Luxurious influencers are authoritative social media figures who curate aspirational existence centred round high-end manufacturers and experiences, bridging the hole between unique labels and their audiences. By sharing meticulously crafted content material—from glamorous visuals to intimate storytelling—they foster belief, emotional connections, and confidence, positioning themselves as relatable guides to the luxurious world.
Their affect stems from a capability to humanise opulence, making it accessible with out diluting its attract. For manufacturers, these influencers are strategic companions in increasing their attain: they faucet into the aspirational center class, a rising demographic with disposable revenue keen to have interaction with luxurious via “genuine” voices. Whereas showcasing unattainable glamour, influencers stability exclusivity and accessibility, serving to manufacturers domesticate loyalty with out alienating conventional elite purchasers. This twin enchantment—inspiring desires whereas driving income—has made them indispensable in trendy luxurious advertising and marketing. For manufacturers seeking to increase their attain with the assistance of those social influencers in Singapore, we’ve listed ten posh luminaries who’re greatest suited to unfold your message.
1. Yoyo Cao (@yoyokulala) – 501K followers
Yoyo Cao is considered one of Asia’s most influential style figures who’s famend for her type that blends timeless class with a contemporary edge. Recognised by international luxurious manufacturers like L’Officiel, VOGUE, Mont Blanc, and Bulgari, she has cemented her standing as a mode icon within the international style panorama. Her Instagram feed is a fastidiously curated showcase of daring, fashion-forward appears, reflecting her means to set tendencies moderately than observe them. With a worldwide following and an simple presence within the high-fashion scene, Yoyo continues to form Singapore’s luxurious influencer scene.
2. Andrea Chong (@dreachong) – 310K followers
Andrea Chong is a high way of life influencer whose content material primarily options her private insights and the most recent tendencies in style, making her Instagram feed a go-to supply for top style inspiration. She has established herself as a mode authority due to her background because the co-founder of the style model GOOD ADDI+ION and the previous recipient of a Style Icon of the 12 months award. Past showcasing designer ensembles and sweetness necessities, Andrea mixes issues up by sharing aspirational content material with relatable on a regular basis moments, attracting style manufacturers desperate to collaborate along with her for KOL advertising and marketing.
3. Mae Tan (@marxmae) – 141K followers
Social media movie star Mae Tan is an influencer with deep ties to the high-fashion world. Rising from a gross sales assistant to a artistic marketing consultant on the multi-label boutique ‘Give up’, she performed a key function in securing its collaboration with Louis Vuitton for a pop-up retailer, which is a formidable milestone in her profession. Her distinctive type and skill to mix tomboyish items, classic gear, and cult streetwear manufacturers have earned her a loyal Instagram following, the place she shares style insights and private experiences. With an genuine and uncooked aesthetic, Mae stands out within the digital style panorama, effortlessly bridging the hole between avenue type and luxurious.
4. Grace (@graceglazee) – 235K followers
Grace is a way of life influencer who gained on-line reputation for her aesthetically curated Instagram feed, which showcases a mix of high-end style, magnificence, and journey content material. With over 200k followers, she captivates her viewers via trendy visuals and considerate captions, typically showcasing glamorous locations like Paris. Past Instagram, Grace extends her affect to YouTube, the place she paperwork unique getaways and offbeat adventures, solidifying her place as a go-to supply for luxurious journey inspiration.
5. Willabelle Ong (@willamazing) – 461K followers
Willabelle Ong is a luxurious style icon who has attracted the eyes of many resulting from her elegant sense of fashion and creative storytelling in her content material, which covers every little thing style, magnificence, and travel-related. Because the creator of Pale Division, she has constructed a popularity for conceptualising visually gorgeous campaigns, resulting in collaborations with international luxurious manufacturers like Louis Vuitton, Dior, Fendi, Hermès, and Tiffany & Co. Her affect extends past social media and he or she has been featured in lots of esteemed publications corresponding to Vogue and The New York Instances solidifying her standing within the style trade. With over almost half 1,000,000 followers, Willabelle’s trendsetting aesthetic and skill to stability creativity with business enchantment make her a sought-after title in luxurious influencer advertising and marketing.
6. Carrie Wong (@carriewst) – 386K followers
Carrie Wong Si Tian is a luxurious style influencer who incessantly collaborates with high-end manufacturers and graces the pages of prestigious style publications like ELLE Singapore. Describing herself as a “style chameleon,” Wong seamlessly blends female and horny aesthetics which have change into the core theme of her repeatedly evolving type. Whereas her wardrobe leans towards traditional black, white, and earthy tones, she isn’t afraid to experiment with daring hues like vivid crimson, yellow, or inexperienced to make a placing impression.
7. Desmond Tan (@thedesmondtan) – 260K followers
Desmond Tan is a well-liked movie star who additionally now ranks amongst Singapore’s well-known luxurious influencers, notably these within the excessive style scene. As the primary Singaporean actor to attend Milan and Paris Style Weeks in 2023 and 2024, he has made waves within the trade along with his awe-inspiring type. His affect extends past the runway as he has secured prestigious model partnerships, together with his function because the movie star ambassador for Lee Hwa Jewelry’s Destinee diamond line and Swiss luxurious watchmaker Zenith.
8. Jamie Chua (@ec24m) – 1.5M followers
Jamie Chua, a Singaporean socialite and luxurious influencer, has masterfully translated her opulent way of life right into a thriving entrepreneurial empire. She’s greatest recognized for a number of achievements, corresponding to co-founding The Closet Raider, a platform for high-end designer resale, launching the premium skincare model Luminous1 by Jamie Chua, and co-owning Q Aesthetics Clinic. Her meticulously curated Instagram and YouTube presence—that includes designer style hauls, magnificence tutorials, and glimpses into her lavish life—boasts excessive engagement due to her loyal followers who’re at all times desperate to assist her. Balancing entrepreneurship with aspirational content material, she stays a trailblazer in Southeast Asia’s style and sweetness industries, embodying each extravagance and enterprise acumen.
9. Soh Pei Shi (@speishi) – 378K followers
Soh Pei Shi is a number one luxurious influencer with a meticulously curated Instagram grid, which blends high-end style, magnificence collaborations, and aspirational journey diaries, all captured in visually placing, story-driven content material. Her partnerships with prestigious manufacturers like MAC Cosmetics, Kate Tokyo, and Disney spotlight her credibility within the luxurious house, whereas her Korean-inspired aesthetics and polished pictures elevate her enchantment. A trailblazer within the influencer scene, Pei Shi’s means to merge approachable storytelling with jet-setting class and trendsetting type has made her a sought-after voice for each international audiences and elite manufacturers.
10. Aimee Cheng-Bradshaw (@aimeechengbradshaw) – 307K followers
Aimee Cheng-Bradshaw is a longtime social media influencer and worldwide mannequin who is very sought-after by high manufacturers like LongChamp, Anessa, and Olay. All through her profession, she has graced the covers of VOGUE, L’OFFICIEL, HerWorld, and lots of extra. Represented by companies spanning Singapore, Paris, Milan, and Hamburg, her international enchantment underscores her versatility in high-fashion markets. On her Instagram web page, Aimee curates content material that seamlessly blends aspirational model collaborations with glimpses into her polished private {and professional} life.
Conclusion
Luxurious influencers have emerged as pivotal gamers in reshaping how high-end manufacturers join with audiences. By leveraging their curated experience and genuine storytelling, they democratise luxurious for aspirational shoppers whereas preserving its exclusivity—a stability conventional advertising and marketing typically struggles to realize. As manufacturers more and more prioritise increasing into the middle-class market with out compromising status, these influencers provide a dynamic resolution: they translate opulence into attainable want, drive engagement, and foster loyalty throughout various demographics. In an period the place belief and private connection dictate shopper decisions, luxurious influencers usually are not simply trendsetters however important collaborators in redefining the way forward for elite branding.
Wish to join with mums and households in an genuine, significant approach? GetKobe is right here that will help you faucet into Singapore’s high mother influencers, trusted voices in parenting and way of life. Whether or not you’re selling family-friendly services or products, we’ll guarantee your model is highlighted with real engagement and impactful storytelling. Let’s make your message resonate with the viewers that issues most—get in contact with us immediately to create a marketing campaign that really conjures up!
CONTACT US
