15 Reminder E mail Templates & The way to Write Your Personal

Studying Time: 12 minutes

Writing a reminder electronic mail (or collection) is one thing you need to solely must do as soon as for every buyer situation. Your electronic mail device applies personalization, comparable to names, plan particulars, and fee data, to contextualize messages.

Get electronic mail reminders proper, and you’ll enhance affirmation charges, win extra gross sales, scale back no-shows, and create higher buyer experiences.

Omnisend’s 2025 Ecommerce Advertising Report exhibits that reminders are efficient, with back-in-stock emails attaining an open fee of 59.19% and a conversion fee of 5.34%. Even suggestions requests, which provide little worth for the client, had 52.91% opens and 4.85% conversions.

This text offers 15 reminder electronic mail templates you should utilize proper now, plus real-world examples to encourage your efforts.

What’s a reminder electronic mail?

A reminder electronic mail is an informational message or collection that nudges clients who must act or haven’t accomplished one thing.

The technical aspect is that reminders are automations, together with your electronic mail device sending them through triggers you set, comparable to section exercise or time-based occasions. These triggers be certain that all reminders arrive at optimum moments, in the proper inboxes.

Listed below are some examples of reminders in follow:

• Prospects who join your publication however don’t full double opt-in get reminders to confirm each 24 hours
• Subscription clients with an upcoming renewal date obtain three reminders over three weeks
• Cart and checkout abandoners obtain a “full your buy” electronic mail inside 20 minutes of ditching your retailer

Templates will provide help to with skilled messaging, and when mixed with acceptable triggers for delays and timing, you possibly can fulfill your clients’ expectations for reminders that enhance their expertise and don’t clog their inboxes.

The way to write a pleasant reminder electronic mail?

Do you wish to learn to ship a reminder electronic mail that engages recipients? The next are tricks to craft an efficient reminder electronic mail, with out sounding too demanding:

1. Clear topic strains: Use pre-header texts and topic strains that clearly state the aim of the e-mail. Embrace related particulars, and for those who need assistance, you should utilize a topic line generator.
2. Spotlight urgency (when related): If it requires immediate consideration, use phrases that convey urgency within the topic line and physique of the e-mail.
3. Concise message: Get straight to the purpose. A prolonged reminder electronic mail distracts your recipient from the first goal of the e-mail.
4. Pleasant tone: Preserve an expert however pleasant tone all through the message. Use phrases which might be agency however not too demanding.
5. Clear CTA: Strategically place your CTA. Make sure that it clearly conveys the specified motion to the recipient.
6. Present appreciation: Thank the recipient for studying your message and performing accordingly.

Observe: Don’t ship a reminder electronic mail too early. As a rule of thumb, wait at the very least 24 hours since the latest communication earlier than sending a reminder electronic mail.

Reminder electronic mail success story Enflow Digital built-in Omnisend with Smile.io to ship loyalty level reminders to clients of a passion equipment model. The workflow triggered 45 days after the final buy, focusing on clients with 10-499 factors. It achieved a 70% open fee, 12.23% click on fee, and generated $28,371 in income in 5 months.  Learn the case research.

15 reminder electronic mail templates by use case

1. Pleasant reminder electronic mail

Sending a pleasant reminder reduces friction and offers a extra conversational foundation for motion. Your buyer is extra more likely to reply or act the way in which you need them to since you’re constructing rapport in a non-pressurizing method.

2. Assembly reminder electronic mail

A reminder electronic mail for a gathering informs recipients about an necessary assembly. Nevertheless, this electronic mail also needs to include particular particulars such because the time, location, and anticipated deliverables.

3. Pressing reminder electronic mail

This reminder electronic mail typically makes use of phrases that convey a way of urgency. It’s time-constrained, prompting the recipient to reply as quickly as potential.

For instance, you can ship it to a colleague to approve an upcoming mission, or to a shopper for pressing affirmation of mission particulars.

4. Cost reminder electronic mail

You may ship a fee reminder electronic mail to inform a shopper about an overdue fee or bill. If the fee is due inside a couple of days, you possibly can ahead it so the patron pays upfront.

5. Reminder electronic mail to a shopper

In case your shoppers’ delayed response is holding up a mission, ship a mild reminder electronic mail with out alluding to your frustration. A cheerful shopper is extra more likely to electronic mail proper again.

6. Reminder electronic mail to colleagues

Not each reminder electronic mail goes to a shopper. Typically, you ship a reminder electronic mail to a colleague to request mission updates or follow-up actions.

7. Deadline reminder electronic mail

If there’s a mission due quickly, you possibly can ship a deadline reminder electronic mail to the workforce members concerned. This notifies recipients of the deadline and confirms if they’ll ship on time.

8. Appointment reminder electronic mail

This reminder electronic mail accommodates a affirmation textual content to alert a shopper a few scheduled appointment. This message ensures the shopper doesn’t miss the appointment or reschedules forward of time if obligatory.

9. Subscription renewal reminder electronic mail

In case you provide subscription-based providers, ship a mild reminder electronic mail to your clients to resume their subscriptions. This message lets your shoppers take pleasure in uninterrupted entry to your providers.

10. Low cost expiry reminder electronic mail

This reminder electronic mail informs clients that their low cost code or sale costs are about to run out. It encourages them to buy at discounted charges whereas they nonetheless can. The template beneath exhibits use a final likelihood electronic mail topic line to immediate the recipient to take motion.

11. Cart abandonment reminder electronic mail

Cart reminders ought to embody both the merchandise your buyer was contemplating or a hyperlink to their cart with all of the contents intact. You could scale back friction and transfer your clients as near buy as potential to extend gross sales.

12. Class or course reminder electronic mail

Lessons and programs have bodily or digital appointments, so the aim of any reminder right here is to cut back no-shows and assist clients plan their day round your providing.

13. Reserving affirmation reminder electronic mail

Bookings could make do with one reminder electronic mail despatched inside 48 hours of your buyer’s anticipated arrival date, but when there’s quite a lot of weeks between the reserving and arrival, it’s finest to create a collection to remind clients over time gently.

Take into account a two-part collection. Half one (ship this two weeks earlier than arrival):

And now, half two (ship it 48 hours earlier than arrival):

14. Refill or reminder electronic mail

Reminders for product refills and different subscriptions want fee data and product particulars in order that clients don’t must chase them.

15. Coverage renewal reminder electronic mail

In case your clients have insurance policies which might be renewing, then they want electronic mail reminders to make sure they proceed together with your model on good phrases. Failing to remind them about coverage renewals may result in complaints, refunds, and dangerous evaluations.

10 reminder electronic mail examples from actual manufacturers

On this part, we’ll present you 10 strategic reminder electronic mail examples that will help you create your individual scroll-stopping reminder emails.

1. Duolingo

It is a every day reminder from Duolingo. It addresses the client by their first title and will get straight to the purpose of the e-mail. This reminder electronic mail makes it simple to take motion by maintaining it brief and simply scannable.

It additionally makes use of a fascinating visible to indicate viewers how far they’re from their aim. For fast navigation, the CTA simply hyperlinks viewers to finish the problem.

2. Organics Ocean

Wellness model Organics Ocean sends well timed reminder emails to clients who choose in to obtain dosing reminders, serving to them take dietary supplements safely. These set off on a schedule the client units, comparable to every day, weekly, bi-weekly, or month-to-month:

The e-mail design reinforces the message with a translucent graphic that resembles a smartphone reminder notification, set in opposition to a picture of somebody’s hand holding a tablet. Under that, clients can discover suggestions and motivation.

3. Feeling Swell

Surf attire model Feeling Swell provides final likelihood reminders to its low cost flows, utilizing concern of lacking out (FOMO) to maneuver new clients nearer to buy:

Its reminder electronic mail instantly captures consideration with the heading “One final likelihood for 10% off,” with a outstanding orange “SHOP NOW” CTA button on the backside. Above that, it clarifies that the client’s low cost code continues to be lively.

4. Resort Drisco

This is a wonderful reminder electronic mail pattern for a resort reservation at Resort Drisco. The topic line, “Your Upcoming Go to to Resort Drisco,” is heat and welcoming, charming readers and attractive them to browse.

It offers the mandatory reservation particulars and facilitates a easy check-in course of for the resort visitors, enhancing their total reserving expertise.

5. Grammarly

This electronic mail from Grammarly is an effective instance of a subscription renewal reminder electronic mail. You may ship it earlier than your shopper’s subscription expires.

It addresses the client in a pleasant method and exhibits appreciation for his or her loyalty. The e-mail informs the reader of their subscription renewal and in addition contains among the advantages of that subscription. This will increase the possibilities of renewing.

One other skilled contact is reminding recipients to replace their billing data if obligatory. It ensures that the subscribers will robotically pay with none hitches.

6. Helpful

It is a typical low cost reminder electronic mail pattern. Its daring topic line entices the recipient with a horny provide of a free $50 reward. It additionally makes use of brief, direct copy within the physique of the e-mail.

Moreover utilizing a horny CTA and topic line, Helpful’s reminder electronic mail additionally nudges recipients into motion. It highlights the advantages of its providers, which embody a 100% money-back assure.

7. The College of Life

This reminder electronic mail strikes a stability between a slight sense of urgency and a component of FOMO. The headline affords a horny low cost with a deadline. All these encourage the recipients to purchase.

The e-mail highlights the advantages of buying the model’s merchandise and sheds extra gentle on its imaginative and prescient. It additionally shows highlighted presents to simplify purchases.

8. Frontier

Frontier’s flight reminder electronic mail accommodates essential journey data and descriptions a useful journey guidelines. It additionally contains hyperlinks to buy different obligatory objects for the journey:

9. Tattly

Tattly’s reminder electronic mail combines a horny low cost with participating copy. It’s a pleasant reminder electronic mail instance that additionally exhibits how you should utilize visuals in your message. On this case, the visuals embody way of life and product pictures:

10. Outdoorsy

It is a reserving reminder electronic mail from the RV rental firm, Outdoorsy. The preheader textual content is thrilling and alluring, which pulls the reader in. Though it’s a prolonged electronic mail, it captures consideration with worthwhile directions and data the recipient ought to find out about their journey.

It additionally accommodates a handy map for simple pickup, navigation, and different reserving data to streamline the rental course of.

Able to ship higher reminder emails?

A reminder electronic mail needs to be agency however pleasant and compelling. Guarantee your reminder electronic mail accommodates worthwhile details about the deadline, assembly, or appointment.

When crafting a reminder electronic mail, maintain your message direct. Lastly, strategically place your CTAs for the recipient to simply take motion.

Reminder emails FAQs