10 greatest practices for post-purchase emails — Stripo.ema…

Publish-purchase emails are the aftertaste of on-line procuring, but they’re typically underrated. With almost 361.6 billion emails despatched each day, entrepreneurs face some questions: How do you create fascinating emails? Is it even well worth the effort? With good practices up your sleeve — sure, and that’s our process for at this time!

We’ll discover greatest practices to maximise the worth of post-purchase emails, enhance buyer expertise, and simplify electronic mail design with no coding abilities. Let’s get into it!

About post-purchase emails

Publish-purchase emails are a sequence of messages despatched as soon as an individual locations an order. When crafted proper, they will nurture buyer relationships, drive repeat purchases, and foster belief, in order that they pretty deserve the eye. 

Should you’re nonetheless doubtful, post-purchase emails have a 217% increased open fee than a median electronic mail marketing campaign, supplying you with extra possibilities to show leads into loyal prospects.

Kinds of post-purchase emails

Now that we’ve got lined the percentages and definitions, let’s differentiate post-purchase emails based mostly on their aim:

1. Transactional emails: These have all the main points concerning the buyer’s order — a purchase order affirmation message, bill, receipt, or transport affirmation electronic mail are examples you may even see.
2. Advertising emails: These are promotional messages with reductions, surveys, new merchandise, or evaluate requests. They aren’t as tightly linked to the transaction and don’t deal with the order particulars.

With all of the variations between post-purchase emails in thoughts, we could transfer to the very best practices. 

10 greatest practices for post-purchase emails

Inserting an order is only the start of the shopper expertise. As a vendor, it is advisable guarantee your post-purchase electronic mail circulation naturally results in buyer satisfaction.

That can assist you attain that time, I’ve gathered 10 greatest suggestions for post-purchase electronic mail campaigns from journey and eCommerce companies. We’ll discover examples and what makes them efficient. Let’s dive in!

1. Present gratitude

What’s the very first thing you do as soon as the order is positioned? Do you scan your inbox for an order affirmation electronic mail instantly, or simply transfer on? Personally, I search for proof of buy, and seeing a “Thanks” electronic mail is an easy however candy gesture.

I couldn’t be the one one who noticed the guts emoji with heat needs within the electronic mail beneath. It reveals the vendor’s curiosity in my expertise, which is a superb begin.

(Supply: Electronic mail from KLR Bus)

2. Add gamification parts

Publish-purchase emails are not any exception to implementing gamification. Along with growing click-to-open charges by 220%, it may make your message enjoyable. 

One of many post-purchase messages I obtained had a “What is going to you set within the suitcase?” quiz. After selecting the proper variant, a traveler will get a reduction for the subsequent journey, and there’s no manner to withstand.

(Supply: Electronic mail from KLR Bus)

How you can create a recreation with Stripo

It’s unfair to debate the advantages of gamification with out displaying easy methods to create it, so let’s get into it. Listed here are the steps it is advisable observe:

1. Go to the Interactive module generator.
2. Choose any recreation from the record (I selected a Scratcher).
3. Fill within the Setting part: textual content space, button title.

   

4. Arrange a Response Storage and Merge Tags if wanted.

   

5. Create a fallback message or use an computerized one.

   
   That is it! Now, it can save you the module to your Stripo account or ship it to your electronic mail.

3. Add action-driven parts

Publish-purchase messages will not be solemnly informational, and correctly crafted electronic mail buttons can increase clicks. In numbers, a superb click-through fee in electronic mail falls between 3% and 5%, and motion language can enhance these metrics much more. 

The journey firm I’ve chosen for evaluation makes use of button-shaped calls to motion and crimson as its colour. From the colour psychology, phrase selection, and distinction viewpoint, this mix is highly effective and had me click on inside seconds.

(Supply: Electronic mail from KLR Bus)

4. Construct anticipation with suggestions and checklists

When an merchandise is en route or a visit is coming, you might tease new prospects with how-to data emails or helpful checklists to remind them of the worth. Why is that this vital? 

Think about you’re ready for the journey, and because it will get nearer, the corporate offers packing suggestions or reminds you of obligatory journey paperwork. The thrill and worth skyrocket, and the corporate title is on the prime of your thoughts.

(Supply: Electronic mail from KLR Bus)

eCommerce options could embody user-generated content material, how-to data emails, and utilization suggestions — something that might educate prospects and improve anticipation.

5. Maintain prospects up to date

Pissed off, misplaced, and harassed — that’s how prospects really feel when the supply day comes, and no bundle arrives or shouldn’t be even despatched out. Offering customers with transport affirmation emails and order adjustments in eCommerce post-purchase emails is a should.

Furthermore, it seems that 59% of customers wish to get updates, so not solely do you inform them of buy standing, however you additionally keep away from a unfavorable buyer expertise.

(Supply: Stripo template)

6. Ask for opinions thoughtfully

Do you encourage your current prospects to share a number of phrases or simply request suggestions? It could be a superb time to re-assess your strategy, and I’ve concepts for inspiration!

There’s one post-purchase evaluate electronic mail that has been on my thoughts for days. As an alternative of an ordinary message, Ryanair teased recipients with an opportunity to win a present card. As a buyer, I noticed private worth in sharing suggestions, so for sure, my hesitation light away.

(Supply: Electronic mail from Ryanair)

Such motivational parts encourage current prospects to speak and publish opinions, which builds belief in your model and attracts new leads.

7. Use hyper-personalization

Roughly 72% of digital retailers assume that AI-driven personalization has essentially the most influence on their enterprise, and they don’t seem to be flawed. Personalised messages set your post-purchase electronic mail campaigns other than the static competitors.

Every order offers you extra buyer information — preferences or geographics — and the extra particulars you’ve gotten, the higher you possibly can phase your viewers and alter post-purchase emails.

(Supply: Electronic mail from Extraordinary)

8. Plan electronic mail sequences for long-term

Planning electronic mail sequences prematurely ensures consistency and reveals a buyer lifetime worth. Whereas some companies solemnly deal with attracting new prospects, I’d like to focus on the significance of buyer retention.

Latest research present that repeat prospects usher in 72% of income. Furthermore, customer-centered companies reported a 41% sooner income improve. So not solely does this post-purchase circulation increase your earnings, but additionally speeds the expansion. 

Journey electronic mail sequence instance

We’ve mentioned the significance of long-term buyer relations, however how do they appear in apply? Let’s verify an actionable instance the place every step of buyer journey preparations is accompanied by an electronic mail:

1. Order affirmation with particulars in a PDF, together with action-driven phrases.
2. A suggestion to buy a return ticket with upsells.
3. An informational electronic mail on what to pack for the highway with gamification parts and a reduction for participation. 
4. A guidelines with obligatory journey data.
5. Ideas for vacationers with pets.
6. A evaluate request electronic mail with a reduction for the subsequent journey.

9. Stay eco-friendly

With tons of flash gross sales, promotions, or new arrivals, it’s simple to really feel overwhelmed, however sustainability can save the day. Implementing eco-friendly practices improves content material effectivity and reduces unfavorable environmental influence. 

So, how do you ensure that your post-purchase emails are optimized? Let’s take a look at my findings:

• optimized design: Utilizing compressed pictures, GIFs, and light-weight visuals reduces studying and loading occasions;
• electronic mail frequency: Sending emails too typically seems spammy and will increase one’s carbon footprint. The ten nations — China, Brazil, UK, USA, India, Netherlands, Vietnam, Italy, Germany, and Morocco — generate 2,184 metric tonnes of CO2 each day or 797,160 yearly solemnly from spam;
• darkish mode adjustment: Designing emails suitable with darkish mode can save vitality on screens, thus making messages sustainable.

With the following pointers, your online business could contribute to environmental sustainability and enhance buyer expertise.

10. Foster neighborhood

I’ll begin with the details. Roughly 78.2% of shippers imagine that interacting with the neighborhood raises model consciousness and retains it prime of thoughts. Communities are a chance to let current prospects share their experience and thus really feel vital and concerned.

Publish-purchase emails are an amazing place to embed neighborhood invites and perks for members, have fun essentially the most energetic repeat prospects, and encourage participation.

Create post-purchase emails with Stripo

10 pillars of the post-purchase emails are lined, so it’s time to discover ways to velocity up and ease template creation and the way Stripo could be of assist. 

Discover a best-fitting template

If you’re taking your first steps in crafting post-purchase campaigns, Stripo templates can simplify the method. Right here is how one can navigate the tab and discover the template to work with:

• use filters: It’s possible you’ll seek for templates based mostly on business, season, options, varieties, or integrations;
• attempt key phrase search: If you’re uncertain which characteristic or sort you want however know the subject, attempt looking by key phrases to seek out the very best matches;

• order a customized template: You don’t need to arrange for much less! If in case you have an concept, our crew can be completely happy to create a customized template for you thru an ordering characteristic.

Enhance CTA buttons

The toughest half is behind you! Now that you’ve picked a post-purchase electronic mail template, you might alter it to the model’s wants. 

Name to motion buttons are a vital electronic mail format component, so we’ll begin with them. Right here is the place you might customise the e-mail buttons:

• settings tab: The button block has its personal settings with an choice so as to add a hyperlink, arrange button textual content, alignment, margins, or peak;
• types tab: This part is all about how the button seems: font, font dimension, font household, button colour, border radius, and padding.

Optimize for cell gadgets

As soon as all of the important parts are arrange, we are able to transfer to the subsequent step — cell gadget optimization. Solely 39% of recipients verify their electronic mail on desktops, so focusing on these means shedding a good portion of potential prospects.

Publish-purchase emails are not any exception, so testing the ultimate message’s look on mobiles is a should. Fortunately, it solely takes a click on in Stripo: 

1. Discover the telephone icon within the higher proper nook and click on on it. 

   

2. Examine the template design.
3. Take away some parts for mobiles to liberate area (if wanted), and it’s accomplished.

Add contact particulars

Social media hyperlinks and help emails encourage prospects to have interaction with the model and allow them to simply get assist.

There’s no must manually seek for social media icons, as we’ve got pre-made modules:

1. Click on on Constructions & Modules in your left.
2. Discover the wanted module utilizing filters or scrolling.
3. Drag-n-drop it, and it’s accomplished!

Check your template

With Stripo’s built-in testing instrument, you don’t want third-party apps or platforms to run electronic mail shopper checks and darkish mode previews. 

There’s no want to go away the tab, and all of the steps to observe are listed beneath:

1. Click on on the Check icon.

   

2. Choose the Electronic mail Shoppers choice within the Testing Template window.
3. Click on Run a Check.
4. Examine the outcomes and edit the place wanted.

   

There’s additionally an choice to obtain preview pictures to shortly approve the templates and proceed with the post-purchase electronic mail design.

Publish-purchase electronic mail examples

With all the guidelines and steps in thoughts, it’s time to add a cherry on prime of the cake and talk about post-purchase electronic mail examples. Let’s dive into them!

Airbnb journey reminder

This exact and light-colored reminder electronic mail teases you with an upcoming journey and reservation particulars. With data on the home, security guidelines, and an choice to handle reserving, Airbnb absolutely equips you for the journey.

There isn’t any cross-selling or promotions on different experiences for this location — the e-mail is informational in nature, and it does its job effectively. With a number of motion phrases, it educates and builds anticipation for the traveler, making the message a superb instance of the reminder emails.

(Supply: Electronic mail from Airbnb)

Reserving cost affirmation

Publish-purchase affirmation emails from Reserving really feel fairly the other of these from Airbnb. They’re formal, straight-to-the-point, with no pictures, simply naked textual content. 

It’s a superb instance of an eco-friendly electronic mail — the design is simplified to the utmost, but I’ve the whole lot I want proper in entrance of me.

(Supply: Electronic mail from Reserving)

GymBeam NPS survey

Implementing NPS surveys in post-purchase emails is an efficient factor, however making them interactive can generate as much as 520% extra buyer suggestions. Without having to observe any hyperlinks, a recipient can take a survey with out leaving the e-mail.

The post-purchase electronic mail instance with an NPS beneath is minimalistic and simple however serves its function effectively. Evidently, it received its response.

(Supply: Electronic mail from GymBeam)

Wrapping up

To sum this up, I’d prefer to say that correctly crafted post-purchase electronic mail sequence are a ticket to repeat purchases. With parts of gamification, hyper-personalization, motion phrases, and eco-friendly practices, your messages catch a watch even within the crowded inbox.

And whilst you deal with content material and design, Stripo handles the remainder and ensures your emails operate correctly throughout all electronic mail suppliers.