Each time I hit a inventive wall, nothing will get me again on observe like a superb copy. You recognize — these copywriting examples that make you pause, scroll again, even smile or take motion.
I need you to learn them, too, and choose up sensible writing concepts to buff up your copy.
Brew a cup of tea and put together for the roundup with 27 stable picks, from web sites and adverts to product pages and social posts.
Some are loud, some are refined, however all of them do one factor proper: they work.
Desk of Contents
Examples of Advertising and marketing Copy
- Mejuri
- Playing cards In opposition to Humanity
- Who Provides a Crap
- Major
1. Mejuri
Why I prefer it: Mejuri’s copy makes on a regular basis jewellery really feel like an act of self-expression, not a luxurious splurge. Strains like “Everybody needs these, so make them yours” create urgency with out stress.
After which there’s “Get misplaced and really feel discovered” from the Discovered Objects assortment, which turns equipment into tiny tales. It’s poetic, however nonetheless shoppable.
What I like most is their tone of voice: calm, assured, and reserved, at all times chatting with ladies as decision-makers, not as recipients of items. Phrases like “rework positive jewellery into on a regular basis moments” present how the model positions its items as instruments for self-worth, not simply fashion.
The copy doesn’t simply describe jewellery, it frames it as a ritual. The approach to life.
2. Playing cards In opposition to Humanity
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Why I prefer it: Playing cards In opposition to Humanity calls itself “the get together recreation for horrible individuals,” and the writing on the playing cards is hilariously inappropriate. Their copy is abrasive and a bit offensive — precisely what suits their model and viewers.
The model voice is daring and unapologetic, and that’s the purpose: They’re not attempting to please everybody, simply the precise individuals. One look at their FAQ and also you’ll get my level:
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Right here‘s a sneak peek at some solutions to those questions. You’ll see they make enjoyable of each themselves and the reader, which is precisely what the cardboard recreation is about.
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3. Who Provides A Crap
Why I prefer it: Who Provides A Crap turns one thing as boring as bathroom paper right into a enjoyable, mission-driven story. The model leans laborious into bathroom humor however by no means loses sight of its goal — donating 50% of income to construct bogs around the globe. Their copy is cheeky, intelligent, and filled with coronary heart.
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I particularly admire their dedication to saving timber as “doing good with out compromises” and going for eco-friendly, recycled supplies.
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Then they clarify advanced international sanitation points utilizing easy, humorous traces like: “Simply because it’s eco, doesn’t imply it’s crap.”
I’m in love with product descriptions like:
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This copy is memorable and truly makes you be ok with shopping for (and utilizing) bathroom paper — and even displaying off on Instagram, X, or TikTok.
I can also’t get sufficient of the insanely cool design they use to again up all these daring statements. It’s a bit foolish, however completely genius.
4. Major
Why I prefer it: Major’s copy is evident, empowering, and extremely heat — like getting a pep speak from a fellow father or mother who will get it.
As a substitute of loud slogans or gimmicks, their phrases mirror their precise product: easy, inclusive, and made for each child. The tone is sincere, variety, and mission-driven with out sounding company or preachy.
As an illustration:
It’s quick, however highly effective. This one line communicates their values of inclusivity, simplicity, and gender-neutral design. It doesn’t attempt too laborious, it simply feels proper.
In a single breath, they clarify what they promote (fundamentals) and what they stand for (freedom of expression, no stereotypes).
“High quality promise” assertion highlights actual, parent-relevant advantages. It focuses on sturdiness, consolation, and ease.
“Inclusivity” assertion does so much with a bit. It alerts fashionable values with out over-explaining, and backs up their visible merch — you gained’t discover gendered sections on the positioning, simply garments for youngsters.
Examples of Gross sales Net Copywriting
- Basecamp
- Honey Copy
- Demise to Inventory
5. Basecamp
Why I prefer it: 43% of readers skim the content material — that’s why daring headers and bite-sized traces matter. Basecamp will get it.
Actually, their touchdown web page takes some fairly daring swings. They actually cross out all the favored challenge administration instruments — Asana, Slack, Notion — and encompass them with individuals panicking and asking all types of stressed-out questions.
I’m simply that blonde lady screaming at Notion, “I don’t know the place to place that!”
And this line: “Wrestling with initiatives? It doesn’t should be this tough.” It simply strikes a chord.
“Famously no-nonsense” isn’t there simply to sound cool, both. It’s a promise.
One other enormous bonus is the FAQ that truly sells. It comes with 25+ purchaser objections answered with mini-mic drops. You see those self same daring strikes in how they deal with their FAQs:
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I take pleasure in how their copywriters tied again each line of copy to the core thought: much less chaos, extra management. From consumer administration to real-time messaging, every part is wrapped in a single message — Basecamp brings calm to the storm.
6. Honey Copy (by Cole Schafer)
Why I prefer it: Honey Copy doesn’t simply write copy, they romance it. Brief, emotional traces. Plenty of temper. You scroll, and all of a sudden you’re bought on copywriting with out realizing it.
Give it a go. Learn. You feeling that, too? Like I’m about to hit the Contact button.
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I’m significantly intrigued by the backstory and the About web page. It begins with Cole Schafer being flown to Belarus by a shady angel investor and concludes with him promoting every part from $150 cookies to psilocybin chocolate and authorities contracts he “can’t speak about” by highly effective copy.
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Even the method web page, which often bores individuals to tears, reads like a horny novella. The kickoff name? That’s “The Rendezvous.”
The writing interval? That’s “The Silence,” the place the muse whispers solely to the disciplined.
Revisions? They’ll flip them round in 48 hours until they’re “hit with hangovers, holidays, or seasonal melancholy.” I don’t like this conclusion, by the way in which, however it has to do the work.
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7. Demise to Inventory
Why I prefer it: Demise to Inventory’s copy punches laborious and clean. You’re not “shopping belongings,” you’re getting into a visible universe. It’s inventory for individuals who hate inventory. If , — and in case you don’t, you’re not their buyer.
What makes it irresistible, in my view? They promote with swagger: “All visuals and creators are unique to our platform.” You need in? Declare your membership.
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See how grotesque they go in regards to the package deal choices while you discover the right visible.
“No dedication points; let’s get married.”
That line alone sells higher than most full-page product descriptions.
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Each scroll feels intentional, each line has tooth. And after they say, “Developments aren’t patterns, they’re leverage,” you imagine it. DTS doesn’t attempt to persuade you. They simply hand you the keys and dare you to catch up.
Examples of Gross sales Product Copywriting
- Going.com
- BeeLove
- Blume
- Otherland
- Magic Spoon
- Databox
- Wynter
8. Going.com
The workforce at Going positions itself as journey trade insiders, providing helpful professional suggestions and down-to-earth lingo.
Why I prefer it: Their product copy is especially sturdy as a result of it delivers the worth immediately — low-cost flights, no looking. The promise is evident, emotional, and backed by actual numbers like saving $550, which makes it immediately compelling.
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It additionally builds belief with informal, assured language like “flights that don’t really feel ‘low-cost’” and “we gained’t ship it if it’s not wonderful.”
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Additionally, because of their “Meet us” part, members really feel like they’re getting data from seasoned consultants. I like this small however helpful addition that builds a reference to web site guests and improves the corporate’s credibility.
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9. BeeLove
Why I prefer it: Not all copywriting needs to be catchy or tongue-in-cheek to be memorable or good. However BeeLove does each with succinct, highly effective phrases that search to encourage.
The product descriptions really feel heat, intentional, and customer-centered. As an illustration, verify this one:
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It’s not about promoting cleaning soap, it’s about sustaining consolation, routine, and a little bit of self-care even while you’re not dwelling.
The product particulars are crystal clear with out sounding scientific. As a substitute of dumping a bullet checklist, the copy gently flows by what’s included, all whereas utilizing verbs like “restore,” “refresh,” “soften,” and “restore” — every tied to an actual, tangible profit.
10. Blume
Why I prefer it: Blume’s homepage copies are clear, assured, and straight to the purpose. “We make going all pure second nature” is a memorable and promising slogan.
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What I additionally love is how they again all of it up. The location reveals badges for vegan, local weather impartial, women-owned, and plastic impartial — it’s all laid out.
Plus, there’s a quote from a dermatologist explaining why the merchandise work. It’s not overdone, it simply seems like: right here’s what we stand for, take it or depart it. That sort of “quiet confidence” is what makes me listen.
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The product pages even have catchy copy. As an illustration:
“This soothing mix of important oils is a pure treatment for cramps, temper swings, cravings, and bloating.”
I additionally like how the step-by-step course of is described in a brief, punchy method. It makes it really feel tremendous simple to use — fast, not time-consuming in any respect, that means I’m bought.
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11. Otherland
Why I prefer it: Otherland’s copy immediately units a temper. Proper from the “beachside getaway, with out the airfare” line, I’m pulled into this vibe that feels far more like a way of life than only a candle model.
The scents are described like reminiscences — Cape Cod chips, briny hats, summer season dew. It transports you someplace, and the copy does that while not having huge, flowery paragraphs.
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The tone feels cool, assured, and simply self-aware sufficient — like the road “(Reasonably) candle-obsessed, welcome.” It made me smile as a result of it seems like how I speak to my buddies.
Even the scent descriptions are tight and visible — “Champagne. Saffron. Leather-based.”
They usually again all that up with clear values. The copy casually drops in that the candles are clear, cruelty-free, and freed from parabens, sulfates, and dyes.
Moreover cool product descriptions, the CTA for the About Us web page can be fairly catchy.
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It reveals ardour and momentum. It ties again to candles whereas making the model really feel alive and unstoppable.
12. Magic Spoon
Why I prefer it: It nails the emotional hook and the worth prop in a single line: “Childhood classics. Grown-up substances.”
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It’s nostalgic with out being tacky, immediately making you crave cereal, however be ok with it. The format flows like a buying assistant: choose your flavors, construct your bundle, get monetary savings, get perks.
It additionally builds belief with out attempting too laborious. You get quick, punchy well being claims (“12g protein,” “0-2g sugar”) proper subsequent to playful copy, “Crispy. Puffy. Crunchy.”
The cherry on high for me is actual critiques and professional shoutouts from Forbes and nutritionists.
13. Databox
Why I prefer it: The headline says precisely what I want to listen to: “A straightforward-to-use analytics platform for rising companies.” No jargon, only a promise that feels doable.
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The “Earlier than vs. After” part might be the very best a part of it.
Earlier than Databox? Scattered information, intestine choices, handbook chaos. After Databox? Readability, confidence, pace.
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Each part flows like a narrative — right here’s the issue, right here’s the answer, and right here’s what you’ll acquire. Plus, the examples aren’t summary. They present precisely how metrics grow to be targets, how dashboards connect with experiences, and the way benchmarks drive choices.
Even the belief alerts are dealt with neatly. They don’t scream “BUY NOW,” they quietly drop in names like eBay and PwC, and G2 badges that again up the standard. It offers me the sensation that I can belief that vendor.
14. Wynter
Why I prefer it: How targeted it’s. “Responses out of your precise ICP in underneath 48 hours” is all I wanted to listen to.
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The fluff-free copy tells me what I can do: check messaging, run model monitoring, determine what my market really needs. Then, it’s strengthened by their buyer outcomes, like Appcues acquired a 73% enhance in signups, Cognism improved demo conversions by 40%.
I’m not studying obscure guarantees — I’m seeing proof.
Examples of Gross sales Model Copywriting
- Trello
- Slack
- Zoom
- Canva
- Patagonia
- Gong
- Reformation
15. Trello
Why I prefer it: How briskly it will get to the purpose. “Escape the muddle and chaos — unleash your productiveness” hits an actual ache. The copy retains every part simple to scan and act on. It reads like a software made for individuals who don’t have time to suppose twice. That’s why it really works.
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Then it instantly reveals how: Inbox, Boards, Planner. Every part has a brief, clear clarification — what it does and why it issues.
“Drag, drop, get it finished” is apparent language, however efficient. Turning emails or Slack messages into duties sounds boring, however Trello makes it sound helpful — “E mail magic” and “message app sorcery” are tremendous catchy.
16. Slack
Why I prefer it: It nails the model voice and goal in a single line: “Share it. Talk about it. Get it finished. Aspect-by-side with AI brokers.” It’s a mission assertion that sells.
It tells precisely what Slack is for, with out explaining the interface or options proper from the beginning.
“Search your total firm historical past,” “flip messages into duties,” “get day by day recaps” — it’s all outcome-driven. That is what I need to hear as a potential buyer.
Even stats are used nicely: 97 minutes saved weekly with Slack AI. That’s a outcome I can really feel and need.
It additionally makes use of tone to make advanced tech really feel usable. “There’s an AI agent for everybody in Slack” makes automation sound private, not company.
I’d summarize that Slack demonstrates its understanding of the tempo of recent work throughout all copy and positions itself because the place the place work will get finished.
17. Zoom
Why I prefer it: The copy frames Zoom as a accomplice, serving to you join with individuals. It’s constant and retains reinforcing Zoom’s function in each connection and productiveness, which makes the model really feel greater than simply video calls. That’s sturdy positioning proper from the beginning.
18. Canva
Why I prefer it: You recognize, I by no means purchase instruments the place the copy doesn’t perceive my ache level or speaks a obscure language. However few tech corporations get this. Canva’s copy makes pro-level design really feel accessible and quick. “Design like a professional” faucets proper into what customers need: to look skilled while not having skilled expertise.
Strains like “Create, share, and develop — multi function place” and “Unlock extra time in your day” push clear advantages, whereas product names like Magic Eraser and Magic Write convey readability and character.
Even with 20+ AI instruments, the copy avoids tech converse. As a substitute of explaining the backend, it simply says what occurs: “Describe the change you need, and watch your picture adapt.” I like this magic promise.
19. Patagonia
I’m all about climbing, exploring nature, and shopping for all the nice issues for being energetic outside. So I couldn’t resist and examine copies of various outside manufacturers. Patagonia undoubtedly deserves a podium.
Why I prefer it: Strains like “First you need to get there” or “Earth is now our solely shareholder” are so highly effective. Feels like a mission. And that’s the purpose. Patagonia doesn’t lead with product advantages; it leads with values and sparks your creativeness.
Their copy persistently connects what they promote to what they stand for: local weather motion, accountable consumption, and neighborhood resilience.
“Constructed for the long term” isn’t nearly gear sturdiness — it’s a few mindset. The whole lot reinforces the identical core message: use much less, last more, struggle for the planet. That’s model copy with integrity.
20. Gong
Why I prefer it: Right here’s a bit controversy. I stated I didn’t like obscure descriptions, however I’m bringing Gong’s copy as a superb instance with the headline — “The #1 AI platform for income groups.”
Why so? You don’t land on Gong’s web site out of the blue, so this line speaks to your search intent. You don’t have to sound crisp or daring on a regular basis. You’ve acquired to know your viewers and know what they need to hear.
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The subhead doubles down: “Drive income outcomes with purpose-built AI brokers working that will help you promote and win.”
Each phrase hits: “drive” — motion; “income outcomes” — outcomes; “whilst you promote” — zero friction. It speaks on to busy gross sales leaders who need productiveness with out having to babysit software program. Then, they converse to their purchaser personas.
In the end, every part right here is designed to say: We get your world. We’ve constructed for it. Let’s go. That’s what makes Gong’s model copy tight, credible, and revenue-obsessed, however with out a lot going into element.
21. Reformation
Why I prefer it: Reformation’s copy is fearless and unmistakably them. Strains like “Being bare is the #1 most sustainable possibility. We’re #2.” hit laborious and follow you. Intelligent, daring, and instantly tells you this isn’t your common vogue model.
Naturally, I saved scrolling to see if they might again it up. I used to be pleasantly shocked that the model has constructed an entire life-style round its language. Phrases like “Romance Your self” and “What a view → You in these” are cheeky however elegant, making each product really feel like a part of a narrative you really need to be in.
Even sustainability content material is enjoyable. They actually turned fiber grading into entertaining copy and nonetheless get you to care about uncooked materials influence:
Examples of Gross sales Social Media Copywriting
22. Semrush
Why I prefer it: Semrush nails social media copy as a result of it seems like a savvy, humorous marketer you’d really need to speak to. Posts are quick, intelligent, and painfully relatable. That sort of voice cuts by the feed immediately.
They’re additionally nice at driving tendencies with out dropping their tone. The “Which advertising Labubu doll are you at the moment?” put up is an ideal 2025 instance that plugs into web tradition however stays related to its area of interest.
And that is one in all my favourite social media copies:
This type of “anti-copy” works as a result of the punchline is the silence, they usually belief their viewers to get it. That stability of sarcasm, heat, and cultural consciousness is what makes their social feed really feel alive and tremendous shareable.
23. HubSpot
Why I prefer it: HubSpot’s social media copy rides the identical pattern. Or ought to I say, they invented that copywriting fashion for boring B2B?
HubSpot social media copywriters know precisely the place to hit. Take this one:
After which there’s this gem:
It’s intelligent, well timed, and makes you grin as a result of it’s simply so true. HubSpot’s voice works as a result of it’s not promoting — it’s nodding together with you. That sort of “yep, been there” power turns informal scrollers into actual followers.
However what actually units HubSpot aside? They put up critical stuff with lightness.
They repeatedly put up about search engine optimization, inbound technique, information, social media, and gross sales methods — and it’s by no means dry. The hooks are sturdy, the guidelines are legit, and the codecs (carousels, fast explainers, bite-sized movies) make the content material tremendous digestible.
Examples of Gross sales Advert Copywriting
24. Comfortable Socks
Why I prefer it: This Comfortable Socks copy is concise but efficient. “Uncover New Types” feels extra inviting than “Store now.” It guarantees one thing new, and I like that.
The fast checklist of sock sorts — costume, informal, athletic, & cozy — makes it simple for anybody to search out themselves within the provide.
The second line, “Get pleasure from unmatched consolation & high quality with each step,” sells each the sensation and the operate. “Each step” is a pleasant last contact as a result of it ties the profit to on a regular basis use with out overexplaining.
25. Monday
Why I prefer it: This Monday.com advert copy leads with emotion, not simply options. “The Most Lovable Work Platform” is an sudden phrase within the B2B world. It makes me pause and suppose, “Wait, lovable?”
It’s a intelligent technique to stand out in a sea of boring productiveness speak. And “Made for work, Designed to Love” seems like an ideal mix of sensible and feel-good.
Then they comply with it up with “Beloved by 245K+ clients” — fast, stable social proof that provides credibility with out dragging it out. The tone is assured, clear, and completely human. I guess it really works for lead technology.
Examples of Gross sales Web page Copywriting
26. Foundr+
Why I prefer it: This gross sales web page is laser-focused on outcomes. Each part is constructed round actual, measurable outcomes — gross sales, followers, development. It’s “$1M in gross sales,” “bought a $250K truck,” or “121K followers.” That sort of specificity builds instantaneous belief and retains me hooked.
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Nonetheless, I don’t just like the hook “for Simply $1.” I’ve no belief in low-cost merchandise. Exploring additional down, I got here to the conclusion I used to be proper. The value isn’t $1, however it’s trial entry. Then, you’d pay $99/month.
On one aspect, it removes the most important friction level — worth. However I don’t advocate hiding the actual worth like that. It’s a turn-off for me, however possibly a pleasant catch for another person.
However the pupil tales make all of it plausible. They’re not overly polished or obscure — they’re uncooked, numbers-based, and niche-diverse.
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27. 10x Emails (by CopyHackers)
Why I prefer it: From the primary line, it reframes e mail writing as a income ability, not only a inventive activity. I gained’t be studying to put in writing emails; I’ll be studying to generate profits on demand. Irresistible.
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The storytelling is sharp. The “Montreal cafe” anecdote isn’t simply fluff — it delivers a $10K end in 60 seconds. It’s memorable, particular, and aspirational. And it contrasts completely with the standard “lengthy recreation” of selling.
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It additionally does a wonderful job of de-risking the purchase. You get a seven-day assure, a month-to-month cost plan, and sensible bonuses like templates, quick movies, and a certification badge.
Take This With You
Nice copy doesn’t simply promote — it makes individuals really feel one thing, bear in mind your model, and possibly even snicker out loud. These 27 copywriting examples present that whether or not you’re writing for lavatory paper or tech instruments, the precise phrases can flip browsers into patrons.
So subsequent time you’re caught watching a clean web page, revisit these manufacturers. Steal their construction. Analyze their tone. Be taught from what really works — after which make it your individual.
Editor’s be aware: This put up was initially revealed in January 2019 and has been up to date for comprehensiveness.
