On this article, we showcase one of the best teaser e-mail marketing campaign examples that seize buyer curiosity and drive engagement. You’ll additionally uncover make the most of e-mail advertising and marketing templates to create charming teaser campaigns that hold your viewers excited and longing for what’s to return.
Promo and new product announcement emails could be actually cool and efficient, however we’re going to let you know develop into much more fascinating to your prospects by way of teaser e-mail campaigns.
What are teaser e-mail campaigns?
What does a teaser e-mail imply? With emails of this sort, you create intrigue and construct hype to your merchandise and occasions with out sharing a lot details about them.
One of these advertising and marketing e-mail lets prospects know that one thing new is coming, intrigues them, builds anticipation, and generates curiosity, so that they wish to study all the main points about it. The duty of an e-mail marketer is to create such a teaser announcement e-mail that your prospects stay up for the following emails by which all the knowledge will seem.
Later within the article, we present how e-mail entrepreneurs from completely different firms managed to deal with this job.
(Supply: Photoxels, e-mail by Olympus)
Thus, teaser e-mail campaigns assist a enterprise obtain the next objectives:
- generate buzz and construct pleasure in regards to the launch of a brand new product;
- create curiosity in new merchandise or upcoming occasions;
- drive web site site visitors by reminding prospects about your services and providing new ones;
- improve gross sales of a brand new product after its launch resulting from intrigue and anticipation;
- information subscribers from curiosity to conversion by rising engagement.
How will you make an efficient teaser e-mail marketing campaign and natively embody it in your e-mail advertising and marketing technique? See the methods beneath and study from one of the best — getting impressed by one of the best examples.
Technique for profitable teaser e-mail campaigns
Definitely, previous to operating any marketing campaign, you need to totally assume the technique by way of. With teaser emails, we normally attempt to announce three issues; due to this fact, you’ll be coping with one in all three kinds of teaser campaigns:
1. Teaser e-mail marketing campaign for upcoming gross sales
Undoubtedly, that is the most typical product teaser e-mail marketing campaign. Upcoming promotions could be devoted to any vacation, like Christmas or Black Friday. Any on-line retailer or firm in any trade might check out this kind of teaser e-mail.
Right here, chances are you’ll give attention to the merchandise you’re about to chop costs of, on the quantity of low cost you provide, or on the date of a promotional provide. Some entrepreneurs assume that including a countdown timer is sufficient when beginning a teaser marketing campaign about upcoming gross sales. However in reality, it’s not. An html e-mail builder might help you create visually interesting teaser emails that seize consideration and convey your message successfully, making your campaigns extra impactful.
On common, it takes two emails for this kind of teaser e-mail marketing campaign. The primary is used to announce the sale, and the second is used to remind prospects in regards to the beginning date.
Usually, the primary one is shipped per week or only a day earlier than day X, and the second is shipped on day X.
But, chances are you’ll ship only one teaser e-mail marketing campaign in regards to the upcoming sale:
(Supply: Actually Good Emails)
2. Teaser e-mail marketing campaign for the upcoming launch
That is in all probability probably the most severe teaser e-mail marketing campaign, because it requires lots of consideration and energy. One of these e-mail is often carried out by firms whose product releases are alleged to be long-awaited and will not be launched typically — yearly or much less.
In reality, a brand new product teaser e-mail is similar to a product launch announcement e-mail. Right here, we don’t reveal all of the options without delay; we do our greatest to “shed some thriller” about our product.
(Supply: Actually Good Emails)
Nicely… the main target ought to undoubtedly be on the brand new product and on its distinctive cutting-edge options. Describe simply one by one — don’t reveal all of the options in a single e-mail.
Additionally, present just a few extra options of the product or extra particulars concerning the discharge date in your web site. In every e-mail, ask your readers to go to it for extra info.
It’s also possible to pair your teaser emails with an on-site pre-order kind, giving excited customers the chance to order entry or join early availability — even earlier than the total launch announcement is dwell.
This relies on what sort of product you’re selling this manner and on how a lot time you may have left till the product launch date. Usually, it takes from 2 to five “coming quickly” emails to construct anticipation and to develop it.
Within the final e-mail of this collection, reveal the vast majority of the options and invite recipients to go to your web site for full info. It may very well be a product teaser web page if you happen to construct one or a weblog put up.
Definitely, you have to to create a brand new touchdown web page.
Two to 4 months earlier than. Apple publicizes the discharge of a brand new iPhone in June, though it’s launched in September/October. They reveal particulars simply one by one. This attracts consideration to the model and makes its product launch go viral.
(Supply: Pinterest)
3. Teaser e-mail marketing campaign for a particular upcoming occasion
Are you about to open a brand new shopping center in your city? Or are you releasing a brand new film? It’s best to undoubtedly inform your potential attendees about it.
There are two choices to give attention to in a teaser e-mail for an upcoming occasion — the occasion date or the occasion itself. Definitely, specializing in the date signifies that you’ll solely inform your recipients in regards to the date and won’t inform them what will occur. Should you give attention to the occasion itself, you point out the form of occasion however don’t point out the date — till a particular second.
This relies on how a lot time you may have left — two to 5 could be nice. The primary one is to construct anticipation, the second, third, and fourth are to maintain it heat, and the fifth is to disclose your secret.
However by no means make the sequence longer than 5 emails. In any other case, your prospects might burn out.
That is what Pixar despatched to its subscribers again in 2006 earlier than the cartoon’s launch:
(Supply: Pinterest)
All of us do not forget that “Vehicles” introduced $10 billion to its producers, don’t we? Teasers actually work!
This relies. Often, occasions like conferences, conferences with well-known individuals, and film releases are usually introduced 3–6 months previous to the occasion.
If you’re an internet retailer, chances are you’ll do it just some weeks and even days earlier than the very occasion.
15 examples of teaser e-mail campaigns to your inspiration
In reality, there will not be a lot of them. Sadly, only some firms have come to this trick. But, it could be good to get impressed by one of the best teaser e-mail examples given beneath and begin your individual teaser e-mail marketing campaign.
1. Teaser e-mail from Mini Boden
Topic line: HARRY POTTER ⚡.
I do not know how an attire retailer can use the Harry Potter theme. This made me anticipate the following e-mail from Mini Boden.
(Supply: Electronic mail from Mini Boden)
What’s so good about this teaser e-mail: Its design is ideal — mysterious and intriguing.
2. Teaser e-mail from Mercedes
Topic line: The VISION EQS: A milestone in a brand new period for the auto.
Mercedes is aware of hold the viewers’s curiosity and construct hype.
(Supply: Electronic mail from Mercedes-Benz)
What’s so good about this teaser e-mail: Mercedes shares an outlook of the automobile it’s going to launch subsequent yr. It gives a picture and an in depth description and offers a sneak peek of the upcoming product launch.
3. Teaser e-mail from Birchbox
Topic line: Keep tuned.
That is one other nice instance of a teaser e-mail marketing campaign with a give attention to time offered by Birchbox.
(Supply: Electronic mail from Birchbox)
What’s so good about this teaser e-mail marketing campaign: Similar to Apple, Birchbox didn’t give too many particulars however talked about the total date and a photograph of the woman trying someplace apart as if seeing one thing actually thrilling and intriguing, which spiced up the “Keep tuned and get excited” inscription.
Nonetheless, to do that trick, the corporate must be well-known and have a excessive degree of credibility. Apple and Birchbox positive do.
Tesla Inc. additionally makes use of this trick to advertise new automobile releases and announce the beginning of the pre-order interval.
4. Teaser e-mail marketing campaign from Tom Raffield
Topic line: Guess the place we’re going.
We’ve already shared this e-mail instance with you by Tom Raffield in one in all our weblog posts. However it’s actually cool, and we’d like to spotlight it as soon as once more.
(Supply: Actually Good Emails)
What’s so good about this teaser e-mail: Not solely did this model puzzle its recipients about the place the Tom Raffield workforce was going, however it additionally utilized interactive components so as to add much more intrigue to their e-mail.
The right way to make a teaser e-mail just like this one with Stripo utilizing key steps:
- drag a three-column construction into your teaser e-mail template;
- drop the Picture block into every column;
- add your first picture;
- toggle the “Rollover Impact” button to activate the rollover impact;
- add your secondary picture;
- do the identical for every column.
5. Teaser e-mail from Bobbi Brown
Topic line: The “It’s huge” collection.
Apple just isn’t the one model that may intrigue its subscribers with teaser emails. Another firms are good at it, too. Now that we now have seen two nice examples above, we will not be stunned by yet another e-mail like this.
But, you want to try it so long as it continues:
(Supply: Pinterest)
“This. Begins. Now.” This e-mail was preceded by:
(Supply: Pinterest)
What’s so good about this teaser e-mail: It is a sequence.
“Keep tuned for tomorrow” looks like an excellent concept to make prospects anticipate the following marketing campaign.
6. Teaser e-mail from Apple
Topic line: Save the date.
Apple entrepreneurs know for positive create an ideal teaser e-mail marketing campaign. Apple merchandise, like iPhones, are probably the most awaited merchandise of the yr. Are they the one ones who produce good smartphones or smartwatches? Undoubtedly not — however their e-mail advertising and marketing teasers make us anticipate the product launch.
(Supply: Pinterest)
What’s so good about this teaser e-mail: They don’t inform us what’s about to occur however ask us to avoid wasting a selected date. No more information is required right here.
Ensure you have one thing actually particular to supply to justify prospects’ belief.
7. Teaser marketing campaign from Porsche
Topic line: We’re bringing our imaginative and prescient to the street: Mission E turns into Taycan.
Sharing the main points of a brand new automobile with automobile fanatics feels like a good suggestion. Porsche is an 80-level knowledgeable in teasing purchasers as a result of it doesn’t share any particulars in teaser emails; it simply reminds its purchasers that they’re engaged on a brand new automobile. The silhouette of a automobile hidden behind a veil raises even larger curiosity and curiosity amongst Porsche fanatics.
(Supply: Electronic mail from Porsche)
What’s so good about this teaser e-mail: Not solely did Porsche disguise the main points of what its new automobile goes to appear to be within the e-mail, however it additionally didn’t reveal particulars even within the video.
8. Teaser e-mail from Samsung
Topic line: Be the primary to expertise it.
That feels like a superb cause to attend the presentation of a brand new product. Right here, they play on our want to be larger than others, stronger, to be the primary! In brief, attraction to self-importance.
(Supply: Electronic mail from Samsung)
Hurry up! As a result of just one individual could be the primary!
What’s so good about this teaser e-mail: There’s nothing superfluous or distracting — the intrigue stays. The trendy coloration palette and typography impress followers.
9. Teaser e-mail from the Lodge Administration
Topic line: Can you retain a secret?
I’m unsure, however I’d love to listen to it, although! How can I get to know what it’s all about?
(Supply: Pinterest)
What’s so good about this teaser e-mail: The Lodge Administration didn’t point out what they’re about to alter. It may be something: inside design, new methods to entertain visitors, or new lodges someplace on the islands of the Mediterranean Sea.
Clients will love to affix you!
10. Teaser e-mail from Havenly
Topic line: One thing new is coming to Havenly.
Simply one other nice instance of a teaser e-mail marketing campaign.
(Supply: Electronic mail from Havenly)
What’s so good about this teaser e-mail: I cherished its design, particularly the banner — and the truth that they requested recipients to verify their inboxes the next week.
11. Teaser e-mail marketing campaign from Dawn Seaweed
Topic line: One thing new is coming.
A vibrant teaser e-mail creates intrigue with the assistance of a fuzzy picture that doesn’t but enable us to see what awaits us. On the identical time, the model presents a reduction on different merchandise that you would be able to reap the benefits of proper now. That is undoubtedly the following product launch that I stay up for.
(Supply: Actually Good Emails)
What’s so good about this teaser e-mail: The subscriber instantly sees all the knowledge on one display screen: the promise of one thing new, the precise date, a reduction on all merchandise, and a CTA button.
12. Teaser e-mail marketing campaign from Blenders
Topic line: Get Prepared. It’s All Coming Collectively…
On this teaser e-mail, the model not solely attractively publicizes {that a} new assortment shall be launched quickly but additionally presents entry to it at some point earlier. Nice e-mail advertising and marketing technique! Take note of the CTA — it permits you to acquire contacts of those that are undoubtedly .
(Supply: Actually Good Emails)
What’s so good about this teaser e-mail: I actually appreciated the mixture of colours within the e-mail structure — the attention instantly sees necessary info.
13. Teaser emai marketing campaign from Baublebar
Topic line: Our NFL Playoffs Sale Is Coming…
This e-mail has a reasonably easy design — the model, whose emails normally include enticing product pictures of knickknack, creates a gentle announcement by sending an e-mail with solely the primary message on a plain background. It have to be stated that this strategy stands out from their common promotional emails and will certainly entice consideration.
(Supply: Electronic mail from Baublebar)
What’s so good about this teaser e-mail: In such an e-mail, the copy involves the fore; due to this fact, each written phrase is necessary. The model highlights the necessary message with a noticeable font and colours and absolutely copes with the duty of attracting curiosity.
14. Teaser e-mail marketing campaign from Psycho Bunny
Topic line: Be the primary to know in regards to the new assortment.
Right here is one other instance of a profitable teaser e-mail marketing campaign about an upcoming garments’ assortment. Discover how the model intentionally makes use of unclear pictures of clothes to first construct intrigue and solely then present all the knowledge within the subsequent emails.
(Supply: MailCharts)
What’s so good about this teaser e-mail: Ready for spring is at all times thrilling. An e-mail design in spring colours will get into the temper of subscribers and prepares them for spring renewal together with nature.
15. Teaser e-mail marketing campaign from Comcast
Topic line: Mark your calendar 📅 Watchathon is coming!
To finish this inspiring assortment of emails, I selected a teaser e-mail saying the brand new season of the well-known collection. Please word that this instance accommodates all one of the best practices which can be written within the part about upcoming occasion emails. There’s a vibrant image, a beautiful headline, a precise begin date, a countdown timer, and, most significantly, a superb product that thousands and thousands of subscribers are ready for.
(Supply: Actually Good Emails)
What’s so good about this teaser e-mail: I simply grew to become a fan of this call-to-action button design — the calendar icon and the slogan “You’ve acquired plans” hit my coronary heart.
We’ve proven one of the best teaser e-mail campaigns to get you impressed to construct your individual. However how do you get recipients to see these emails? You construct highly effective topic traces.
The right way to write a teaser e-mail topic line
Allow us to at all times do not forget that all of it begins with the marketing campaign’s message, which is fastidiously expressed within the e-mail topic line, irrespective of how stunning your e-mail is. Some huge firms can say, “Guess what it’s” or “Guess what’s inside?”, and it’ll work for them. Nonetheless, small firms must struggle for a better open price.
Suggestions and methods for eye-catching teaser e-mail topic line
- Use consideration set off phrases to arouse curiosity — “coming quickly,” “huge information,” “new product/assortment,” “secret,” and “one thing unimaginable.” Typically, all phrases with the phrase new embody an consideration gentle within the mind — I wish to discover out what’s there, the reader thinks.
- Specify the date you wish to add to the calendar — this manner, subscribers received’t miss the e-mail and received’t put it apart to learn it later.
- Don’t make your topic line too lengthy — the shorter, the extra intriguing. Intrigue at all times lurks in slight understatement.
- Make it intriguing but clear. Should you’re not but an enormous model whose each new product is eagerly awaited, make it clear to the reader that there’s one thing thrilling ready for you inside.
Examples of teaser e-mail topic traces
All of the titles that we used for every instance within the earlier part are the true topic traces.
On the lookout for a caption for a brand new product launch instance? Examine these ones out:
- Psst… Coming Quickly — Monica Vinader.
- Introducing Tease Crème Cloud ✨ — Victoria’s Secret.
- Huge information to unbox — Monica Vinader.
- The Mermaid Tote Is FINALLY Right here — Brighton.
- A Dream Come True — Victoria’s Secret.
- The Taycan dream, nearer to actuality — Porsche.
- It’s coming — Harry’s.
- Coming quickly to your favourite display screen — The MarketingProfs Staff.
- For the First Time Ever — Chubbies.
- Electrified at a New Degree — Porsche.
It’s price mentioning that you would be able to additionally work on hidden preheader textual content. It may be like a continuation of the topic line.
The right way to use Stripo for a greater e-mail topic line
Any longer, you’ll be able to set preheader textual content and e-mail topics proper inside the template with the Stripo editor. It’s also possible to use GenAI to create your finest e-mail topic line.
Click on the “Settings” button above the template you’re engaged on:
Add a strong topic line to your teaser e-mail earlier than exporting it to your ESP
Be a part of Stripo
Finest practices for profitable teaser e-mail campaigns
Other than the artistic teaser marketing campaign concepts given above, we must always point out the next finest practices:
- Work in your teaser e-mail design — trying again on all of the teaser e-mail marketing campaign examples, we are able to say that the teaser e-mail design relies upon completely on the item of your focus. And right here, you haven’t any restrictions in any respect. The one rule is to make it eye-catching and actually intriguing. It will take you some time, however the outcomes will doubtless repay.
- Work in your teaser e-mail copy — e-mail content material is a superb a part of a profitable teaser e-mail marketing campaign. Your catchy topic line, preheader, and e-mail copy ought to construct intrigue and want to get to know extra info and create urgency and FOMO.
- Add the call-to-action (CTA) buttons in teasers — in e-mail campaigns like these, in case your e-mail is concentrated on a date, remember to embody the “Add to Calendar” button and just one single call-to-action button if the e-mail is concentrated on a product launch.
- Select the precise time to your teaser emails — there’s no want to return to this trick fairly often. Do it solely when you may have one thing actually big to supply your purchasers!
- One announcement at a time — dedicate your complete marketing campaign to 1 factor solely. Maintain the main target.
- Use follow-up emails to achieve the objective — complicated e-mail advertising and marketing just isn’t restricted to a single announcement e-mail. Remember to remind them about your provide once more, particularly on launch day.
- Measure the effectiveness of teaser emails — use key efficiency indicators and metrics to trace success, equivalent to click-through charges and web site conversions.
- Take a look at and optimize — refine your teaser e-mail methods for achievement.
Wrapping up
Nonetheless questioning whether or not creating anticipation to your subscribers utilizing teaser emails is price it? Don’t even hesitate — simply take this wonderful advertising and marketing software to work and complement your technique with it.
Listed here are the details to recollect for profitable teaser e-mail campaigns:
- begin getting ready teaser emails prematurely in order to not miss the right announcement dates and put together actually artistic campaigns;
- hold the reader’s curiosity in creating teaser campaigns from a number of emails — first indicating the large information after which including particulars;
- take note of design and duplicate — have a look at examples of Stripo teaser e-mail templates for inspiration.
Use inspiring examples and suggestions that you just like, and your subscribers will certainly be delighted along with your teaser e-mail campaigns.
Use Stripo to achieve out to purchasers with eye-catching teaser emails
