Parenting within the digital age has opened up new avenues for assist, recommendation, and inspiration. In Singapore, a vibrant neighborhood of parenting influencers has emerged, sharing their journeys, ideas, and experiences with hundreds of followers. These influencers, usually considered Key Opinion Leaders (KOLs), play an important function in shaping parenting tendencies and selections. For manufacturers seeking to join with households, partaking in KOL advertising or influencer advertising with these high 10 parenting influencers is a technique price contemplating.
1. Bert & Lulu (@bertandlulu) – 626K Followers
Bert and Lulu, referred to as @bertandlulu, lately welcomed their first youngster, a child woman affectionately nicknamed Toto. Their Instagram is now crammed with playful and heartwarming moments that seize the thrill—and occasional chaos—of early parenthood. Followers love following their journey, which blends humour, love, and relatable household experiences, making their content material each entertaining and real. As they embrace this new chapter, Bert and Lulu proceed to share the little milestones, heartfelt moments, and laughter that outline their rising household life.
2. Sabrina Seah (@bigtreeandkoala) – 18.8K Followers
Sabrina Seah, referred to as @bigtreeandkoala, is a loyal mom of two lovely toddlers, and her Instagram feed is a pleasant mix of household adventures and heartfelt moments. Whether or not it’s a day trip at Pororo Park or a snowy escapade at Snow Metropolis, Sabrina and her household are at all times partaking in enjoyable actions that any toddler would love. Her account serves as a digital diary the place she lovingly paperwork her youngsters’s milestones, permitting her followers to witness the expansion and improvement of her little ones.
3. Sheila Mandy (@sheilamansy) – 45.4K Followers
Sheila Mandy, referred to as @sheilamansy, superbly exemplifies the stability of being a profession lady and a devoted mom. Her Instagram feed, characterised by a minimalistic aesthetic, completely displays the quiet but snug dynamic inside her household. Sheila’s method to content material is unassuming however highly effective, capturing the essence of her household life with simplicity and style.
4. Melissa Celestine Koh (@melissackoh) – 281K Followers
Melissa Celestine Koh is one in all Singapore’s must-follow feminine influencers, with a staggering 281 thousand followers. Whereas she is primarily identified for her trend and way of life content material, Melissa additionally shares her journey as a mom, making her a multifaceted influencer who appeals to a broad viewers. Her Instagram feed is a mixture of stunning household moments, parenting recommendation, and fashion-forward content material, making her a favorite amongst mothers who love fashion and substance.
5. Mong Chin Yeoh (@mongabong) – 308K Followers
Mong Chin Yeoh, higher referred to as Mongabong, is a powerhouse within the influencer world with over 300 thousand followers. As a mother, Mong Chin shares her parenting journey alongside her content material on health, magnificence, and way of life. Her potential to juggle a number of roles whereas staying genuine and relatable has earned her a loyal following.
Mong Chin’s content material is numerous, providing one thing for everybody, whether or not you’re fascinated by parenting ideas, magnificence recommendation, or health inspiration. For manufacturers, her wide-reaching affect makes her a really perfect companion for influencer advertising campaigns that purpose to attach with a various viewers.
6. Ying Tian (@eyeletskirt) – 12.1K Followers
Ying Tian, or @eyeletskirt on Instagram, is a inventive soul who shares her parenting journey with a give attention to making on a regular basis moments particular. Her content material is crammed with lovely household moments, inventive parenting concepts, and ideas for partaking with youngsters. Ying Tian’s feed is a vibrant and joyful area, the place dad and mom can discover inspiration for enjoyable and significant household actions.
7. Could (@mmlittlee) – 11.5K Followers
Could, referred to as @mmlittlee on Instagram, presents her followers a heartfelt glimpse into her life as a mom in Singapore. Her content material is a pleasant mixture of parenting ideas, household outings, and the on a regular basis joys of elevating youngsters. Could’s feed is crammed with love and laughter, making her a comforting presence for fogeys navigating the challenges of motherhood.
8. Summer time (@ahappymum) – 8.1K Followers
Summer time, also referred to as @ahappymum, brings positivity and pleasure to the parenting neighborhood together with her uplifting content material. As a mom, she shares the highs and lows of parenting, at all times with a optimistic spin that encourages different dad and mom to remain optimistic. Her feed is crammed with enjoyable household actions, inventive tasks, and motivational posts that encourage dad and mom to embrace the thrill of motherhood.
9. Sarah X Miracle (@sarahxmiracle) – 190K Followers
Sarah X Miracle is a dynamic influencer who balances her profession as a singer and songwriter together with her function as a mother. With 190 thousand followers, Sarah’s Instagram is a mixture of her skilled achievements and her life as a mom, making her a relatable and provoking determine for a lot of dad and mom. Her content material is numerous, providing insights into each her private {and professional} life, making her a well-rounded influencer.
10. Zonia Raymond Tan-Ng (@zoyniaraymond) – 40.4K Followers
Zonia Raymond Tan-Ng is a parenting influencer who shares her life as a mother by means of candid posts and household tales. With over 40 thousand followers, Zonia’s content material is relatable and sincere, specializing in the realities of parenting, each the highs and the lows. Her posts usually embody ideas for managing household life and tales that resonate with dad and mom who perceive the challenges of elevating youngsters.
Conclusion
Whether or not you’re a dad or mum searching for recommendation or a model seeking to join with Singaporean households, these high 10 parenting influencers provide a wealth of insights and inspiration. In immediately’s digital panorama, influencers play a pivotal function in shaping opinions and behaviours. To successfully attain your audience, partnering with the precise influencers is crucial. That’s the place Kobe is available in. With an intensive influencer advertising platform, Kobe helps manufacturers join with the right influencers and KOLs to raise their advertising technique.
Don’t wait—attain out to us immediately to find how we may help your model thrive within the influencer area!
CONTACT US
