11 Social Media Platforms for Entrepreneurs in 2024!

In the event you’ve been even remotely energetic on TikTok, chances are high you’ve encountered a sure “unhinged” inexperienced owl. Sure, you guessed it proper – we’re speaking about Duo, the quirky mascot of the language-learning app Duolingo

Duo isn’t simply your common mascot. This feathery good friend has taken the web by storm with its quirky character and unpredictable antics. From mild reminders to borderline threats about not maintaining together with your language classes, Duo has change into a cult favourite, particularly amongst Gen Z customers.

However what’s much more spectacular is how Duolingo has leveraged this quirky character to skyrocket its presence on social media, significantly on TikTok. As Katherine Chan, Duolingo’s advertising director, mentioned: “A big quantity of our consumer progress comes from folks seeing us on TikTok.”

And it’s not nearly throwing out any content material. Duolingo understands the nuances of every platform. As Chan explains, “The audiences are simply completely different. What works on TikTok may not essentially resonate on Instagram or Fb.” As an example, whereas Duo’s twerking antics would possibly rack up hundreds of thousands of views on TikTok, they fall flat on Instagram Reels.

So, it’s essential to know which platforms fit your model finest. As entrepreneurs it’s worthwhile to rigorously consider execs and cons of social media platforms earlier than you start your advertising technique. That’s the place this text is available in that will help you.

We’ve achieved the analysis, sifted by way of the noise, and compiled a listing of the highest social media platforms in 2024. Some you’ll acknowledge, others is likely to be new to you. However each has the potential to raise your model and join you together with your audience in significant methods. So, let’s start.

Why Do you have to Sustain With Social Media Developments?

Social media is sort of a buzzing market the place developments pop up and fade away quicker than you possibly can say “scroll.” However why do you have to trouble maintaining with these developments amidst all the opposite issues in your plate? Let’s break it down.

1. Catch the Wave of Recognition: Social media developments are like waves within the ocean of on-line chatter. They arrive and go rapidly, however if you catch one on the proper time, it may give your model an enormous increase. By staying on high of what’s trending, you possibly can trip the wave of recognition and get your message on the market earlier than it’s outdated information.
2. Keep Related and Aggressive: Relevance is essential within the fast-paced world of social media. If you’d like your model to face out and keep forward of the competitors, it’s worthwhile to be a part of the dialog. Maintaining with social media developments helps you just do that by making certain that your content material is contemporary, partaking, and consistent with what your viewers needs to see.
3. Have interaction Your Viewers: At this time’s shoppers are savvy, and so they anticipate manufacturers to maintain up with the occasions. By incorporating present developments into your social media technique, you possibly can seize the eye of your viewers and hold them engaged. Whether or not it’s a viral meme or a preferred hashtag, tapping into what’s trending exhibits your viewers that you simply’re paying consideration and that you simply’re tuned in to what they care about.
4. Seize New Alternatives: Social media developments aren’t nearly staying related; they’re additionally about recognizing new alternatives. You possibly can determine new methods to attach together with your viewers and showcase your model in a contemporary mild by keeping track of what’s sizzling proper now. Whether or not it’s a brand new platform, a preferred matter, or a trending format, staying within the loop can open up doorways to your model and assist you attain new heights.
5. Adapt and Evolve: The digital panorama is continually altering, and types that fail to adapt get left behind. By staying up-to-date, you possibly can make sure that your model stays agile and conscious of the ever-shifting currents of on-line tradition. Whether or not it’s a brand new algorithm or a change in shopper conduct, being conscious of what’s taking place on this planet of social media permits you to pivot and regulate your technique accordingly.

Maintaining with social media developments isn’t only a nice-to-have; it’s essential for any model trying to reach the digital age. Don’t let the fast-paced world of social media move you by—bounce in, keep knowledgeable, and trip the wave of success!

High 8 Social Media Platforms Entrepreneurs Ought to Watch in 2024!

1. Fb

• What it does: Fb is a social media platform the place customers can join with family and friends, share updates, photographs, movies, and be part of communities primarily based on pursuits.
• Institution: Fb was based by Mark Zuckerberg, alongside along with his faculty roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. It was launched in February 2004.
• Month-to-month Lively Customers (MAU): As of the second quarter of 2023, Fb had 3.05 billion month-to-month energetic customers.

Why Ought to Entrepreneurs Take into account Utilizing Fb?

1. Intensive Promoting Instruments: Fb affords a variety of subtle promoting instruments that permit entrepreneurs to focus on their desired viewers exactly primarily based on demographics, pursuits, behaviors, and extra.
2. Excessive Engagement Charges: Regardless of its immense consumer base, Fb maintains spectacular ranges of engagement, with customers spending practically 20 hours monthly on the platform. This presents enormous alternatives for entrepreneurs to seize the eye of their viewers by way of compelling content material and commercials.
3. Strong Analytics: Fb gives complete analytics and insights into marketing campaign efficiency, permitting entrepreneurs to trace key metrics, measure ROI, and optimize their methods accordingly. This data-driven method permits entrepreneurs to repeatedly enhance the effectiveness of their campaigns.

2. YouTube

• What it does: YouTube is a platform the place customers can watch and share movies on varied matters, starting from leisure to academic content material.
• Institution: Based by Steve Chen, Chad Hurley, and Jawed Karim in 2005, YouTube has since change into probably the most standard web sites globally.
• Month-to-month Lively Customers (MAU): Each month, round 2.491 billion folks use YouTube to observe movies.

Why Ought to Entrepreneurs Take into account Utilizing YouTube?

1. Heavy Site visitors: Each day, customers collectively watch about 1 billion hours of video on YouTube, amounting to roughly 15 billion movies seen every day. This excessive degree of exercise presents an enormous viewers for entrepreneurs to succeed in.
2. Increased Visibility on Google: YouTube movies usually seem in Google search outcomes, enhancing the net presence of companies and rising their visibility to potential clients. With over 800 million movies hosted on the platform and 500 hours of recent video content material uploaded each minute, there are ample alternatives for companies to face out.
3. Construct Your E mail Record on YouTube: YouTube gives instruments for entrepreneurs to combine sign-up types into movies, facilitating the expansion of their e-mail lists.
4. A number of Video Sorts: From explainer movies to buyer testimonials, YouTube affords a wide range of codecs for companies to showcase their model. By catering to completely different viewers preferences, companies can successfully interact with their goal demographic.

3. Instagram

• What It Does: Instagram is primarily a visible platform, making it best for companies with visually interesting services or products.
• Institution: Based in 2010 by Kevin Systrom and Mike Krieger.
• Month-to-month Lively Customers (MAU): Instagram boasts over 2 billion month-to-month energetic customers.

Now, why ought to entrepreneurs care about all this? As a result of Instagram is a goldmine for reaching out to folks. It’s not only a place for sharing cat movies – it’s the place folks go to seek out new issues to purchase and find out about new manufacturers. So in case you’re attempting to get your model on the market, Instagram is the place to be!

Let’s dive into some numbers to see simply how huge of a deal Instagram is:

1. Most popular Platform of Gen Z and Millennials: Instagram is the go-to platform for youthful generations. Greater than half of its customers fall into the 18 to 34 age teams mixed. In case your audience consists of Gen Z or millennials, Instagram is the place you’ll discover them.
2. Third Most-Used Social Platform: Instagram isn’t simply standard, it’s one of many high canine within the social media world. It’s proper up there with Fb and WhatsApp, that are additionally owned by the identical firm. If you wish to attain a large viewers, Instagram is the place it’s at.
3. Second Favourite Social Media Platform: In line with a worldwide survey, Instagram ranks because the second most-liked social media platform. Individuals love spending time on Instagram, scrolling by way of footage and movies.
4. Engagement Charges: Instagram customers are actively partaking with content material. The common engagement price for an Instagram submit might sound low at round 0.60%, however it may differ relying in your trade.

Instagram isn’t slowing down anytime quickly. With its guardian firm, Meta, continuously innovating and including new options, the platform is simply going to get larger and higher. So in case you’re not already on Instagram, now’s the time to leap on board and begin reaching out to your viewers in an entire new means.

4. Tiktok

• What it does: TikTok is a social media app the place folks create and share quick movies, often set to music. It’s all about being inventive and having enjoyable.
• Institution: TikTok was based by a Chinese language firm known as ByteDance in 2016. It began out in China as an app known as Douyin and later turned TikTok when it expanded to different international locations.
• Month-to-month Lively Customers (MAU): There are over 1.218 billion individuals who use TikTok each month.

In the event you’re a enterprise, TikTok is an effective way to succeed in an enormous viewers of younger, engaged customers. Whether or not you’re promoting garments, make-up, or devices, TikTok can assist you get your message on the market and increase your gross sales. Let’s check out among the statistics:

1. Engagement Charges: TikTok boasts spectacular engagement charges. With 29% of its energetic installs opening the app every day, it’s the second most partaking app after Instagram. This excessive degree of engagement implies that your advertising content material is extra more likely to be seen and interacted with by customers.
2. Influencer Advertising Potential: Influencers are an enormous deal on TikTok, and collaborating with them may be extremely efficient for entrepreneurs. Adverts with creators on TikTok have been proven to drive a 26% improve in model favorability amongst social/video platform customers within the U.S. This demonstrates the facility of influencer advertising on the platform.
3. Return on Funding: TikTok advertisements supply a robust return on funding for entrepreneurs. On common, advertisers are seeing a return of $2 for each $1 spent on the platform. This demonstrates the effectiveness of TikTok advertisements in driving outcomes for companies.
4. Trending Challenges and Viral Content material: TikTok is thought for its viral challenges and developments, which frequently achieve widespread consideration and participation from customers. Entrepreneurs can leverage these developments to create content material that resonates with their audience and generates buzz round their model.

For entrepreneurs seeking to promote their model, TikTok affords a novel alternative to attach with a big and engaged viewers in a enjoyable and inventive means.

5. X (Previously ‘Twitter’)

• What it does: X is a social media platform that enables customers to share quick messages, concepts, and content material with others.
• Institution: It was based by Jack Dorsey, Biz Stone, and Evan Williams again in 2006.
• Month-to-month Lively Customers (MAU): X boasts greater than 550 million customers.

Why Ought to Entrepreneurs Take into account ‘X’?

1. Your Profile Will Drive Site visitors to Your Website: X profiles function a gateway to manufacturers’ on-line presence, driving visitors to their web sites and inspiring additional exploration. With practically half of customers visiting a model’s web site after viewing their X profile, optimizing profiles for consistency and relevance is important for maximizing conversions.
2. Promoting Spend is Low & Efficient: Promoting on X affords an economical technique of reaching goal audiences. With campaigns delivering a 40% greater return on funding in comparison with different media channels, X’s promoting choices present wonderful worth for entrepreneurs.
3. Neighborhood Administration is Potential with Branded Hashtags: Branded hashtags allow efficient group administration and consumer engagement. Comprising 70% of the full hashtag panorama, entrepreneurs can use these instruments to create model communities, facilitate discussions, and supply user-generated content material.

6. Pinterest

• What it does: Pinterest is sort of a digital bulletin board the place you possibly can gather and share inspiring photographs and movies. You possibly can set up these into completely different boards primarily based on themes or pursuits.
• Institution: Pinterest was based by Ben Silbermann, Evan Sharp, and Paul Sciarra in 2010.
• Month-to-month Lively Customers (MAU): At the moment, Pinterest has over 450 million month-to-month energetic customers.

Why Ought to Entrepreneurs Take into account Pinterest?

Pinterest isn’t just a social media platform; it’s a spot the place folks actively search for concepts and inspiration. Right here’s why entrepreneurs ought to take note of Pinterest:

1. Excessive Buy Intent: 83% of Pinterest customers have made purchases primarily based on content material they noticed on the platform. This implies persons are extra seemingly to purchase merchandise they uncover on Pinterest, making it a profitable platform for companies.
2. Numerous Content material: Pinterest isn’t only for footage of cute puppies or fancy desserts. It’s a hub for every kind of content material, together with weblog posts, tutorials, infographics, and movies. This implies entrepreneurs have a variety of choices to showcase their model and merchandise.
3. Drive Web site Site visitors: Not like another social media platforms, Pinterest permits customers to incorporate clickable hyperlinks of their posts. This implies entrepreneurs can drive visitors on to their web sites, rising the possibilities of conversions and gross sales.

7. LinkedIn

• What it does: LinkedIn is a social media platform designed particularly for professionals to attach, community, and share career-related data.
• Institution: LinkedIn was based by Reid Hoffman in 2003.
• Month-to-month Lively Customers (MAU): LinkedIn has over 1 billion members worldwide, with hundreds of thousands of individuals utilizing it each month.

Why Ought to Entrepreneurs Take into account LinkedIn?

1. Giant Skilled Viewers: Since LinkedIn is all about work, you’re reaching people who find themselves severe about their careers. In case your model is focusing on professionals, that is the place they hang around.
2. Nice for B2B Advertising: If your enterprise sells services or products to different companies, LinkedIn is ideal. You possibly can join with decision-makers and different professionals who is likely to be eager about what you supply.
3. Reliable Promoting: In comparison with different social media platforms, LinkedIn is seen as extra dependable by manufacturers. Adverts on LinkedIn usually tend to result in precise gross sales or enterprise alternatives.
4. Skilled Networking: LinkedIn is all about making connections. You possibly can open up new alternatives for partnerships, collaborations, and progress, by networking with different professionals and companies.

8. Twitch

• What it does: Twitch is a dwell streaming platform primarily centered on online game content material.
• Institution: It was initially a spin-off of Justin.television, based in 2011 by Justin Kan.
• Month-to-month Lively Customers (MAU): Twitch has greater than 140 million customers.

Why Ought to Entrepreneurs Take into account Twitch?

1. Engaged Viewers: Individuals on Twitch aren’t simply passive viewers. They chat with one another and with the streamers in realtime. This implies they’re actually taking note of what’s taking place, which is nice for advertising.
2. Interactive Promoting: Not like conventional advertisements, which individuals simply watch, on Twitch, viewers can work together with advertisements and even with the streamers. This makes your promoting extra partaking and memorable.
3. Constructing Communities: Twitch isn’t only a platform; it’s a group. Manufacturers can change into part of that group by sponsoring occasions or creating content material that resonates with Twitch customers.
4. Future Potential: Twitch continues to be rising and evolving. So, in case you begin advertising on Twitch now, you may get forward of the competitors and construct a robust presence earlier than everybody else catches on.

Whether or not you’re aiming to succeed in players, music lovers, or cooking fans, Twitch affords a novel alternative to have interaction with a various viewers by way of dwell interactions and immersive content material experiences.

High 3 New Social Media Platforms for 2024

When you is likely to be acquainted with the massive social media names, it’s value exploring new platforms as properly. Being one of many first to hitch a brand new social media platform may give entrepreneurs an enormous benefit. It’s like being on the entrance of the road earlier than everybody else will get there. When a brand new platform takes off, those that had been there from the start have a head begin in constructing a following and establishing their model.

1. Threads

• What it does: Threads is a text-based dialog app the place customers can share quick messages, photographs, movies, and hyperlinks with their community and interact in public conversations.
• Institution: Launched in July 2023 by its guardian firm, Instagram.
• Month-to-month Lively Customers (MAU): 130 million month-to-month customers as of the fourth quarter of 2023.

Why Ought to Entrepreneurs Take into account Threads?

1. Prolonged Character Restrict: Threads permit as much as 500 characters per message, giving entrepreneurs more room to convey their message in comparison with platforms like Twitter. This enables for extra detailed storytelling and full ideas.
2. Integration with Instagram: Threads seamlessly integrates with Instagram, permitting entrepreneurs to cross-post content material between the 2 platforms. This helps attain a bigger viewers and improve model visibility.
3. Verification: Verified Instagram accounts are mechanically verified on Threads, saving entrepreneurs the trouble of going by way of the verification course of once more. This provides credibility to their model presence on the platform.
4. Advert-Free Expertise (for now): Threads at present doesn’t show advertisements, offering customers with an uninterrupted looking expertise. Entrepreneurs can make the most of this ad-free setting to have interaction with customers with out distractions.

2. Lemon8

• What it does: Lemon8 is a contemporary social media platform that mixes components of Instagram and Pinterest. It’s a spot the place customers can share their life-style pursuits similar to vogue, make-up, skincare, journey, well being & wellness, health, and meals by way of photographs and posts.
• Institution: Lemon8 was created by ByteDance, the identical firm behind the favored app TikTok. It was launched globally in early 2023.
• Month-to-month Lively Customers (MAU): Initially, Lemon8 noticed speedy progress, with over 4.1 million customers in the USA inside its first few months and over 17 million customers by mid-2023. Nonetheless, its every day energetic customers have decreased lately, indicating a shift in its reputation.

Why Ought to Entrepreneurs Take into account Lemon8?

1. Visible Model Attraction: Lemon8 is photo-heavy and focuses on life-style content material, making it best for manufacturers in industries like vogue, magnificence, journey, and meals. In case your model depends on visible attraction, Lemon8 might be an excellent platform to showcase your services or products.
2. Catering to Gen Z: Lemon8 initially gained reputation amongst Gen Z customers, who make up a good portion of its consumer base. For manufacturers focusing on this demographic, Lemon8 gives a possibility to attach with potential clients in an area the place they’re actively engaged.
3. Early Adoption Benefit: Being an rising platform, Lemon8 affords entrepreneurs the prospect to determine a presence earlier than it turns into oversaturated. By getting in early, manufacturers can construct a loyal following and stand out in a much less aggressive setting.
4. Engagement Alternatives: Lemon8 encourages a conversational and relatable tone, permitting manufacturers to attach with their viewers on a private degree. Creating a real voice and sharing content material that resonates with customers, entrepreneurs can foster significant interactions and construct model loyalty.

3. Substack

• What it does: Substack is a platform for creating and distributing e-mail newsletters. It’s a easy method to share your ideas, tales, or experience straight together with your viewers.
• Institution: Substack was based by Chris Greatest, Hamish McKenzie, and Jairaj Sethi within the 12 months 2017.
• Month-to-month Lively Customers (MAU): Substack has over 1 million folks paying for subscriptions to publications every month.

Why Ought to Entrepreneurs Take into account Substack?

1. Direct Reference to Viewers: Substack permits entrepreneurs to determine a direct line of communication with their viewers by way of e-mail newsletters. This direct connection permits them to bypass the noise of social media algorithms and ship content material on to their subscribers’ inboxes.
2. Engagement and Loyalty: E mail newsletters have excessive open charges in comparison with social media posts. Subscribers to your Substack are more likely to be extra engaged and dependable, as they’ve actively chosen to obtain your content material of their inbox.
3. Neighborhood Constructing: Substack’s dialogue threads function fosters group engagement. Entrepreneurs can create a way of belonging amongst their subscribers by facilitating discussions and interactions round their content material.

So, whereas the massive social media giants are nice for reaching a large viewers, exploring new platforms can assist entrepreneurs join with area of interest audiences in a extra focused means.

Ultimate Ideas

As we wrap up our exploration of the highest social media platforms for entrepreneurs in 2024, it’s essential to recollect one key precept: high quality over amount. It may be tempting to try to be all over the place suddenly. As an alternative, deal with those that matter most to your audience.

Similar to Duolingo strategically makes use of TikTok to attach with its viewers, entrepreneurs have to rigorously select the platforms that align with their model and audience. Whether or not it’s Instagram for footage, LinkedIn for skilled connections, or Twitter for fast updates, every platform has its personal strengths.

So, earlier than diving headfirst into your social media technique, take the time to judge which platforms are finest suited to your model and aims. Take into account the place your audience spends their time and what sort of content material resonates most with them.

Good Luck!

Additional Reads:

The Function of Hashtags in Social Media Advertising!

How Does Social Media Impression on Shopper Behaviour?

Sorts of Social Media Contents to Use in 2023-24!

How Cross-Posting Expands Your Social Media Recreation!

Greatest Social Media Automation Instruments to Use in 2024!