12 Greatest Electronic mail Advertising and marketing Plugins for WooCommerce in 2025

Studying Time: 20 minutes

The most effective e-mail advertising plugins for WooCommerce energy the automations and campaigns that generate retailer income past fundamental transactional emails.

I recognize that WooCommerce sends affirmation emails by default, however it lacks list-building, segmentation, and automation capabilities.

Devoted plugins present what WooCommerce misses — behavioral triggers for deserted carts and win-back campaigns, segmentation based mostly on lifetime worth and buy frequency, and income monitoring per automation.

Be part of us under to find the most effective WooCommerce e-mail advertising plugins, from free choices for startups to superior platforms powering million-dollar shops.

How to decide on the most effective WooCommerce e-mail advertising plugin

Month-to-month newsletters want fundamental broadcasting options. Deserted cart restoration and purchase-based campaigns demand behavioral triggers, product sync, and income monitoring.

I’ve used dozens of e-mail advertising plugins — these six standards separate instruments that generate gross sales from those who simply ship emails.

1. Easy integration with WooCommerce

Search for plugins that connect with WordPress or WooCommerce in a single click on with out API configurations or guide imports. Buyer information, order historical past, and product catalogs ought to sync routinely while you join your retailer to your plugin.

Omnisend reveals how integration ought to work. Join your retailer, watch buyer profiles populate with buy historical past, and see deserted carts tracked routinely. Pre-built workflows develop into usable instantly since they pull out of your precise retailer information.

Watch this three-minute video to see how clean the method is of integrating Omnisend together with your retailer:

2. Electronic mail templates that match your model and message

Pre-built templates save hours provided that they give the impression of being skilled with out intensive customization, particularly for transactional emails that clients anticipate. Examine whether or not templates adapt to your model colours and pull product suggestions immediately out of your catalog.

Additionally, what trade are you in? Style shops want completely different layouts than electronics retailers — the most effective platforms acknowledge this and provide trade designs which might be able to deploy.

3. An e-mail builder that’s straightforward to make use of

Check e-mail builders for ease of use and modules. Drag-and-drop means nothing if including WooCommerce merchandise requires HTML data or customized coding.

MailerLite treats merchandise as draggable parts you place like constructing blocks. ActiveCampaign and Omnisend go additional with conditional content material that reveals completely different merchandise based mostly on buy historical past — no developer wanted for superior personalization.

4. Electronic mail automations for all buyer journeys

Pre-built workflows save weeks of setup time once they cowl actual ecommerce eventualities like value-based cart restoration and engagement splits.

Platforms ought to provide limitless automation steps, customizable delays, and triggers for each buyer motion from first go to to repeat buy.

Moreover, you must be capable of phase your record and assign these segments to automations for correct focusing on. That approach, when somebody enters or exits a phase, your automation stream responds with the situations you set.

Omnisend gives 30+ workflows, together with deserted checkout worth splits, cross-sell A/B checks, and buyer reactivation sequences.

5. Excessive deliverability charges

Authentication protocols, bounce administration, and ISP relationships decide whether or not clients see your emails or spam folders swallow them. High quality platforms preserve suggestions loops with Gmail and Yahoo, clear lists routinely, and provide devoted IPs.

Pink flags in e-mail suppliers embrace lacking SPF/DKIM setup directions, no deliverability reporting, or imprecise guarantees about “nice supply charges.”

6. Worth-driven pricing and free plans

Calculate the actual price at 5,000 and 10,000 contacts — many platforms conceal huge value jumps behind “starter” pricing. Free plans ought to embrace automation and segmentation, not prohibit you to guide broadcasts that received’t scale your enterprise.

Retainful gives 20,000 month-to-month emails for $19/month, whereas Brevo gives limitless contacts throughout all plans. Look ahead to hidden charges like SMS credit, transaction fees, and “premium” options that rivals embrace commonplace.

What’s the finest e-mail advertising plugin for WooCommerce?

The precise plugin is dependent upon your retailer’s measurement, finances, and advertising complexity. I’ve evaluated the highest choices based mostly on integration high quality, automation capabilities, and pricing constructions that will help you discover the right match to your WooCommerce enterprise.

Right here’s a comparability desk of all of the plugins on this article (click on any of the hyperlinks to leap to them):

Now, let’s take a better take a look at them:

1. Omnisend — finest for all ecommerce shops eager to create buyer experiences

Lively installations: 90,000+

WordPress score: 4.9/5

Omnisend is the most effective WooCommerce e-mail advertising plugin for pre-built automations, segments, and e-mail templates. It covers all key buyer phases and allows you to get granular with filters, triggers, and situations to grasp your viewers.

Its automation flows allow you to mix SMS and push notifications, and you’ll run separate campaigns for every channel. Income attribution tracks which messages drive gross sales throughout all touchpoints, serving to you spend money on what converts.

Who it’s for

Think about Omnisend if you’d like a complicated e-mail advertising plugin for WooCommerce with out the complexity — every little thing from welcome collection to win-back campaigns works out of the field with minimal setup required.

Key options

• One-click sync pulls WooCommerce information routinely
• Visible workflow builder maps buyer journeys
• Dynamic low cost codes personalize gives
• Product picker embeds objects immediately in emails
• Signup varieties match your retailer design
• 24/7 stay chat assist on all plans

Execs

• All commonplace options can be found on each plan
• Pre-built workflows save setup time
• SMS credit included to check multichannel
• Actual-time behavioral focusing on
• Limitless segmentation
• AI phase builder (describe what you need, and it’ll create it)
• View your clients damaged down into lifecycle phases based mostly on their buying recency and order worth

Cons

• No annual plan reductions
• Doesn’t combine with all CRM platforms

Pricing

• Free: Consists of all commonplace options, limitless entry to e-newsletter template, for 250 contacts and 500 emails/month
• Customary: $16/month for 500 contacts and a 12x contact record e-mail ship restrict
• Professional: $59/month, contains limitless emails to 2,500 contacts, superior reporting, and bonus SMS credit equal to the value of your month-to-month plan

Critiques

WordPress reviewer Margitelli gives an excellent synopsis of what to anticipate with Omnisend — “Straightforward to make use of, dependable, and assist is fast, regardless of the hour.”

Certainly, Omnisend is among the many most intuitive e-mail advertising platforms for WooCommerce. Its third-party dashboard is a big improve over the WordPress interface, placing all options no quite a lot of clicks away.

InfinityOne echoes these sentiments in its G2 evaluate, “We’ve been utilizing it for years in one other retailer, and two years in the past we trusted Omnisend once more as our e-newsletter service. It’s straightforward to make use of, the design is intuitive, the assist is fairly good, and total, we’re pleased with it.”

2. MailPoet — finest for e-mail advertising constructed into your WordPress dashboard

Lively installations: 500,000+

WordPress score: 4.4/5

MailPoet lives inside WordPress, so that you construct emails the place you already work. The Gutenberg-based editor means creating campaigns appears like writing weblog posts — identical blocks, identical workflow, zero studying curve for WordPress customers.

Past creating and scheduling newsletters, MailPoet enables you to customise these ugly default WooCommerce emails. Order confirmations, transport updates, even password resets, get your colours, emblem, and messaging.

Who it’s for

WordPress purists who hate logging into separate platforms. Additionally excellent if transactional e-mail branding issues to your retailer — most plugins ignore these buyer touchpoints fully.

Key options

• WordPress-native interface matches your dashboard
• Drag-and-drop e-mail builder
• Subscriber varieties with exit intent and slide-in choices
• MailPoet Sending Service handles deliverability
• Income monitoring reveals earnings per marketing campaign
• Customizable WooCommerce transactional emails
• GDPR-compliant signup varieties and information dealing with

Execs

• Free for as much as 500 subscribers
• No exterior dashboard required
• Constructed particularly for WordPress customers
• Dependable e-mail supply infrastructure
• Multi-condition segments on paid plans
• Integrates with WooCommerce Subscriptions and Memberships

Cons

• Restricted multisite assist
• MailPoet branding on the free plan
• Superior options require a paid subscription

Pricing

• Free: As much as 500 subscribers, 5,000 emails/month, contains MailPoet branding
• Enterprise: $10/month for 500 subscribers, limitless emails, removes branding, precedence assist
• Company: $30/month per web site for 500 subscribers, covers as much as 50 WordPress websites

Critiques

MailPoet customers love the way it modifications their method to advertising. “MailPoet has been extremely useful in my day-to-day workflow, ” says one WordPress reviewer, “It’s dependable, environment friendly, and makes an actual distinction in how I handle our WordPress instruments and companies.”

Different customers recognize the way it retains every little thing inside WordPress — “I like the gorgeous templates, ease of use editor, and the way the consumer interface permits for quick navigation. It gives detailed experiences and is accessible out of your WP Dashboard,” says G2 consumer Warner W.

3. Retainful — finest for high-volume senders on a finances

Lively installations: 2,000+

WordPress score: 4.9/5

Retainful’s 20,000 month-to-month e-mail restrict for $19/month is among the most beneficiant, making it good for bulk newsletters, or in case you have a rising retailer and can possible set off 1000’s of automated deserted cart and follow-up emails.

You’ll be able to automate all of your WooCommerce emails with triggers for consumer actions like signup, buy, and evaluate requests. Plus, it handles transactional emails and contains 50+ pre-built signup varieties to assist develop your record.

All plans embrace limitless segments (good in case you have a lot of clients), they usually present a income breakdown, together with whole income and deserted income.

Who it’s for

Select Retainful if you’d like one WooCommerce e-mail advertising plugin for every little thing, from list-building and get in touch with administration to campaigns and automations.

Key options

• Pre-built automations
• Segments all subscribers
• Touchdown pages
• Kinds and popups
• Electronic mail analytics
• Pre-built e-mail templates
• Dynamic content material (product suggestions)

Execs

• Limitless e-mail campaigns
• Covers each stage of the shopper journey
• Minimal studying curve
• Aggressive pricing
• Onboarding specialists out there in all paid plans

Cons

• The free plan limits you to at least one automation
• Paid plans prohibit you to 25 automations
• Conditional automations are much less complicated than different instruments

Pricing

• Free: One automation, 500 e-mail sends/month
• Starter: $19/month, 25 automations, 20,000 e-mail sends/month
• Development: $49/month, 25 automations, 50,000 e-mail sends/month

Critiques

Retainful has overwhelmingly optimistic opinions on WordPress.

One WordPress reviewer says it’s “The most effective I’ve discovered for deserted carts and e-mail newsletters. nice assist, solutions even at evening. politeness, effectivity and professionalism.”

“My expertise with Retainful has been superb,” says one other reviewer, “It’s straightforward to make use of and seamless. My emails are straightforward to create and design. I’ve seen extra visitors on my web site due to the emails and that’s at all times a very good factor.”

4. Mailchimp — finest for fundamental e-mail advertising

Lively installations: 300,000+

WordPress score: 4/5

Mailchimp handles e-mail fundamentals effectively — newsletters, welcome collection, cart abandonment flows — with pre-built templates you customise in minutes.

Its visible builder reveals how emails look on cell and desktop whilst you work, and popup varieties match your retailer design routinely.

Income monitoring connects every marketing campaign to gross sales, exhibiting which emails generate purchases versus simply opens. The cell app enables you to monitor efficiency and pause campaigns on the go, helpful while you spot points outdoors enterprise hours.

Who it’s for

Begin right here if you happen to primarily ship newsletters and need dependable automation fundamentals. Look elsewhere when you want complicated workflows, superior segmentation, or have over 5,000 contacts.

Key options

• Automated WooCommerce information sync
• Fundamental cart abandonment flows
• Pre-built e-newsletter templates
• Easy kind builder
• Product advice blocks
• Marketing campaign efficiency monitoring
• Cellular app for fast checks
• Free tier to start out testing

Execs

• Established platform with confirmed reliability
• Free plan contains fundamental options
• Loads of templates to select from
• Appropriate for e-mail advertising newcomers
• 300+ integrations

Cons

• All clients rely towards contact limits
• Transactional emails price further
• Will get costly as lists develop
• Necessities plan limits automation to 4 steps

Pricing

• Free: As much as 500 contacts, 1,000 emails/month
• Necessities: $13/month for 500 contacts, 10x contact ship restrict, four-step automation flows
• Customary: $20/month for 500 contacts, 12x contact ship restrict, 200-step automation flows
• Premium: $350/month, discounted to $297.50 for the primary 12 months, features a 15x contact ship restrict and precedence assist

Critiques

Mailchimp customers recognize its e-newsletter performance, with this G2 consumer saying, “Mailchimp has allowed me to ship out newsletters for the final couple of years, which has introduced consideration to a mission in addition to some funding. What I like finest is having the ability to see who has opened the e-newsletter and who has clicked on hyperlinks. “

One other reviewer syncs Mailchimp with Gmail marketing campaign supervisor, “For me, Mailchimp is greater than only a Gmail marketing campaign supervisor. It’s a robust device for connecting together with your customers whereas segmenting and utilizing hyper-personalized communications.” 

5. AWeber — finest for newsletters and list-building

Lively installations: 2,000+

WooCommerce score: 4.4/5

AWeber tags each buyer motion — what they purchased, once they deserted a cart, which merchandise they seen — supplying you with information to create focused follow-ups.

You’ll recognize its signup varieties, which you’ll add to checkout, and automations that set off based mostly on buy habits. You’ll be able to phase by product SKU, order worth, or buying patterns to ship related gives that convert.

Who it’s for

Select AWeber if you’d like detailed buy monitoring and tagging capabilities for all buyer segments. Excellent when it’s worthwhile to know which merchandise generate repeat purchases and which clients reply to gives.

Key options

• Automated cart abandonment seize
• One-click cart restoration hyperlinks
• Product-based buyer tagging
• E-newsletter signup at checkout
• Pre-written automation campaigns
• Buy attribute monitoring
• Widget for AWeber varieties
• Cart restoration standing monitoring

Execs

• Detailed buy habits tagging
• Prepared-to-use automation templates
• 24/7 US-based assist
• No coding required
• Tracks recovered vs unrecovered carts
• Responsive customer support

Cons

• The dashboard has a steep studying curve
• Requires a separate AWeber account
• $59/12 months plugin price plus AWeber charges
• The most affordable Lite plan has important limitations

Pricing

• Plugin: $59/12 months (or $94.40/12 months billed month-to-month)
• AWeber account required:
  • Lite: $15/month, one record, three touchdown pages, three customers, and a 10x contact record ship restrict
  • Plus: $30/month, limitless lists, limitless touchdown pages, limitless customers, and a 12x contact record ship restrict

Critiques

AWeber customers constantly charge its assist, with one G2 reviewer saying, “Straightforward to make use of and GREAT customer support. All the time pleasant and really educated and easy to observe directions at any time when there’s a problem that wants resolving.”

A WooCommerce reviewer is much more ecstatic, “The assist behind the AWeber plugin is totally stellar!!! As soon as my lack of know-how on how one can use it was sorted out it labored like a allure, precisely as marketed. I give this plugin and its assist a 5/5!!! Thanks!!!”

The underside line — if you happen to need assistance, AWeber gives it.

6. Icegram Specific — finest for newsletters and fundamental automations

Lively installations: 70,000+

WooCommerce score: 4.6/5

Icegram Specific turns your weblog posts into automated e-mail campaigns with out touching code — set it as soon as, and each new submit triggers notifications to subscribers, with choices for fast sends or weekly digests that batch a number of posts collectively.

Its drag-and-drop builder, limitless contacts and emails even on the free plan, and varieties that match your theme routinely make life simpler. Constructed-in engagement scoring reveals which subscribers learn your content material versus these headed for a listing cleanup.

Who it’s for

It’s the most effective e-mail advertising plugin for WooCommerce in case you have common newsletters and need readers notified routinely. It additionally works for membership websites and subscription companies.

Key options

• Automated new submit notifications
• Publish digest scheduling (each day/weekly)
• Engagement scoring for subscribers
• Remark-to-subscriber conversion
• Spam e-mail blacklist safety
• Works with any SMTP service
• Limitless emails/contacts on all plans

Execs

• Zero e-mail limits — ship as a lot as wanted
• Publish notifications work instantly after setup
• Free plan contains core options
• No month-to-month charges or utilization meters
• Managed cron prevents missed sends

Cons

• WooCommerce automation requires Professional
• Fundamental e-mail templates
• Restricted third-party integrations

Pricing

• Free: Limitless emails/contacts, submit notifications, newsletters
• Professional: $129/12 months, provides automation workflows, cart restoration, and superior options
• Max: $229/12 months for 3 websites, detailed analytics, VIP assist

Critiques

Icegram customers charge its assist and ease above all else.

“I’ve been utilizing this plugin for a few years, been very pleased with it, and have had no want for assist till at present. I used to be completely surprised to get an e-mail response actually inside minutes of sending the request,” says one WordPress consumer, “And the most effective of all of it, the issue was shortly mounted. Very good service!”

One other WordPress reviewer additionally skilled good assist, “I got here throughout Icegram after experiencing points with native WordPress performance. I’m happy with the choice, and the assist of us helped me resolve a niggling DMARC concern.”

7. Electronic mail Customizer for WooCommerce — finest for customizing WooCommerce emails

Lively installations: 10,000+

WordPress score: 4.3/5

The WooCommerce Electronic mail Customizer plugin is an intuitive answer for customizing transactional emails, letting you add completely different parts within the template, together with textual content, photos, dividers, and extra.

It gives 11 e-mail templates for affirmation messages, which you modify to match your model. Moreover, you possibly can personalize templates utilizing dynamic placeholders like buyer title, web site title, and consumer title.

Who it’s for

Select this plugin if you wish to customise your transactional emails and aren’t bothered about including further automation performance to your retailer.

Key options

• Drag-and-drop e-mail builder
• Actual-time preview of template edits
• Preview mode for completed templates
• Helps dynamic fields for personalization
• It enables you to ship take a look at emails to examine the ultimate format

Execs

• Appropriate with most different WooCommerce plugins, together with Checkout Subject Editor for WooCommerce and Additional Product Choices for WooCommerce
• Premium model is reasonably priced, and gives background and border properties, WPML compatibility, and customized hooks
• Light-weight with minimal web site impression
• Add a limiteless variety of rows and parts to your e-mail templates

Cons

• No automation capabilities

Pricing

• Free: Restricted customization
• Single web site: $39/12 months
• 5 websites: $69/12 months
• 25 websites: $125/12 months

Critiques

Most WooCommerce Electronic mail Customizer customers reward its options, ease of use, and quick assist.

“Electronic mail customization in WooCommerce could be very restricted, with the Electronic mail customizer plugin we will create and magnificence our e-mail automations how we wish it,” says one reviewer, “The fellows from Themehigh are very pleasant and at all times serving to out actually shortly with points.”

One other reviewer provides, “It’s a nice plugin and I’m simply capable of change the format. It’s all I needed. The assist crew could be very fast to reply and educated.”

8. WooCommerce Cart Abandonment Restoration — finest for recovering cart income

Lively installations: 300,000+

WordPress score: 4.8/5

The WooCommerce Cart Abandonment Restoration plugin captures your buyer’s e-mail tackle on the checkout web page and triggers automated cart restoration emails with customizable templates.

You’ll be able to remind them to finish the acquisition, ask for suggestions about why they left, and provide incentives to encourage new buying classes.

Its finest characteristic is exclusive checkout hyperlinks, so when your clients click on the hyperlink of their e-mail, they’ll choose up the place they left off.

Who it’s for

This plugin is finest in case you have a excessive cart abandonment charge and must get well as a lot income as attainable. Though different instruments like Omnisend aid you do the identical, WooCommerce Cart Abandonment Restoration’s focus makes it a best choice.

Key options

• GDPR compliant
• Checkout hyperlinks
• Tracks opens
• Helps coupons
• Pre-built abandonment stream

Execs

• Ship automated follow-up emails that you could customise to match your model
• Makes use of the WordPress dashboard for familiarity
• 100% free, with no ongoing prices
• No efficiency impression in your WooCommerce retailer
• No studying curve — it’s among the many easiest plugins you possibly can set up

Cons

• Restricted to deserted cart restoration
• Doesn’t aid you phase your viewers

Pricing

Critiques

Retailer house owners recognize that this plugin is totally free, and most are pleased with their income restoration charges.

“This plugin has been an absolute game-changer for my on-line retailer. WooCommerce Cart Abandonment Restoration is extremely helpful — and better of all, tremendous straightforward to make use of! I had it arrange and working in just some minutes,” says one WordPress reviewer.

One other reviewer provides, “I’m actually impressed by the plugin. Does the job and it’s tremendous helpful. Due to all builders as you made an excellent job!”

9. WPGens Factors and Rewards for WooCommerce — finest for rewards with automated emails

Lively installations: n/a

WooCommerce score: 5/5

It isn’t technically an e-mail advertising plugin, however WPGens does e-mail your clients about their model interactions and routinely notifies them about factors, redemptions, expirations, and gives, all of that are essential for loyalty schemes.

Moreover, it integrates with Omnisend, Mailchimp, Brevo, and Klaviyo, letting you ship customized rewards notifications and loyalty program updates. All it’s worthwhile to do is join it to your e-mail device, and your loyalty information will sync.

Who it’s for

Select this WooCommerce plugin if you wish to create a rewards and loyalty program with automated emails. The truth that it integrates with e-mail platforms like Omnisend means you may make your rewards scheme alongside constructing your record and recovering income.

Key options

• Incomes guidelines for purchases, signing up, leaving opinions, and extra
• A number of factors redemption choices
• Handles automated emails for exercise
• Integrates with most main e-mail advertising platforms
• Import/export choices for contacts and factors

Execs

• Intuitive third-party dashboard
• Analytics, together with some extent breakdown per buyer
• Lively member view
• Electronic mail customization choices
• CSV downloads for all buyer data

Cons

• Recurring annual prices
• Though it integrates with e-mail platforms, it’s one other device to handle

Pricing

• One-year plan: $89
• Two-year plan: $178

Critiques

As a result of it’s a brand new plugin, there aren’t many opinions, however all are optimistic up to now.

“The plugin works precisely like described, and is tremendous easy to arrange,” says one reviewer on WooCommerce, “I wanted some steering (not due to the plugin, however somewhat due to some customizations we’ve achieved) and the assist is tremendous swift.”

One other reviewer appreciates its assist, “Help is nice! In the event you face any points Goran is there and can present chat assist with actually fast options. I like to recommend this plugin for the good design and ease of use.” 

10. AutomateWoo — finest for granular management over automations

Lively installations: 40,000+

WordPress score: 3.6/5

AutomateWoo automates your buyer journey. When somebody abandons a cart value over $100, it could possibly ship three emails spaced two hours, 24 hours, and 72 hours aside. 

When VIP clients haven’t ordered in 60 days, you possibly can set off a personalised win-back marketing campaign with unique reductions.

It captures visitor emails earlier than checkout completion and tracks which campaigns generate income. You construct workflows visually — drag triggers like “order accomplished,” add guidelines like “product class equals footwear,” then actions like “ship e-mail” or “add buyer tag.”

Who it’s for

Excellent if you happen to love tinkering with automation logic and need granular management over each buyer interplay. Much less appropriate if you happen to want pre-built options that work immediately.

Key options

• Visible workflow builder with limitless steps
• Pre-submit e-mail seize for company
• Dynamic customized coupon technology
• SMS through Twilio integration
• Wishlist reminders and sale alerts
• Card expiry notifications
• Subscription occasion triggers
• Customized operate assist for builders

Execs

• Limitless e-mail sending
• Works fully inside WordPress
• Integrates with main WooCommerce plugins
• Detailed conversion monitoring
• WPML multilingual assist
• No month-to-month charges for e-mail quantity

Cons

• Combined consumer opinions (3.6/5)
• Steep studying curve
• Restricted buyer assist
• Birthday and referral options price further

Pricing

• AutomateWoo: $159/12 months (or $254.40 billed month-to-month)
• Add-ons: Birthdays and Refer-a-Buddy bought individually

Critiques

The opinions are combined for AutomateWoo, however are optimistic total. It’s a type of instruments you’ll must completely analysis earlier than shopping for.

“Automatewoo is definitely extremely highly effective when arrange appropriately,” says one reviewer, “I’ve it automating all types of duties in my retailer which might take me ages to finish. The assist has additionally been nice serving to me arrange my final automation precisely how I needed.”

Nonetheless, one other reviewer thinks the platform is stale with few new options, “There are 2 issues I don’t like. 1. Plugin has plugins. Like birthday and referrals. They shouldn’t be bought individually. 2. There may be nearly no new options. Perhaps 1 in each 2-3 years. Updates are principally to keep up.”

11. Brevo — finest for budget-conscious shops needing e-mail, SMS, and chat mixed

Lively installations: 20,000+

WordPress score: 3.1/5

Brevo bundles e-mail, SMS, WhatsApp, and stay chat into one platform that syncs with WooCommerce. Your transactional emails lastly attain inboxes as a substitute of spam folders utilizing its SMTP relay, whereas automation handles every little thing from welcome collection to deserted carts.

It tracks which merchandise clients view, what they abandon, and once they final bought — then makes use of this information for exact segmentation. 

You’ll be able to message VIPs in another way from cut price hunters, ship SMS to cart abandoners after e-mail fails, or set off WhatsApp messages for order updates.

Who it’s for

Select Brevo if you happen to want multichannel communication past e-mail and battle with transactional e-mail supply. Excellent while you need CRM options with out separate software program prices.

Key options

• SMTP relay for transactional emails
• Visible automation workflow builder
• Free limitless contact storage
• SMS and WhatsApp campaigns
• Dwell chat widget included
• CRM for order monitoring
• 40+ e-mail templates
• Behavioral web site monitoring

Execs

• Free plan contains 300 emails each day
• Multichannel messaging in a single platform
• Dependable transactional e-mail supply
• Cellular app for chat responses
• No contact storage limits

Cons

• Low WordPress consumer rankings (3.1/5)
• Advanced interface for newcomers
• Restricted WooCommerce-specific options
• Help could be gradual

Worth

• Free: 300 emails/day, limitless contacts
• Starter: $9/month for five,000 emails
• Enterprise: $18/month, contains automation

Critiques

Brevo’s WooCommerce opinions are conflicting as a result of WordPress customers give it 3.1/5, whereas G2 reviewers give it a way more beneficiant 4.5/5, and Trustpilot customers give it 4.3/5.

As an illustration, this Trustpilot consumer appreciates Brevo’s assist, “An amazing platform to pair with WordPress and WooCommerce websites. And above all, responsive customer support, which is turning into so uncommon!”

On G2, one reviewer says, “What I recognize most about this platform is that the price is aligned with precise utilization, and it’s pretty simple to make use of. I like that there are other ways to add your contacts, it was very straightforward to implement in our approach of working.”

12. MailerLite — finest for product blocks and popups

Lively installations: 30,000+

WordPress score: 2.9/5

MailerLite gives drag-and-drop builders, automated flows, and direct WooCommerce integration that tracks gross sales from every marketing campaign.

Product blocks pull objects out of your catalog routinely, deserted cart emails set off when clients depart, and popups develop your record with out coding.

It contains checkout opt-ins, syncs order information for segmentation, and reveals which emails generate income. You get visible automation builders, mobile-responsive templates, and comparative reporting to see what works — all manageable from one dashboard.

Who it’s for

Choose MailerLite if you’d like skilled e-mail advertising for WooCommerce with out complexity or excessive prices. Excellent for small shops prioritizing ease of use over superior options.

Key options

• Automated product importing
• Gross sales monitoring with marketing campaign ROI
• Visible automation builder
• Deserted cart restoration
• Customizable checkout opt-in
• Pop-up varieties included
• Order-based segmentation
• Double opt-in assist

Execs

• All plans embrace touchdown pages
• Person-friendly interface
• Inexpensive pricing construction
• 24/7 assist on paid plans
• Comparative reporting included

Cons

• Low WordPress consumer score (2.9/5)
• Restricted automation templates
• Fundamental WooCommerce options solely
• Templates are restricted on the free plan

Worth

• Free: As much as 1,000 subscribers, 12,000 emails/month
• Rising enterprise: $10/month for 500 subscribers, limitless emails
• Superior: $20/month, contains automation and AI instruments

Critiques

G2 customers have given MailerLite an total score of 4.6 out of 5, and Trustpilot customers have given it 4.5/5, regardless of WordPress customers giving it 2.9/5.

“I’m really impressed by the promptness and reliability of the crew,” says one Trustpilot reviewer, “The app is well-designed, and the shopper assist is superb — responsive, useful, and pleasant. I wholeheartedly suggest them!”

One other reviewer on G2 prefers MailerLite to different instruments —”I’ve beforehand used another well-known options however since shifting to Mailerlite have discovered the fitting stability of performance, price and repair.”

The advantages of utilizing superior e-mail advertising plugins

Your WooCommerce retailer sends order confirmations and transport updates routinely. Nice begin, however what in regards to the buyer who browsed 5 merchandise yesterday and left? Or the VIP who spent $2,000 final 12 months however hasn’t ordered since January?

Inventory WooCommerce emails can’t aid you there. Each buyer will get the identical generic receipt, the identical transport discover, and the identical forgotten password e-mail.

Right here’s the place devoted e-mail advertising plugins change every little thing:

• Segmentation splits your record by habits, spending, location, or any information level you monitor
• Behavioral triggers catch alternatives WooCommerce misses — browse abandonment, cross-sells after purchases, and reactivation for quiet clients
• Visible builders allow you to design emails that match your model, add dynamic product grids, and take a look at completely different variations

Current Omnisend information reveals the impression. In 2024, automated emails drove 37% of e-mail income from simply 2% of sends. Click on-to-purchase charges reached 33% for automated messages versus 5.5% for traditional campaigns.

Welcome sequences and deserted cart flows carried out even higher, with half the individuals who clicked making purchases.

There’s additionally the buyer journey issue — somebody indicators up, browses, provides to cart, purchases, then goes quiet. Every second gives an opportunity to attach. 

Electronic mail advertising plugins catch all of them, with welcome collection, cart saves, thank-you sequences, product opinions, replenishment reminders, and win-back gives. WooCommerce alone misses these income alternatives fully.

Electronic mail advertising methods that drive WooCommerce gross sales

Choosing the proper plugin is the first step. Income comes from sending emails that present worth and switch subscribers into repeat consumers, so that you’ll must transcend affirmation emails with a method that targets clients at the most effective moments.

Right here’s what separates worthwhile e-mail applications from these barely breaking even.

Should-have automation flows

These three workflows constantly generate the very best returns:

• Welcome collection: New subscribers want nurturing, not fast gross sales pitches. Ship your model story first, bestsellers subsequent, then a reduction in the event that they haven’t bought. Area emails 2–3 days aside for finest engagement.
• Superior cart restoration: One reminder not often works. Hit completely different angles — present cart contents instantly, add buyer opinions after 24 hours, and create urgency at 72 hours. Phase by cart worth to supply proportional incentives.
• Publish-purchase campaigns: Order affirmation is only the start. Request opinions as soon as objects arrive, counsel equipment based mostly on buy, share care directions, or recipes. Every follow-up e-mail builds loyalty past transactions.

Watch this video for extra automation suggestions:

Sensible segmentation suggestions

Cease blasting your total record. These segments constantly outperform:

• VIP clients: Monitor lifetime worth and buy frequency. Your prime 20% deserve unique previews, greater reductions, and private consideration.
• Browse abandoners: Somebody seen 5 merchandise however didn’t convert? They’re however want a nudge — ship focused gives on these objects.
• Win-back candidates: Determine clients gone quiet for 90+ days. Check completely different reactivation gives to search out what brings them again.

Omnisend contains 30+ pre-built segments like “deal hunters” and “high-potential consumers” that you could activate instantly.

Emails that convert

Minor tweaks in design and duplicate can double your click on charges:

• Topic traces: Questions create curiosity, corresponding to “Discovered one thing you like?” as a substitute of “We saved your cart”. Together with first names can even enhance open charges.
• Design priorities: Your emails must look improbable on desktop, cell, and pill. Use single columns, readable fonts, and buttons sized for thumbs. Check each e-mail on telephones earlier than sending.
• Compelling copy: Deal with outcomes clients need. “Get up refreshed” beats “Premium mattress expertise.” Add evaluate stars or testimonials close to your name to motion for fast credibility.

How we take a look at WooCommerce e-mail advertising plugins

My analysis course of examined consumer opinions throughout platforms, in contrast pricing constructions, studied characteristic documentation, and analyzed interface screenshots for every plugin. 

Widespread complaints and reward patterns emerged, revealing gaps between advertising guarantees and precise efficiency for each device. You could find out extra under.

Wrapping up — choose the plugin that matches your objectives

Most WooCommerce income comes from current clients, not new ones.

Omnisend handles this finest with workflows that set off on shopping, cart abandonment, and buy patterns. MailPoet works if you happen to hate exterior dashboards, whereas Retainful enables you to ship 20,000 emails for $19/month.

Begin together with your greatest drawback — cart restoration, submit notifications, or e-mail supply — then choose the plugin that solves it. You’ll be able to at all times improve as you develop.

Do not forget that since you might have a WooCommerce retailer, your greatest income earners will likely be automations, not campaigns. The most effective e-mail advertising plugins will cowl your complete buyer journey and monitor gross sales and income throughout all channels.

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