Key takeaways
MailerLite’s current discount of its free plan contact restrict has led many customers to hunt options that supply higher options and worth for cash.
Options like Omnisend and Sender present enhanced automation capabilities, increased contact limits, and extra complete buyer journey monitoring in comparison with MailerLite.
Customers have reported points with MailerLite’s buyer help and have restrictions, prompting a seek for extra strong e mail advertising options.
The article outlines the highest 10 MailerLite options, emphasizing instruments that cater to ecommerce wants and provide higher pricing buildings and options.
An e mail device that isn’t difficult, tracks your primary metrics, and covers most of your buyer journey for affordable. That’s what MailerLite has provided since 2010. Those self same pluses could possibly be limitations, and why you’re in search of a MailerLite different in 2026.
Different instruments cowl extra of your buyer journey, observe further information, reminiscent of CLV, and allow you to construct advanced experiences that generate extra income and maximize ROI. Some are additionally cheaper and no much less easy.
The extra granular you need to get, the extra MailerLite falls quick. It’s a unbelievable device, however not one of the best match when you’re a rising ecommerce retailer.
This text highlights the ten greatest MailerLite options. Since MailerLite serves ecommerce shops and creators, we’ve provided a mixture of instruments, personally examined with pricing and have comparisons. The data is correct as of March 2026.
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Why are folks in search of MailerLite options?
Most just lately, as a result of the worth isn’t at all times there anymore, ever since MailerLite diminished its free plan contact threshold from 1,000 to 500 final September. That compelled clients with between 501 and 1,000 contacts onto paid plans.
The context right here is that MailerLite isn’t alone in providing that threshold without cost. Most e mail instruments that use contact-based pricing have free plans for 250 or 500 contacts. However in decreasing its depend, MailerLite has misplaced its USP to instruments with higher options.
One other kicker right here is that MailerLite’s Rising Marketing strategy, its lowest paid one at $10/month, additionally solely helps 500 contacts. It’ll price you $15/month to get the 1,000 restrict again and $30/month to entry all MailerLite’s options within the Superior plan.
There are different explanation why individuals are contemplating MailerLite options:
- Accounts are rejected or terminated with out warning. G2 reviewer Aidas B is a current sufferer, saying that “When getting ready to ship the following batch (~500 emails), our account was terminated for an alleged Phrases of Service violation. No prior warning. No alternative to appropriate something.”
- The most cost effective plan has vital characteristic restrictions. Omissions such because the customized HTML editor, superior e mail automation, and the AI writing assistant imply MailerLite’s value-feature providing isn’t significantly excessive.
- Restricted templates. There are 100+ e mail templates. Gonçalo G. talked about on G2 that there are “fewer pre-built templates than opponents,” and Thomas B. stated he’d like “just a few extra choices when it comes to customizing varieties.”
- Inconsistent buyer help experiences. Individuals’s experiences are contextual, in fact, however there’s sufficient chatter about gradual help and lackluster resolutions to flag it as a purpose for MailerLite options.
The perfect MailerLite options at a look
Our checklist of MailerLite opponents consists of instruments with contact and volume-based pricing, ecommerce and creator focuses, and different parallels. You’ll be taught who they’re greatest for, their key options, pricing, and why we suggest them.
The desk beneath offers an introduction to our options with hyperlinks you may click on to leap to any of the instruments that curiosity you.
| Instrument | Greatest for | Pricing from | Free plan | G2 ranking |
|---|---|---|---|---|
| Omnisend | Ecommerce shops of all sizes | $16/month | Sure | 4.6/5 |
| CampaignHQ | E mail advertising groups already on AWS | $49/month | No | 4.6/5 |
| Sender | Excessive-volume senders on a small funds | $10/month | Sure | 4.7/5 |
| ActiveCampaign | Advanced automations and gross sales workflows | $15/month | No | 4.5/5 |
| Equipment | Creators eager to monetize newsletters | $33/month | Sure | 4.4/5 |
| Mailchimp | Small shops and companies | $13/month | Sure | 4.3/5 |
| Drip | Ecommerce shops wanting one flat e mail advertising plan | $39/month | No | 4.4/5 |
| Gist | Unifying e mail advertising and buyer help | $19/month | Sure | 4.6/5 |
| EmailOctopus | Campaigns and automations on the lowest worth | $10/month | Sure | 4.2/5 |
| AWeber | Promoting merchandise and subscriptions in emails | $15/month | No | 4.2/5 |
Fast disclaimer that the costs, options, and scores within the desk are correct as of March 2026.
You can too examine pricing with our supplier comparability device. It consists of 4 of the instruments in our checklist and offers a breakdown of costs per tier.
Why and the way we chosen these instruments
We chosen our MailerLite options as a result of all of them do one thing a bit totally different and, in some instances, straight resolve MailerLite’s feature-value dilemma.
One more reason we selected them is that MailerLite is a basic e mail advertising device, and we needed to dig into what one of the best ecommerce-focused ones can do for your online business.
Solely instruments with excessive buyer scores on G2 made our checklist, with exclusions for instruments with a number of poor current opinions to create the highest 10. No instruments are wildly costly, both, since MailerLite itself is comparatively cost-effective.
Prime 10 MailerLite options: Examined and reviewed
We personally examined all of the instruments and carried out authentic analysis, so our findings come from expertise, not what others assume. Our workflow went like this:
- We reviewed their pricing, free plans, and worth for cash
- Signed up for a free account or the most affordable paid plan when free isn’t obtainable
- Onboarded and related to a web site when applicable
- Created a marketing campaign and an automation
- Examined contact, section, and viewers dashboards
- Reviewed every device’s documentation and assist guides to achieve a deep understanding of their capabilities for ecommerce
All the knowledge beneath is correct as of March 2026.
1. Omnisend — greatest for ecommerce shops of all sizes
G2 ranking: 4.6/5 (1,160+ opinions)

Omnisend is one of the best MailerLite different for bettering your ecommerce retailer’s buyer expertise and producing income from automated e mail and SMS.
It brings a number of new options to your arsenal, together with calculating buyer lifetime worth and common order worth, segmenting clients for applicable retention techniques, and letting you construct segments and varieties with AI.
Our testers love how Omnisend brings order to what sounds difficult. Retailer integration requires an app, flows have a drag-and-drop editor with steps, varieties and emails have pre-built templates, and the studies use graphs to visualise information. Choosing it up takes minimal effort.
Key options
- Multichannel automations: Omnisend offers equal standing to e mail and SMS channels, letting you construct extremely advanced multichannel flows with behavior-, event-, and segment-based triggers.
- Personalization: In just a few alternative ways, too. The AI product recommender (dynamic content material) within the Professional plan permits you to assign customized contacts and present clients just lately seen merchandise and merchandise just like their previous purchases in emails. All plans allow you to add your buyer’s title to all channels.
- 250+ e mail templates: Newsletters, seasonal themes, confirmations, thank-yous, bulletins, year-in-reviews, plus extra. That’s considerably greater than MailerLite, which has 100+, and with Omnisend, you may add HTML blocks with each plan.
- Native ecommerce integrations: The massive ones, reminiscent of Shopify, Woo, Wix, BigCommerce, Shoplazza, Ecwid, and SureCart, require solely an app and some clicks. Any customized construct solely must faucet into the Omnisend API.
- 200+ app integrations: The apps you utilize proper now are seemingly supported with out connection to instruments like Zapier. The aforementioned ecommerce ones and an unbeaten vary of e mail seize, opinions, buyer help, and delivery apps.
- Excessive-converting list-building instruments: These embrace embedded varieties, flyout varieties, and popups. Set the popups to set off on exit intent or scroll depth and construct multi-step varieties that hyperlink to your welcome sequence, so clients get what you promise them (reminiscent of a reduction).
- 24/7 dwell chat and e mail help no matter your plan degree: There’s little question you’re going to want somebody that can assist you along with your flows, varieties, or one thing else. Omnisend’s help is extremely obtainable and will get nice opinions.
Pricing
- Free: Good for 250 contacts and 500 emails/month. Offers you entry to all normal options and multichannel capabilities.
- Commonplace: $16/month for 500 contacts and 6,000 emails/month. Provides limitless internet push notification versus the free plan’s 500 cap.
- Professional: $59/month for two,500 contacts and limitless emails. It additionally consists of bonus SMS credit equal to the value of your month-to-month plan, superior reporting, and the personalised content material add-on.
MailerLite pricing comparability
MailerLite’s free plan has double the contact restrict of Omnisend (500) and permits 12,000 emails versus 500, nevertheless it has vital restrictions. You get no entry to:
- A number of automation triggers
- E-newsletter templates
- Touchdown web page templates
- The HTML e mail editor
- The AI writing assistant
- Promotion popups
- Fb customized audiences
Not even the $10/month rising marketing strategy provides promotion popups, Fb customized audiences, or the AI writing assistant. If you would like them, you’ll spend $20/month for the Superior plan.
The underside line is that MailerLite is beneficiant on ship limits however not on options. Omnisend is the better-value e mail device for entry to options.
Why we suggest it as a MailerLite different
Omnisend is a confirmed income generator that allows you to grasp multichannel (e mail + SMS) advertising and seem at extra high-intent moments throughout your buyer journey. Our Omnisend versus MailerLite article offers much more insights.
The video beneath walks you thru Omnisend in lower than 10 minutes, from the gross sales dashboard (the very first thing you see after logging in) to constructing your very first multi-step type:
You’ll be able to signal as much as Omnisend without cost right here.
2. CampaignHQ — greatest for e mail advertising groups already on AWS
G2 ranking: 4.6/5 (14 opinions)

CampaignHQ is a top-tier MailerLite different when you ship extraordinarily excessive volumes of emails, WhatsApp, and already use Amazon SES.
There are two methods you need to use CampaignHQ. The primary is as an Amazon SES buyer, by which case, CampaignHQ is your e mail advertising dashboard.
The second means to make use of CampaignHQ is as a standalone device. We discovered that this setup fits sending excessive volumes of e mail and WhatsApp messages with out SES. Standalone plans cap sends by tier, beginning at 20,000 on Core as much as 200,000 on Scale.
Key options
- Amazon SES and WhatsApp API with a UI: As above, you may sync them to faucet into huge ship limits and infrastructure with an interface that is sensible of all of it.
- Analytics dashboards: One other aspect of constructing sense of the sends you push by SES, or in a standalone plan. Opens, clicks, bounces, and replies are viewable.
- E mail and WhatsApp automations: For appointments, service reminders, and in addition ecommerce with follow-ups, onboarding messages, cart reminders, plus order updates.
- Potential for limitless e mail and SMS: With AWS, there are not any limits. For standalone plans, you’re a beneficiant credit-based system.
- Precedence help, devoted buyer success supervisor: The Scale plan has precedence help, customized ones get a CSM. Cheaper plans have e mail and chat help. We discovered that chat help was responsive with replies in lower than 5 minutes.
Pricing
No free plan obtainable.
- Core: $49/month, letting you ship to 10,000 contacts with 20,000 e mail credit
- Progress: $149/month, will increase your contact restrict to 50,000 contacts, and offers 100,000 e mail credit
- Scale: $299/month, doubles your quota on Progress to 100,000 contacts and 200,000 e mail credit
- Customized: For 200,000+ contacts
Why we suggest it’s a MailerLite different
It’s the one viable e mail device when you’re heavy into Amazon SES and use the WhatsApp API. You need to use its interface to make these instruments even higher. Not like with MailerLite, there are not any characteristic restrictions throughout plans, and you should purchase precedence help individually.
Nonetheless, CampaignHQ is not so good as MailerLite when you’re a small ecommerce retailer and even a big one with primary marketing campaign and move necessities.
3. Sender — greatest for high-volume senders on a small funds
G2 ranking: 4.7/5 (247 opinions)

Sender ought to make your MailerLite different shortlist when you’re a small or rising retailer needing excessive ship volumes with out the value tag.
Onboarding with Sender takes a couple of minutes, and also you’re into the dashboard, very similar to with MailerLite. However we desire Sender’s UI, it’s extra fashionable, and the sidebar introduces new options to make us conscious of them, reminiscent of Experiments for content material and sending time.
Premade workflow templates embrace welcome, win-backs, order confirmations, and deserted cart restoration. Not like MailerLite, transactional emails and touchdown pages can be found in all plans.
Key options
- Increased contact limits per plan than MailerLite: If you happen to had been aggravated by MailerLite chopping its free plan from 1,000 to 500 subscribers, Sender lets you may have 2,500 contacts in its free plan and ship 15,000 emails/month to them.
- SMS advertising as a channel: MailerLite doesn’t do SMS advertising, Sender does. You’ll be able to’t mix e mail + SMS intro advanced multichannel flows like in Omnisend, however there are SMS campaigns obtainable from the Commonplace plan.
- 100+ e mail templates: Sender offers you them without cost, MailerLite doesn’t allow you to entry its templates except you’re a paying buyer.
- Dynamic content material: A characteristic obtainable throughout each plan, it consists of blocks within the e mail editor that may present merchandise from deserted carts, order summaries, and extra.
- Excessive-quality touchdown pages: There are 40+ pre-built templates, or you can begin from scratch utilizing the drag-and-drop editor, a favourite characteristic of ours for its aspect tree and model historical past (these make it unattainable to mess up).
Pricing
- Free Eternally: A crazy-good 15,000 e mail quota and a couple of,500 subscriber restrict
- Commonplace: $10/month, with a considerably bizarrely decrease contact and ship restrict than the free plan, set at 1,000 contacts and 12,000 sends (the following step up is $19/month)
- Skilled: $20/month, for 1,000 subscribers and 24,000 emails (matching the two,500 contact restrict of the free plan prices $35/month)
Why we suggest it’s a MailerLite different
Sender provides higher worth than MailerLite. You get touchdown pages, publication templates, and entry to HTML enhancing within the e mail editor without cost.
In case your move necessities span a welcome sequence, confirmations, and deserted carts, Sender handles these fundamentals completely effectively. Nonetheless, it has extra of a studying curve than MailerLite, and doesn’t allow you to create as advanced flows as Omnisend.
4. ActiveCampaign — greatest for these with advanced automations and gross sales workflows
G2 ranking: 4.5/5 (14,596 opinions)

ActiveCampaign is among the greatest options to MailerLite when you’ve outgrown its primary automations and need to create considerably extra advanced ones.
One in all MailerLite’s redeeming options is its ease of use, and though ActiveCampaign has extra of a studying curve, its marketing campaign and move builders require no coaching.
One thing else ActiveCampaign does extraordinarily effectively is the primary dashboard, which reveals a getting began bar, all contacts, and lists campaigns and automations. We will see contact developments as a graph and click on Create New for automations and campaigns with out leaving it.
Key options
- 950+ automation templates: Beats MailerLite’s 15 templates and the opposite instruments in our checklist. It achieves these numbers with a mixture of gross sales and advertising automations, together with 1:1 e mail ones, solely obtainable with an add-on.
- Recipe complexity: The Plus plans and above allow you to assign limitless automation actions and create multi-step flows. We like with the ability to use lead scoring in flows.
- AI: Its Energetic Intelligence workspace and sidebar allow you to ask questions and entry insights immediately whereas working. All plans embrace an AI automation builder.
- Enterprise Objectives: A characteristic that we discover useful for monitoring alternatives and seeing how our e mail advertising efforts help them.
- Enhanced CRM: Obtainable as an add-on for managing gross sales pipelines. It provides tons of of latest recipes and brings the aforementioned lead scoring set off to flows.
Pricing
ActiveCampaign doesn’t present a free plan.
- Starter: $15/month for 1,000 contacts and a 10x contact ship restrict, solely consists of restricted segmentation and 5 actions per automation
- Plus: $49/month for 1,000 contacts and a 10x contact ship restrict, you pay considerably extra for extra options, reminiscent of generative AI
- Professional: $79/month for 1,000 contacts and a 12x contact ship restrict, this time it consists of important options for ecommerce, reminiscent of conditional content material
- Enterprise: $145/month for 1,000 contacts and a 15x contact ship restrict, provides premium segments and premium CRM integrations
Why we suggest it’s a MailerLite different
It’s a way more succesful automation device than MailerLite and brings distinctive gross sales and offers administration options to your workflow.
Nonetheless, MailerLite is considerably cheaper than ActiveCampaign, and despite the fact that it restricts options to tiers, it doesn’t have such large worth jumps.
5. Equipment — greatest for creators eager to monetize newsletters
G2 ranking: 4.4/5 (217 opinions)

Equipment is our prime MailerLite different when you’re a creator eager to run paid newsletters and promote digital merchandise and recurring subscriptions.
MailerLite lacks Equipment’s creator device equipment to monetize your content material. It additionally lacks a publishing platform, which Equipment makes full use of with paid suggestions, letting you promote different creators in newsletters and receives a commission to take action.
Key options
- Content material monetization: Together with digital tip jars, digital product gross sales, chargeable newsletters, and subscriptions, all with a checkout move.
- Touchdown pages and varieties: These allow you to create funnels that hyperlink into e mail automations to seize and welcome new subscribers.
- Detailed analytics: Viewers progress and what varieties, pages, and emails your clients are participating with most, plus gross sales information, together with AOV and CLV.
- E mail broadcasts: Ship or schedule them with auto-resend to non-openers. The e-mail template library has 20+ pre-built designs to select from.
- Integrates with a great deal of apps creators use: Calendly, Spillt, Typeform, Circle, and Notion for starters. Additionally syncs your Wix or Shopify clients.
Pricing
- E-newsletter: Free for as much as 10,000 subscribers with limitless touchdown pages, limitless broadcasts, and digital product promoting instruments
- Creator: $33/month for a similar contact depend, provides A/B testing for topic traces, removes the Equipment branding from emails, and offers automations
- Professional: $66/month for 1,000 contacts, consists of subscriber engagement and e mail deliverability studies, collaborative enhancing, and content material A/B testing
Why we suggest it’s a MailerLite different
Equipment builds on MailerLite’s skills to promote digital merchandise with a platform to earn cash recommending different creators, subscriptions, and tip jars. It helps you earn extra from content material and ship limitless emails even without cost.
MailerLite is, nonetheless, a greater device than Equipment when you promote bodily merchandise and have a rising ecommerce retailer.
6. Mailchimp — greatest for small shops and companies
G2 ranking: 4.3/5 (12,883 opinions)

Mailchimp is a good MailerLite different if you would like skilled campaigns and ecommerce automations with extra viewers insights.
These insights embrace CLV and buy probability within the Commonplace and Premium plans, with predictive segmentation feeding off these metrics and grouping clients by estimated shopping for habits. You get extra information and extra insights to develop your online business.
Key options
- 100+ e mail templates: They cowl the fundamentals reminiscent of welcomes, newsletters, deserted carts, and seasonal occasions. You can too import a customized HTML template.
- SMS advertising: Requires an add-on throughout all plans, however a minimum of it provides it. MailerLite solely helps transactional SMS by its API.
- Buyer success administration: You’ll get a CSM throughout any paid plan, offered you may have a minimum of 30,000 contacts.
- Cellular app: A simple obtain for iPhone or Android. Configure all of it on a pc and monitor efficiency wherever else. It additionally permits you to create emails and touchdown pages.
- Touchdown pages and popups: MailerLite’s free plan doesn’t permit promotion popups, and its most cost-effective paid plan restricts you to 10 touchdown pages. Mailchimp is limitless on each counts to assist construct your checklist.
Pricing
- Free: Appropriate for 250 contacts and 500 e mail sends/month with a 250/day restrict
- Necessities: $13/month for 500 contacts and 10x contact ship restrict, three seats, three audiences, and automations
- Commonplace: $20/month for 500 contacts, a 12x contact ship restrict, it helps 200 move steps, and provides generative AI and extra information insights
- Premium: $350/month for as much as 10,000 contacts with a 15x ship restrict, lets you may have limitless customers and audiences, Mailchimp will deal with as much as $1,000 of migration work
Why we suggest it’s a MailerLite different
Mailchimp builds your checklist with extra options without cost, and it integrates with considerably extra instruments natively than MailerLite (300+ versus 100+). It additionally has the SMS add-on, which incorporates pre-built SMS automations, together with for deserted carts.
7. Drip — greatest for ecommerce shops wanting one flat e mail advertising plan
G2 ranking: 4.4/5 (473 opinions)

Drip is our prime MailerLite different advice if you would like one plan with a set variety of contacts with out characteristic or ship restrict restrictions.
Its plan consists of every part for $39/month, which is $1 lower than MailerLite’s Superior plan on the similar contact depend. In return, you additionally get extra superior automations, which embrace purpose nodes that pull contacts ahead after they full an motion.
Key options
- 50+ e mail templates: These embrace publication and ecommerce templates. MailerLite provides extra (100+), however Drip’s templates look extra skilled.
- Visible workflow builder: Drip’s automations are fast to grasp. We like their effectivity, reminiscent of with the ability to choose a set off aspect, assign a type, after which apply filters, reminiscent of excluding contacts in one other workflow.
- Cut up testing inside workflows: We recognize with the ability to shortly create two paths in flows and ship two totally different e mail variations to see which performs greatest, with statistics for every proven within the move builder.
- Social retargeting: A core characteristic that allows you to sync Fb Customized Audiences along with your segments. Works for audiences throughout Meta platforms.
- Additionally suited to occasions: It integrates with RocketSause, Eventbrite, and extra platforms, so it’s a prime MailerLite competitor when you attend exhibitions.
Pricing
Drip doesn’t provide a free plan.
- Paid plan: $39/month with limitless e mail sends, entry to all options, and allows you to handle as much as 2,500 contacts
Why we suggest it’s a MailerLite different
It does away with MailerLite’s pricing tiers and undercuts its costliest plan for a similar contact depend. You’ll recognize its separate Guidelines system that runs trigger-action automations, letting you tag, transfer, and rating contacts with out including further steps.
8. Gist — greatest for unifying your e mail advertising and buyer help
G2 ranking: 4.6/5 (218 opinions)

Gist is a customer support and e mail advertising device that sells each plans individually, but additionally as a bundle, making it a prime MailerLite different for consolidating your stack.
MailerLite doesn’t contact customer support. If you happen to want a chat device and assist desk, then Gist offers that. The trade-off is that Gist’s e mail instruments aren’t as succesful, however we like its purpose monitoring in automations and page-level and geo-location type focusing on.
Key options
- Talk along with your clients with out leaving the platform: Along with normal dwell chat, there’s in-app messaging and automatic chat triggers additional up the pile, with 1:1 direct messages in Premium.
- E mail advertising: Its signup varieties and popups are ok for rising your checklist, plus you may section them for broadcast emails.
- Automated workflows: These aren’t nearly as good as MailerLite’s choices, however they do provide up triggers for purchases, website visits, and engagement.
- Occasion monitoring: Our favourite characteristic. It lets us observe web site exercise and buyer occasions, so we will section clients by habits.
- Consolidation worth: The bundle claims vital financial savings and extra worth over utilizing a number of instruments, reminiscent of $99/month versus $305/month.
Pricing
Gist has Free Eternally plans for Help, Advertising, and the All-in-One Bundle. You’ll be able to pay for premium variations of any device or bundle them. The costs beneath are per 1,000 contacts:
- Help Skilled: $29/month
- Help Premium: $499/month
- Advertising Skilled: $19/month
- Advertising Premium: $49/month
- All-in-One Bundle Skilled: $48/month
- All-in-One Bundle Premium: $548/month
Why we suggest it’s a MailerLite different
As a result of if in case you have fewer than 1,000 contacts, you will get away with paying nothing for high-quality buyer dwell chat, welcome messages, and broadcasts. Bear in mind, MailerLite lowered its contact restrict from 1,000 to 500 final yr.
9. EmailOctopus — greatest for campaigns and automations on the lowest worth
G2 ranking: 4.2/5 (39 opinions)

EmailOctopus is the most affordable MailerLite different on our checklist, and it additionally integrates with Amazon SES with EmailOctopus Join, doubtlessly offering an alternative choice to CampaignHQ.
The onboarding course of is superb, with the device pulling our brand and model colours routinely from the web site we enter as ours. The house display screen then asks us to import our contacts or add a single contact. Straightforward does it, principally.
From there, we will click on Automations, Campaigns, or Develop (which accommodates touchdown pages and varieties) to create issues. It’s much more intuitive than MailerLite’s providing.
Key options
- 100+ e mail templates: They appear skilled and are easy sufficient to edit utilizing the drag-and-drop system. If you happen to don’t like them, you may add customized HTML ones.
- Automate your emails: About as advanced as MailerLite’s. You’ll be able to set triggers, situations, and branching paths with tags, area updates, and call exercise.
- Touchdown pages and popups: The templates are well-designed and require minimal edits. The free plan helps as much as three touchdown pages and varieties.
- Limitless consumer accounts when you’re on a paid plan: MailerLite solely provides limitless seats in its costliest Superior plan.
- Actual-time studies: All plans present marketing campaign and automation metrics as they occur, displaying e mail opens, clicks, bounces, and unsubscribes. The free plan limits you to studies solely being obtainable for 30 days, although.
Pricing
Commonplace plans
- Free: For two,500 subscribers and 10,000 e mail sends/month
- Professional: $10/month for a similar quotas as free, offers full management over e mail design and endlessly studies
Amazon SES plans
As we talked about in our introduction, EmailOctopus connects to Amazon SES, and it offers separate plans for these:
- Free: 2,500 subscribers, limitless emails by way of Amazon SES
- Professional: $9/month for 500 subscribers and limitless emails with SES
Why we suggest it’s a MailerLite different
EmailOctopus’s free and paid plans have extra beneficiant contact limits than MailerLite (2,500 versus 500) and canopy related flows. You received’t miss out on a lot except you’re paying extra for MailerLite’s Superior plan, which has generative AI and sensible sending.
10. AWeber — greatest for promoting merchandise and subscriptions in emails
G2 ranking: 4.2/5 (647 opinions)

AWeber is our favourite different to MailerLite for built-in ecommerce options on touchdown pages, together with fee processing, subscriptions, and recurring funds.
The eagle-eyed amongst you’ll know that MailerLite permits you to promote digital merchandise, nevertheless it doesn’t natively deal with subscriptions. Additionally, AWeber offers internet push notifications, so you may goal clients whereas they’re shopping your choices.
Key options
- Extra e mail templates than most different platforms: 600+ of them, to be exact, with reusable content material blocks and a drag-and-drop editor.
- AMP emails: MailerLite doesn’t provide these, which you possibly can discover extraordinarily useful to buyer expertise. They principally allow you to add content material inside emails, reminiscent of picture carousels and polls.
- AWeber Ecommerce: Newsletters and emails can promote and accumulate recurring funds with out Shopify or one other platform.
- Gross sales monitoring: Essential for the ecommerce options and fortunately included throughout all plans. It attributes the income you generate from AWeber to campaigns, automations, and touchdown pages.
- Workflow automations: The builder permits you to assign signup varieties and touchdown pages to totally different flows. Your tags may also begin workflows, reminiscent of triggering a product launch sequence for subscribers of reports updates.
Pricing
AWeber doesn’t provide a free plan. Its paid plans are as follows:
- Lite: $15/month for 500 subscribers, it offers you a 10x contact ship restrict and offers full entry to AWeber Ecommerce
- Plus: $30/month for a similar contact depend as Lite, however with a 12x ship restrict and limitless lists, touchdown pages, automations, segments, and customers
- Carried out For You: The Plus Plan, with an extra $599 setup price for the AWeber staff to construct a template, touchdown web page, type, and weekly publication drafts
Why we suggest it’s a MailerLite different
It has considerably extra vendor instruments than MailerLite and offers cellphone help in all plans, a rarity within the house. We additionally desire its e mail templates and discover the studies and gross sales monitoring to be extra in-depth. It trades these capabilities for a steeper studying curve.
Ultimate ideas on MailerLite opponents
MailerLite will get your campaigns and primary automations going, together with a welcome e mail, win-back, and deserted cart message. Its varieties assist develop your checklist, and you’ll create a website and promote digital merchandise on it if in case you have a paid plan.
All good, proper up till you need buyer insights, reminiscent of AOV and CLV, and sophisticated flows that generate income and maximize retention throughout your buyer journey.
Successfully, in case you are an ecommerce retailer or a creator craving monetization, MailerLite isn’t one of the best e mail advertising device. It isn’t even near being it.
There are three standout higher selections:
- Omnisend. Included as a result of it has no normal characteristic restrictions and allows you to create multichannel automations in all plans. Transactional emails don’t require an extra plan, and you’ll create limitless flows.
- CampaignHQ. You need to use your individual AWS SES for e mail supply and use WhatsApp plus e mail in a single place. Its pricing is a flat fee, too, with subscriber tiers from 10,000 to 100,000, or extra with a customized plan.
- Sender. Has a crazy-good free plan for 15,000 emails/month and a couple of,500 subscribers, so it’s a direct different to MailerLite so far as worth goes. Its paid plans additionally embrace SMS, an enormous benefit for buyer expertise.
Begin with Omnisend when you’re an ecommerce retailer. Its clients achieved a $79 ROI for each $1 spent in 2025 throughout e mail + SMS + internet push.
Automate your full buyer expertise with Omnisend’s revenue-generating e mail automations
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FAQ
Sender for increased ship volumes at a cheaper price, and Omnisend for ecommerce automations and multichannel sends. ActiveCampaign is an efficient shout for advanced flows, and Equipment is a significantly better device than MailerLite when you’re a creator and monetize newsletters.
Sending to a mailing checklist implies that you just’re primarily bulk sending, somewhat than triggering automations. If that’s a sure, then EmailOctopus is the most affordable device for sending campaigns to giant lists with a free plan for two,500 subscribers and 10,000 emails/month.
They aren’t even on the identical paradigm. What Substack lacks (automations, segments, touchdown pages), MailerLite has, and we will flip it. What MailerLite doesn’t have (a built-in readership, a publishing platform, monetization), Substack has. You’d use MailerLite for e mail advertising and automation and Substack to publish and monetize content material.
MailerLite sells for its simplicity. It will get you going with primary automations, segments, and buyer experiences, nevertheless it’s all about MailerLite, and it neglects your stack. Mailchimp integrates with extra instruments (300+) and allows you to create advanced automations. Just a few extra options you may discover useful are its predictive segmentation, CLV, and buy probability.
