign Booster to achieve extra subscribers with out an excessive amount of guide work.
The video under walks by way of easy suggestions and tips to extend gross sales on Shopify and WooCommerce utilizing urgency, FOMO, and limited-time provides that really work:
Excessive-impact product launch e-mail examples
Product launches require a special e-mail technique than commonplace promotions. Along with saying availability, you’re constructing anticipation, educating your viewers, and creating momentum that goes past launch day.
The simplest product launch emails use a three-phase strategy. They embrace pre-launch teaser emails that construct curiosity, launch day bulletins that drive fast motion, and post-launch follow-ups that maintain curiosity.
Product teaser emails
22. Craighill
Topic line: A Thriller Awaits — Thriller Packing containers Coming Quickly
Why we like this instance:
This e-mail advertising instance creates pleasure by way of curiosity. As an alternative of giving every thing away, Craighill teases a “thriller field” with simply sufficient element to spark curiosity. The design, full of query marks and “SECRET ITEM” labels, maintains the suspense.
Including an SMS signup possibility offers subscribers one other approach to keep engaged. This suspense-driven technique makes it one of many extra inventive advertising e-mail examples to take inspiration from.
Launch day announcement emails
23. Nothing
Topic line: Introducing: Watch 3 Professional
Why we like this instance:
This smartwatch launch e-mail advertising instance balances glossy visuals with sensible advantages. The pictures is clear and minimal, highlighting the product’s premium really feel.
The copy focuses on actual benefits, resembling “real-time teaching” and “personalised restoration suggestions,” to attraction to health fans.
A number of examples exhibit the product’s versatility, making it a robust e-mail instance for tech manufacturers.
24. Oura
Topic line: Meet the brand new Oura Ring 4 Charging Case
Why we like this instance:
Oura is selling an adjunct as severely as its core product as a result of it solves an actual ache level: battery nervousness. The “5 ring expenses” metric is concrete and instantly useful.
The life-style photos on this e-mail advertising instance exhibit portability with out explicitly stating it. In any case, exhibiting beats telling. Additionally, the recycled aluminum element appeals to sustainability-conscious patrons with out making it the first message.
Submit-launch follow-up emails
25. HUX
Topic line: We’ve had a glow up 💅
Why we like this instance:
HUX makes use of a product refresh to re-engage present clients whereas attracting new ones.
The “enhanced flavour profile and upgraded packaging” messaging tells present customers that their suggestions was heard and reveals new subscribers that the model iterates primarily based on buyer enter.
The ingredient listing (plant-based protein, 20 natural superfoods, and important nutritional vitamins) positions the improved product as a complete vitamin resolution. This e-mail advertising instance additionally options well-placed CTAs.
Submit-purchase e-mail examples
Your post-purchase emails flip one-time patrons into repeat clients. That is the place you construct buyer lifetime worth — not by way of acquisition campaigns, however by way of strategic follow-up that deepens the connection after the primary transaction.
Based on a cited Omnisend report, order affirmation emails obtain a 53.99% open charge with a 7.71% click-to-sent charge. These transactional moments create high-engagement home windows for cross-sells, training, and loyalty-building.
Success story:
Bowy Made is a robust reminder that your “finest examples” ought to grow to be automations — not one-off campaigns. Of their story, 70% of income comes from automations, with an ~52% common open charge for automations and a 30% return buyer charge. That’s precisely why the lifecycle e-mail examples on this article matter: they’re not simply inventive — they’re the constructing blocks of predictable income.
Order affirmation e-mail examples
26. Crocs
Topic line: We bought your order. (You may have nice style!)
Why we like this instance:
Crocs opens with validation slightly than simply transaction particulars. “You may have nice style!” creates a constructive emotional response instantly after buy, reinforcing the acquisition determination.
The progress tracker units clear expectations, decreasing “The place’s my order?” nervousness and the ensuing assist tickets. The “Cancel your order” hyperlink, used on the proper time, builds belief by making the method reversible.
Importantly, order confirmations must be despatched instantly after a buyer completes a purchase order.
Transport notification e-mail examples
27. Sundays
Topic line: Your order has shipped
Why we like this instance:
Sundays makes use of a visible progress tracker exhibiting precisely the place the order stands. The estimated supply date seems prominently.
The “Frequent Questions” part on this e-mail advertising instance anticipates buyer wants by providing useful consideration choices. This prevents clients from trying to find solutions or contacting assist.
Evaluation request e-mail examples
28. J.Crew
Topic line: Ideas?
Why we like this instance:
J.Crew retains the evaluate request conversational and transient. “SO… DID YOU LOVE IT?” appears like a buddy asking, not an organization extracting knowledge. Every bought merchandise seems with a devoted “Share your ideas” button to make it simple to go away a evaluate.
The one-word topic line on this e-mail advertising instance works as a result of it’s curious with out being demanding.
Evaluation request emails carry out finest one to 2 weeks post-delivery when clients have had the time to make use of the product.
Cross-sell and upsell e-mail examples
29. Hormbles Chormbles
Topic line: You left. Chormbles stayed.
Why we like this instance:
Hormbles Chormbles makes use of humor to place a cross-sell. “COME BACK FOR THAT CHORMBLE” acknowledges the earlier buy whereas introducing a sampler pack.
The copy challenges limitation: “WHY LIMIT ONESELF TO A SINGLE FLAVOR?” This framing makes shopping for a number of flavors really feel like the plain alternative. Particular person flavors seem with descriptions and distinct CTAs in model colours.
30. Athletic Greens
Topic line: Need an improve?
Why we like this instance:
This e-mail advertising instance positions the upsell as an funding slightly than an expense. The copy elevates a subscription from a recurring price to a self-care dedication.
The “What’s included?” part lists concrete subscription advantages: a Welcome Equipment with premium gadgets, a versatile supply schedule, and unique member-only merchandise.
Transactional emails like this must be despatched to clients three to 5 days after supply of the beforehand bought product.
Some finest practices you should utilize whereas sending post-purchase emails embrace:
- Ship an order affirmation instantly with clear subsequent steps
- Reinforce belief with delivery updates and supply data
- Assist clients get worth with easy product suggestions
- Ask for evaluations after the product is delivered and used
- Suggest related add-ons or complementary merchandise
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Success story
CLVmaxers, an Omnisend company accomplice, constructed a single post-purchase cross-sell automation for purchasers, constantly driving 10% extra automation income with zero further advert spend. The automation triggers round supply time showcase complementary merchandise utilizing AI-powered suggestions and a light-weight incentive. Learn the total report right here |
Re-engagement e-mail examples
Re-engagement or reactivation emails goal subscribers who’ve stopped opening or clicking your messages. Quite than letting inactive contacts degrade your listing high quality and hurt deliverability, these emails give individuals a purpose to return — or a clear approach to exit.
The most effective time to set off re-engagement emails depends upon your ship frequency and buy cycle:
- For manufacturers sending weekly emails, 30 days of inactivity alerts disengagement
- For month-to-month senders or high-ticket gadgets with longer prolonged consideration intervals, wait 60–90 days earlier than trying re-engagement
Nonetheless, set a transparent sundown coverage. After 90–120 days of zero engagement following a number of winback emails, take away or suppress these contacts. This ensures a wholesome e-mail listing and correct open charges.
Success story:
Dukier reveals what occurs when e-mail turns into an actual retention channel, not simply “the place we ship promos.” Of their case examine, income attributed to Omnisend grew from €82,857 in 2022 to €518,860 in 2025 — a 525% improve. Use the re-engagement examples on this information as a place to begin, then construct consistency with lifecycle automations (welcome → abandon → post-purchase → win-back) so your outcomes compound over time.
Milestone-based re-engagement emails
31. Oakley
Topic line: How Does A Birthday Shock Sound?
Why we like this instance:
This e-mail advertising instance makes use of birthdays as a pure re-engagement set off and provides a birthday reward that feels earned. This strategy works as a result of it offers worth earlier than asking for something.
Subscribers present their birthdate in trade for a “b-day deal with,” creating an information assortment alternative that strengthens future personalization. Birthday emails obtain greater engagement than generic win-backs as a result of they really feel personally timed.
“We miss you” e-mail examples
32. Kate Backdrop
Topic line: We’ve Missed You for BFCM — One Ultimate Reminder Earlier than It’s Gone
Open charge: 51.60%
Why we like this instance:
Kate Backdrop’s government sends a private last-chance e-mail that feels genuine slightly than automated. This e-mail advertising instance then creates urgency: “Tonight at midnight, our 25% off sitewide deal disappears.”
Three checkmarks define precisely what’s going to change (25% off, stacking means, and pricing till subsequent yr), making the deadline tangible.
The 51.60% open charge signifies that sincere, time-bound remaining provides outperform obscure messaging in price-sensitive segments.
33. Popeyes
Topic line: You Ghosted Us… However We Nonetheless Made You Dinner 🍗👻
Why we like this instance:
This e-mail advertising instance makes use of humor to deal with inactivity with out imposing guilt. “You Ghosted Us” acknowledges the conduct playfully. The social proof imagery (individuals having fun with the meals collectively) triggers FOMO extra successfully than product photographs or reductions.
For meals and beverage manufacturers, urge for food attraction and social context drive re-engagement higher than promotional provides.
Final-chance emails earlier than removing
34. Belgian Boys
Topic line: We miss you 😭
Why we like this instance:
Belgian Boys acknowledges the actual purpose individuals disengage: inbox overwhelm, not model rejection. By naming the precise downside (“Inboxes get flooded. Emails get misplaced”), it doesn’t assume that silence means dissatisfaction.
The reverse psychology of constructing it simple to unsubscribe paradoxically will increase re-engagement as a result of subscribers really feel extra in management. When individuals don’t really feel trapped, they’re extra probably to decide on to remain.
Publication e-mail examples
Publication emails maintain your model seen between purchases with out always pushing gross sales. They construct a relationship along with your viewers, making promotional emails more practical while you do ship them.
The bottom line is following the 80/20 rule:
- 80% useful content material (training, leisure, inspiration)
- 20% promotional content material
Ecommerce publication examples
35. Marsh Hen Mill
Topic line: Have You Tried Horchata for the Holidays?
Why we like this instance:
Marsh Hen Mill positions a recipe as vacation content material slightly than product promotion. This e-mail advertising instance leads with cultural storytelling about horchata’s historical past earlier than introducing its Carolina Gold Rice Middlins as an ingredient.
The step-by-step recipe with actual measurements makes the content material instantly usable. The ingredient listing naturally showcases the product with out onerous promoting.
36. Koala Eco
Topic line: The Sunday Reset
Why we like this instance:
Koala Eco creates a recurring content material collection that subscribers can anticipate. This e-mail advertising instance highlights peppermint’s properties, linking product components to life-style advantages past its perform.
The “Discover Our Merchandise” part seems naturally after academic content material. This construction works as a result of it delivers worth first. Subscribers who skip the product part nonetheless obtain useful content material, which helps keep goodwill for future emails.
Content material-focused publication examples
37. AWAY
Topic line: You’re our favourite journey +1
Why we like this instance:
AWAY’s vacation publication leads with gratitude slightly than promotion. The non-public tone conveys founder authenticity, and the sale announcement comes after the emotional setup, making it really feel like a thank-you slightly than a push.
Moreover, the profit callouts on the backside of the e-mail reinforce worth past the low cost.
38. Peloton
Topic line: Shift Into Energy: the official Peloton Energy+ publication
Why we like this instance:
Peloton’s publication is inspiring and sensible. The headline “Stronger begins right here” motivates readers, whereas action-focused pictures reinforces outcomes. The darkish, premium design matches the model’s severe tone.
By mixing group updates with professional recommendation, this is without doubt one of the finest e-mail advertising examples for constructing long-term engagement.
Hybrid promotional + academic newsletters
39. Air
Topic line: November Launch Notes: Visible Search, Model Upgrades & Smarter Sorting
Why we like this instance:
This e-mail advertising instance positions product updates as useful content material slightly than company bulletins. Every function will get a proof and profit.
The “Coming quickly” part builds future engagement by previewing generative fill, multi-image share hyperlinks, and video clipping. For B2B SaaS, launch notice newsletters drive function adoption.
Use the Product Picker function on Omnisend to simply insert weblog posts or product suggestions into publication design layouts.
Browse pre-built publication templates to hurry up creation, or examine profitable publication examples to establish patterns which may resonate along with your viewers.
Likewise, section your publication viewers by engagement degree. New subscribers get extra academic content material, whereas loyal clients get early entry or insider updates.
Seasonal and vacation e-mail advertising examples
Seasonal emails capitalize on peak shopping for moments when buy intent is already excessive. The problem, nevertheless, is standing out in crowded inboxes during times when rivals flood subscribers with related messages.
For seasonal emails, timing issues considerably. Ship vacation emails early sufficient that customers can plan purchases, however not so early that the message feels irrelevant. As an illustration, Black Friday emails carry out finest when despatched three to 5 days prior.
As for particular events, you possibly can arrange a birthday set off that allows you to robotically ship a personalised e-mail on a subscriber’s birthday. Acquire birthdates by way of signup types, then use automation to set off the e-mail on the day or simply earlier than, paired with a suggestion and a CTA.
Black Friday/Cyber Monday e-mail examples
40. Bubble
Topic line: OUR BIGGEST SALE
Why we like this instance:
Bubble leads with “Our Finest Sale of the Yr” slightly than percentage-based messaging, which creates larger perceived worth than s50% off.”
Robotically making use of the low cost removes checkout friction — subscribers don’t want to recollect codes or fear about utilizing them accurately.
By acknowledging the off-calendar timing with “We all know it’s Monday, however we don’t care,” this e-mail advertising instance demonstrates self-awareness of synthetic gross sales timing and, consequently, builds belief.
Christmas and New Yr e-mail examples
41. Phlur
Topic line: Restricted Version Collectible Ornaments Are Right here
Why we like this instance:
Phlur solves the reward presentation downside by making the packaging the reward — no wrapping wanted. It’s an aesthetic collectible that encourages repeat purchases all through the years, not only one season.
Shortage messaging works on this e-mail advertising instance as a result of ornaments have precise manufacturing limits tied to seasonal manufacturing. This makes the “restricted version” tag credible slightly than manufactured.
42. SAYSO
Topic line: DRY JAN DAY 1 CHECK IN
Why we like this instance:
SAYSO instances the e-mail to “Day 1” when Dry January motivation peaks and subscribers are actively in search of options. The one-minute prep message removes the barrier that stops individuals from making an attempt new drinks.
The e-mail options buyer testimonials that deal with particular considerations for newly sober people and style high quality for skeptics.
Quite than undermining the health-focused positioning, the 48-hour low cost window on this e-mail advertising instance creates urgency with out working towards conduct change.
Worldwide Ladies’s Day e-mail examples
43. File
Topic line: Blissful Worldwide Ladies’s Day! ♀
Why we like this instance:
File is a robust instance of an IWD e-mail that validates id earlier than introducing the supply. This prevents the message from feeling exploitative. The various imagery creates an genuine illustration slightly than tokenistic inclusion.
By positioning the promotion after the values message, File frames the low cost as appreciation slightly than manipulation.
Profit callouts on the backside of this e-mail advertising instance align with values usually related to the model’s audience. This offers extra causes to buy, other than the low cost.
Different vacation e-mail examples (Mom’s Day, and many others.)
44. Duluth Buying and selling
Topic line: 25% OFF Every thing Begins…
Why we like this instance:
This Father’s Day marketing campaign stands out with its genuine imagery: a dad within the model’s garments spending time together with his little one. The copy acknowledges totally different sorts of dads, exhibiting an understanding of the viewers past primary demographics.
Clear navigation choices make purchasing simple through the sale. General, it’s a considerate and sensible instance of e-mail advertising.
B2B e-mail advertising examples
B2B e-mail advertising differs basically from B2C approaches. Buy selections contain a number of stakeholders, extra prolonged consideration intervals, and better worth factors.
Your emails want to teach and construct belief over time slightly than push fast conversions.
In B2B contexts, plain-text emails usually outperform designed templates as a result of they really feel extra private slightly than company. A message from an actual particular person generates extra belief than a branded advertising blast.
B2B e-mail advertising examples
45. Garmin
Topic line: New: inReach Messenger Plus
Why we like this instance:
Garmin targets industrial and fieldwork groups with exact problem-solving framing. This e-mail advertising instance reveals two employees in onerous hats at a wind farm within the hero picture, instantly establishing the skilled context.
The copy focuses on the core profit: maintaining groups related in areas with out cell service. This addresses a particular ache level for industries like vitality, development, and utilities, the place connectivity gaps result in security and coordination points.
46. Smartpress
Topic line: New On line casino-Grade Enjoying Playing cards: Up the Ante
Why we like this instance:
Smartpress sells printing companies by showcasing a particular product use case. Quite than a generic “we print playing cards” messaging, it highlights casino-grade high quality with tangible functions: branding gadgets, occasion giveaways, and promotional instruments.
Product specs (casino-grade, poker-sized, customized backs and packaging) set up high quality requirements that justify enterprise spending. Furthermore, it hyperlinks to an academic article, offering deeper context with out cluttering the e-mail.
B2B nurture sequence examples
47. Reforge
Topic line: Introducing Reforge Launch
Why we like this instance:
Reforge pronounces a brand new product by positioning it inside an present product suite to assist present clients perceive its match.
This e-mail advertising instance opens with an issue assertion concerning the frustrations of managing AI merchandise. It then presents 4 worth propositions in a neat bulleted listing.
The “From Perception to Launch” part outlines the product journey and reveals how Launch completes the workflow.
48. Goody
Topic line: You’re invited: SWAG
Why we like this instance:
Goody promotes a webinar by main with the attendee profit slightly than firm credentials. Three particular takeaways are highlighted: branding strategies information, on-trend must-have swag, and ordering suggestions.
These concrete deliverables justify the time funding higher than obscure “study finest practices” language.
To nurture B2B leads, you want endurance and progressive worth supply.
Construct nurture workflows that transfer contacts from preliminary curiosity to certified lead primarily based on how they have interaction along with your model. Actions embrace opening a number of emails, clicking particular hyperlinks, or visiting key web site pages.
E-mail advertising finest practices from these examples
These e-mail advertising examples throughout differing kinds and industries present that e-mail advertising finest practices work as a result of they align with how individuals really have interaction with emails.
1. Lead with worth, not your emblem: The strongest e-mail advertising examples (Marsh Hen Mill’s recipe, Koala Eco’s botanical content material) ship helpful info earlier than pitching any product. Subscribers who get worth even once they don’t purchase keep engaged for future promotions.
2. Section by conduct, not simply demographics: Browse abandonment requires totally different messaging than cart abandonment. Welcome emails for first-time subscribers differ from re-engagement emails or inactive ones. Omnisend’s segmentation helps you to set off emails primarily based on particular actions slightly than simply broad classes.
3. Automate high-intent moments: Welcome emails, deserted carts, and post-purchase sequences ship 4 to 16 instances extra ROI than commonplace campaigns as a result of they attain people who find themselves already .
4. Use urgency truthfully: With a 38.96% open charge, Rachel Riley’s sale extension labored as a result of the timing felt real. Phlur’s decoration shortage succeeded as a result of manufacturing limits are relative. If it feels manufactured, the urgency can practice subscribers to disregard deadlines.
5. Match e-mail sort to buyer journey stage: New subscribers want training (welcome collection). Cart abandoners want reassurance (not fast reductions). Repeat clients reply to exclusivity (early entry, VIP perks). Utilizing the identical strategy for all levels wastes alternative.
6. Shield your sender fame: Re-engagement emails and sundown insurance policies aren’t simply listing hygiene — they instantly impression e-mail deliverability. E-mail suppliers penalize senders who constantly attain unengaged addresses, pushing future emails to spam even for lively subscribers.
7. Steadiness promotional and value-driven content material: AWAY’s gratitude-first vacation e-mail and Air’s academic launch notes present that not each message wants a tough promote. The 80/20 rule (80% worth, 20% promotion) maintains engagement between gross sales pushes.
8. Personalize past first names: Product suggestions primarily based on searching historical past (Chewy’s instance), timing emails to behavioral triggers (SAYSO’s Day 1 Dry January), and segmenting by buy frequency all outperform generic “Hello [Name]” personalization.
Finally, the hole between good and nice mail advertising examples usually comes right down to robust execution of the fundamentals slightly than inventive concepts.
Conclusion
You’ve seen 45+ e-mail advertising examples spanning welcome sequences, cart restoration, product launches, and seasonal campaigns.
Every demonstrates particular ways that drive conversions — from computerized low cost utility to sincere urgency and behavior-based segmentation.
To succeed, you will need to lead with worth earlier than promotion, automate high-intent moments, section by conduct, and take away friction from each motion. When used constantly, these structural selections ship higher outcomes over time.
Omnisend makes it simpler to implement these methods, even with out technical experience. Pre-built workflow templates robotically deal with welcome collection, cart abandonment, and post-purchase sequences.
The drag-and-drop builder helps create skilled emails in minutes. Furthermore, segmentation instruments goal the best individuals on the proper moments.
To go from good to nice e-mail advertising, you want constant execution. These B2C e-mail advertising examples work as a result of manufacturers applied them systematically.
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FAQs
The 4 major kinds of e-mail advertising are transactional, informational, promotional, and publication emails. Every of those 4 kinds of e-mail advertising serves a goal, working to amass, have interaction, and retain clients.
Construct your e-mail listing by way of signup types, section subscribers primarily based on conduct, create focused campaigns and automations, check topic traces and content material, and analyze metrics to refine your technique.
For B2C ecommerce, Tuesday by way of Thursday between 10 a.m. and a couple of p.m. usually performs nicely. B2B emails see higher engagement within the early morning (7 a.m. to 9 a.m.). That stated, check totally different instances along with your viewers slightly than counting on business averages.
Most ecommerce manufacturers ship 4 to eight promotional emails monthly, together with automated workflows. B2B firms usually ship two to 4 month-to-month newsletters. Monitor unsubscribe charges and engagement to find out your viewers’s tolerance threshold.
Based on Omnisend knowledge, welcome emails obtain a 3.79% open charge, order affirmation emails 3.99%, and deserted cart emails 5.75%. These are good benchmarks you possibly can try for. These automated emails constantly outperform commonplace campaigns.
Select an e-mail platform, resembling Omnisend, that integrates along with your retailer. Add signup types to construct your listing. Create a welcome e-mail automation and arrange deserted cart restoration. As soon as these foundational automations are working, add promotional campaigns and increase to extra workflows.
