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Black Friday, Cyber Monday, the collective Cyber Weekend, and the remainder of the worldwide “procuring season” is simply across the nook once more.
And as our annual SaaS and software program benchmarking knowledge report has proven throughout the previous few years, the procuring spike doesn’t simply apply to bodily items like clothes, jewellery, toys, or electronics.
Finish-of-year price range spending definitely contributes to this impact too.
Is your SaaS or software program enterprise able to reap the benefits of the B2B and B2C spending sprees?
FastSpring is a service provider of file for over 3500 corporations that use our platform day by day. By analyzing years’ value of mixture gross sales knowledge, we now have useful insights to share about This fall gross sales spikes for software program and SaaS companies.
Beneath, we share this 12 months’s insights into:
FastSpring is a service provider of file that may aid you simply develop your small business internationally. We offer an all-in-one cost platform for SaaS, software program, online game, and different digital product companies, together with VAT and gross sales tax administration, cost localization, and award-winning shopper help. Arrange a demo or strive it out for your self.
Our Knowledge Sources and Evaluation Methodology
The place the Knowledge Are From
FastSpring helps corporations promote digital merchandise in over 200 international locations, however to assist us maintain this examine constant and repeatable, we’ve pulled gross sales knowledge from eight international locations all over the world.
Every year, we embrace the U.S., Canada, Germany, Nice Britain, India, Brazil, Australia, and China.
This knowledge are particular to the place the gross sales happened, not the place the businesses are situated.
To indicate a glimpse into one particular nation that’s additionally a big, often-targeted SaaS and software program market, we additionally present the identical traits for simply the US.
When the Knowledge Are From
To focus on helpful pattern knowledge whereas avoiding any main outliers skewing the info, we use aggregated knowledge for probably the most present 5 calendar years. The info under characterize gross sales throughout 2020-2024.
We additionally use a seasonal index to point out quarterly or month-to-month gross sales towards a 12 months’s month-to-month or quarterly common (learn extra about that within the How part under).
What We Measured
FastSpring helps the gross sales of an unlimited array of digital merchandise, together with SaaS, software program, video video games, cell apps, AI, and eLearning.
To slender this report back to a particular sort of business, we’ve excluded all the things however software program and SaaS.
We additionally used U.S. {dollars} because the forex for all figures to make comparability straightforward and clear.
How We Measured It
To ascertain a baseline, we calculated month-to-month and quarterly averages for annually.
For a really simplified instance, if 4 quarterly totals have been $200, $200, $100, and $300, the quarterly common for the 12 months could be $200.
Then as soon as we had the interval common for the 12 months, we in contrast every interval’s actuals to that interval common to get a proportion.
So for instance, if Q3 exhibits a proportion of 90%, it means the gross sales complete that quarter was 10% decrease than the 12 months’s quarterly common. If This fall exhibits a proportion of 111%, which means This fall gross sales totals have been 11% increased than the 12 months’s quarterly common.
We then mixed that knowledge throughout 5 years to get the 5 12 months averages and keep away from any outliers inflicting a pointy spike that may have skewed the outcomes an excessive amount of.
US 12 months-Finish Traits for SaaS and Software program Purchases
The next knowledge present the month-to-month and yearly averages for U.S. software program and SaaS gross sales throughout the final 5 years.
5YR Common US SaaS and Software program Gross sales by Month
Within the U.S., the three highest month-to-month spikes of SaaS and software program gross sales are in March (104%), December (105%), and as anticipated, November (112%).
5YR Common US SaaS and Software program Gross sales by Quarter
Equally, This fall is the highest-performing quarter for software program and SaaS gross sales at 106%, with Q1 at 99%, Q2 at 97%, and Q3 at 98%.
International 12 months-Finish Traits for SaaS and Software program Purchases
International traits present even stronger spikes in November and This fall, because of significantly robust gross sales in China and Germany (extra on that under).
5YR Common International SaaS and Software program Gross sales by Month
Identical to within the U.S., international gross sales of software program and SaaS spiked barely to 104% in March and 105% in December.
However as anticipated, the spike in November was increased than simply within the U.S., at 118% globally.
Whereas Black Friday and Cyber Week have historically been anchored to the Thanksgiving vacation within the U.S., seasonal gross sales surges have caught on worldwide, maybe because of different international locations comparable to Germany observing Black Friday and Cyber Monday (and even a whole Cyber Week), and China observing Singles Day on November 11 (11.11).
5YR Common International SaaS and Software program Gross sales by Quarter
Quarterly gross sales mirror a barely smaller spike over the procuring vacation season when Oct.-Nov.-Dec. are averaged collectively, however the spike remains to be important at 8%.
As a result of the quarterly spike isn’t as excessive as the one spike in November, it reinforces that software program and SaaS corporations ought to focus their advertising and gross sales efforts particularly in November to get the perfect return and see probably the most progress.
5YR Common SaaS and Software program Gross sales by Month per Nation
For example the adjustments in numerous international locations (and offer you an thought of which international locations could also be most value focusing on), we’ve additionally damaged out the month-to-month knowledge by nation for the eight international locations we included on this survey.
Right here’s what month-to-month software program and SaaS gross sales fluctuations appear like with 5 years of information for the US (US), Canada (CA), Germany (DE), Nice Britain (GB), India (IN), Brazil (BR), Australia (AU), and China (CN).
We talked about the China and Germany procuring holidays in November above, however China additionally sees spikes in April and June, probably as a result of 418 (April 18) and 618 (June 18) procuring holidays.
No matter different month-to-month spikes all year long, November remains to be the one highest spike for any of the eight international locations we included — starting from 112% within the U.S. and 117% in India on the low finish, to 148% in Germany and 149% in China on the excessive finish.
SaaS and software program corporations can capitalize on this pattern with:
- Electronic mail promotions.
- Customized companion coupon codes (which they can assist you promote).
- Social media campaigns.
- Upsell or bundle gives.
- Localized promotions that might particularly attraction to prospects in every of your focused areas.
- A service provider of file companion for on-line funds that may aid you simply promote your software program or SaaS worldwide.
How FastSpring Can Assist
Software program corporations that already use FastSpring know why we’re a trusted companion within the international funds house. (Take a look at what Avid and Stardock should say in regards to the nice experiences they’ve had with FastSpring, or discover extra FastSpring buyer tales right here.)
However should you’re new to FastSpring (or to the service provider of file mannequin), listed below are a number of the causes our prospects love utilizing FastSpring to promote their software program all over the world.
FastSpring Makes International Funds Straightforward for You and Your Prospects
Funds Localization
Making your product out there for buy in additional international locations is just a part of taking a software program enterprise international.
You additionally should make it very straightforward for customers to make the acquisition, with the least hesitation attainable.
That requires presenting a localized checkout expertise — together with automated conversions to native languages and currencies, providing dozens of the preferred cost strategies (which differ by area), clever cost routing to regional cost gateways (to assist scale back failed funds), and extra.
To help improved cost localization, we work intently with our prospects and cost companions to know which cost strategies are probably the most beneficial in numerous areas and industries throughout the globe.
This has materialized within the launch of UPI in India and Pix in Brazil all through 2025.
By the tip of October 2025, we plan to enhance our Pix capabilities with help for recurring funds on subscription purchases. We’re additionally excited so as to add Toss funds in South Korea, offering further help past Kakao Pay within the area.
Customized Reductions, Affords, and Coupons
If you’re working campaigns for Cyber Weekend or different regional holidays, you’ll want a companion who can help customizable gives and coupons.
This consists of the flexibility to:
- Provide proportion reductions on particular person gadgets.
- Preapply coupons through customized hyperlinks.
- Stack a number of coupons.
FastSpring already helps all of these right this moment, however now, we’re including the flexibility to use reductions on the order stage so as to add much more flexibility on promotional planning. As an alternative of providing reductions on a per-item foundation, now you can apply the low cost to the whole order — which interprets into clearer promotions to your prospects, and in the end, extra accomplished orders. This function is about to launch by the tip of October, with loads of time for Cyber Weekend prep.
Sturdy At-a-Look Reporting
When you’ve launched your Cyber Weekend campaigns, you’ll want to watch their success all through the course of the promotional holidays.
With FastSpring, you get entry to our Welcome Dashboard, which supplies an immediate view of the well being of your small business and campaigns. This dashboard exhibits key metrics comparable to web gross sales, orders, subscriptions, and chargebacks — with out the necessity for additional navigation. That makes it straightforward to know at a look how your campaigns are performing.
If that you must dig deeper, you’ll be able to merely click on into a person dashboard to dig into extra specifics round particular person merchandise, chargeback charges, churn charges, and even income recognition for the longer term.
With the wide range of reviews out there, you gained’t should marvel how your campaigns are performing. As an alternative, you’ll be able to glean clear insights into your marketing campaign’s successes or make tweaks to your campaigns if one thing is trending within the mistaken route.
FastSpring has localized funds, versatile reductions, and visible reporting lined. Be taught extra about FastSpring’s international funds.
FastSpring Calculates, Collects, and Remits International Taxes so You Don’t Have To
FastSpring doesn’t simply facilitate funds — we’re a service provider of file, which implies we grow to be the entity really promoting the digital merchandise.
That additionally implies that we’re those who deal with gross sales taxes and VAT.
FastSpring’s staff of specialists stays present on international tax rules so we are able to calculate, accumulate, and remit these taxes — so that you don’t want to fret about it.
Be taught extra about FastSpring’s international tax administration.
FastSpring Has World-Class Help for You and Your Customers
FastSpring’s award-winning help staff is standing by and able to assist each the businesses that use FastSpring as their service provider of file, and the purchasers who buy software program, SaaS, and different digital merchandise.
For shopper help, prospects can submit an internet request and get personalised help. FastSpring additionally supplies a useful listing of help matters for customers to browse, together with Licenses and Downloads, Checkout and Buying, and extra.
For software program corporations utilizing FastSpring as their MoR, you’ll be able to submit a request from throughout the FastSpring app, or just go to our help web page.
Learn extra about our Stevie® award for Entrance-Line Buyer Service Group, our Globee® award for Buyer Excellence within the “Achievement in Group Buyer Success” class, or submit a vendor or shopper help request.
Associate With FastSpring
For over 20 years, FastSpring has been a trusted cost supplier that may aid you simply develop your small business internationally. As a service provider of file, we offer an all-in-one cost platform that features VAT and gross sales tax administration, cost localization, award-winning shopper help, and extra — making us a wonderful companion for SaaS, software program, video video games, cell apps, AI, eLearning, and different digital items companies.
Arrange a demo or strive it out for your self.
