10 Greatest Klaviyo Options & Rivals for 2025

Studying Time: 16 minutes

Klaviyo is a confirmed e mail advertising platform, however some companies can’t justify its value and don’t want its superior options. So, are there any Klaviyo opponents with related options for much less, or a greater consumer expertise?

The reply is sure on each counts, however first, a fast primer: Klaviyo fits ecommerce shops with intensive segmentation and movement necessities. Its greatest complaints are costly pricing, steep studying curves, and poor help ranges.

You may be experiencing these challenges firsthand or turning into conscious of them, and are actually trying to migrate, or be new to e mail advertising with Klaviyo in your shortlist. In any case, we’re glad you’re right here.

Be a part of us under to find the very best Klaviyo opponents in 2025, plus tips about selecting the best-fit e mail platform for your online business.

Why do you have to search for a Klaviyo competitor? 

There are numerous the explanation why customers search for options to e mail advertising options like Klaviyo. A G2 overview famous, “It could actually really feel overwhelming at first, particularly with so many options and settings.” 

Some G2 reviewers say sure instruments, like “Again in Inventory” flows, are difficult to arrange. A Trustpilot reviewer additionally talked about they skilled “Zero customer support after buy.”

Listed here are a number of the the explanation why ecommerce model house owners are searching for e mail advertising options to Klaviyo: 

• It’s costly: Klaviyo’s E mail + SMS plan begins at $35/month for as much as 500 contacts and 1,250 SMS/MMS credit, whereas its email-only plan begins at $20/month for as much as 500 contacts and 5,000 emails
• Pricing uncertainty: February 2025 billing updates raised considerations amongst Klaviyo customers after costs elevated throughout all plans
• Restricted options: The Free plan excludes generative AI and multi-channel segmentation (a vital function for ecommerce)
• Steep studying curve: Regardless of tutorials, superior options take time to grasp
• Sophisticated dashboard: The interface, with so many menus and choices, overwhelms some customers
• Assist complaints: G2 and Trustpilot customers report sluggish response occasions and delayed difficulty decision in comparison with notable Klaviyo opponents
• ​​Restricted SMS advertising: Klaviyo SMS works solely in choose international locations with 160-character limits (70 with emojis), whereas many Klaviyo opponents provide broader attain, longer messages, and simpler opt-in
• Advanced migration: Switching platforms takes time and technical information, in contrast to some Klaviyo opponents, with hands-on migration help

High 10 Klaviyo opponents and options

1. Omnisend — Greatest for ecommerce
2. Moosend — Greatest for superior and straightforward automation workflows
3. Brevo — Greatest for multichannel SMB campaigns
4. ActiveCampaign — Greatest for scaling companies
5. Mailchimp — Greatest for rising small companies
6. Fixed Contact — Greatest for event-based advertising
7. MailerLite — Greatest for inexperienced persons and small groups
8. AWeber — Greatest for listing administration 
9. GetResponse — Greatest for webinars and lead nurturing
10.  Drip — Greatest for DTC manufacturers

Desire a fast overview of the Klaviyo options? Watch this video:

Klaviyo opponents: Pricing comparability

Who’re Klaviyo’s opponents, and what’s their pricing like? We’ve created complete pricing comparisons towards Klaviyo on your reference.

When evaluating pricing, take into account extra than simply the month-to-month payment displayed. The true measure of pricing lies within the return it delivers.

Some platforms cost based mostly on contact listing measurement, like Klaviyo, whereas others, like Brevo, use volume-based pricing, which may be cheaper for frequent senders with smaller lists.

In comparison with Klaviyo, Omnisend gives related options at a cheaper price level throughout all tiers. Its free plan contains all commonplace options, reminiscent of pre-built workflows, segmentation instruments, e mail templates, signup kinds, touchdown pages, and 24/7 buyer help.

You may as well use Omnisend’s free pricing comparability software to check high Klaviyo opponents aspect by aspect earlier than committing.

Klaviyo opponents: Options comparability

If we study every function individually, we will see that Omnisend is the closest match to Klaviyo. It presents equally advanced automations, campaigns, contact administration, and list-building options.

Moreover, some Klaviyo opponents, reminiscent of Fixed Contact, Drip, and Brevo, swimsuit small companies and creators, whereas others, like MailerLite, focus extra on mass e mail campaigns.

High 10 Klaviyo options reviewed

We’ve in contrast Klaviyo with cheaper options that can assist you discover the suitable e mail advertising platform for your online business. Let’s study every Klaviyo different in depth:

1. Omnisend —  Greatest for ecommerce

G2 ranking: 4.6/5 (based mostly on 1000+ evaluations)

Omnisend, one of many high Klaviyo opponents, is an e mail and SMS advertising platform constructed for ecommerce manufacturers that need highly effective automation with out the steep studying curve.

It’s additionally a extra inexpensive different to Klaviyo. In reality, Omnisend customers see a median return of $68 for each greenback spent.

Greatest for: Small to mid-sized companies

Major options 

• Automation workflows: Arrange emails and SMS to ship robotically based mostly on triggers like signups, purchases, or cart abandonment
• Omnichannel messaging: Mix e mail, SMS advertising, and push notifications in a single place to achieve prospects
• Ecommerce integrations: Select from 160+ integrations, and join simply with Shopify/WooCommerce for product syncing, cart restoration, and personalised presents 
• Record segmentation: Group contacts by habits, spending, or engagement
• Analytics and experiences: Observe open charges, real-time buyer habits, and gross sales over time to see what drives outcomes

Right here’s a gross sales dashboard that visualizes it: 

Pricing

• Free plan: As much as 250 contacts and 500 emails/month
• Normal: Begins at $16/month for 500 contacts. In comparison with Klaviyo’s pricing, it provides limitless emails, advert viewers sync, and superior reporting
• Professional: $59/month for two,500 contacts, with free SMS credit
• Customized: Versatile pricing for high-volume customers with account administration and onboarding

Professionals

• Entry all important options, even on the free plan 
• Fast to arrange and doesn’t require any coding expertise, permitting you to launch campaigns quicker
• Dependable 24/7 help while you need assistance

Cons

• Analytics lack depth for enterprise-level reporting
• SMS and superior options scale properly, although high-volume international campaigns could face larger prices
• No built-in CRM

Actual consumer evaluations about Omnisend vs. Klaviyo

Many customers evaluating Klaviyo and Omnisend say the most important distinction is ease of use and velocity. A G2 reviewer shared that Omnisend’s easy setup and automations helped generate over 130,000 EGP in gross sales inside a 12 months. 

One other reviewer highlights, “I particularly love the automation options [of Omnisend] — from welcome collection to cart restoration — they’re simple to customise and save me a whole lot of time. The drag-and-drop editor is intuitive, and the templates look skilled with out a lot tweaking.”

In the meantime, some Klaviyo customers report that the platform’s design can really feel restrictive, and a Klaviyo overview identified its “huge studying curve” when integrating instruments.

These are a number of the the explanation why ecommerce manufacturers exploring Klaviyo opponents typically select Omnisend, particularly with Omnisend’s migration service, which takes beneath half-hour to finish.

Tips on how to migrate from Klaviyo to Omnisend?

Migrating to Omnisend from Klaviyo takes just a few steps:

• Join your retailer to Omnisend whereas conserving Klaviyo lively throughout the migration
• Generate a Non-public API key in Klaviyo settings and paste it into Omnisend’s Knowledge Import Device
• Click on Sync Contacts to switch e mail addresses, telephone numbers, and consent timestamps
• Export segments from Klaviyo as CSV recordsdata and import them to Omnisend with tags for group
• Copy HTML code from Klaviyo templates, take away DOCTYPE and head tags, then paste into Omnisend
• Begin a server warm-up marketing campaign focusing on engaged subscribers and your sender fame
• Take a look at all workflows on small viewers segments earlier than finalizing your platform transition

Watch this video for extra perception into migrating to Omnisend:

2. Moosend — Greatest for superior and straightforward automation workflows

G2 ranking: 4.7/5 (based mostly on 700+ evaluations)

Moosend is among the many most user-friendly e mail automation instruments, like Klaviyo. It stands out for its built-in AI options, limitless e mail sending, and automation even on lower-tier plans.

Greatest for: Small, mid-sized, and huge ecommerce companies

Major options

• Generative AI author: Create topic strains and e mail copy immediately
• Handle e mail lists: Import and manage subscribers, section by habits or attributes, monitor supply, and let subscribers handle their very own preferences
• Integrations and web page builder: Join 80+ apps and design touchdown pages simply
• Drag‑and‑drop templates library: Entry 131+ professionally designed templates for newsletters, touchdown pages, or subscription kinds, and add your branding

Pricing 

• Professional plan: Begins at $9/month for round 500 contacts
• Moosend + / Enterprise plan: Customized pricing for superior use instances like devoted IPs, transactional emails, or SSO

Word: Moosend presents full automation and limitless sends at a considerably decrease value than Klaviyo and a few of its opponents. 

Professionals

• Simple creation course of, due to AI and drag-and-drop options, and supporting employees   
• Less complicated, extra predictable pricing than some Klaviyo opponents

Cons

• No free perpetually plan
• Much less detailed analytics and reporting in comparison with Klaviyo
• Some customers expertise bugs and glitches that disrupt utilization

3. Brevo — Greatest advertising suite different 

G2 ranking: 4.5/5 (based mostly on 2,400+ evaluations)

Brevo is an all-in-one advertising and CRM platform utilized by over 500,000 companies. As among the best Klaviyo opponents, Brevo handles e mail, SMS, WhatsApp, net push, and CRM with out juggling a number of platforms.

It additionally connects with 150+ instruments (like CRM and ecommerce platforms) and integrates with 1,000+ apps through Make, which is an automation software for connecting apps. 

Greatest for: Small to mid-sized ecommerce and service-based companies

Major options

• Excessive-volume sending: Ship 1000’s of personalised, distinctive emails each second 
• CRM and gross sales instruments: Observe leads, schedule follow-ups, and handle contacts
• Multi-channel campaigns: Run Fb adverts, push notifications, and real-time messaging
• Aura AI: Brevo’s AI advertising software helps create content material, optimize campaigns, and help with gross sales duties

Pricing 

• Free plan: As much as 300 emails/day
• Starter: Begins at $9/month for five,000+ emails/month (no day by day sending restrict)
• Normal: Begins at $18/month for five,000 emails (no day by day sending restrict)
• Enterprise: Customized pricing for higher-volume senders 

In comparison with Klaviyo, Brevo’s pricing tiers present particular function upgrades at every step slightly than tying prices primarily to lively subscriber depend. 

Professionals

• Run campaigns throughout a number of channels in a single place, saving time and instruments
• Automation and CRM instruments are simpler to make use of in comparison with some Klaviyo opponents

Cons

• Analytics aren’t as deep as Klaviyo’s and its opponents for detailed reporting
• SMS and WhatsApp messaging prices enhance as your sending quantity grows

4. ActiveCampaign — Greatest for scaling companies

G2 ranking: 4.5/5 (based mostly on 14,400+ evaluations)

ActiveCampaign is among the greatest options to Klaviyo for e mail advertising. 

It empowers you to automate cross‑channel campaigns — e mail, SMS, WhatsApp, and net. It additionally stands out by providing 1,000+ pre-built automation recipes for workflows like cart restoration, re-engagement, and product follow-ups. 

Greatest for: Rising small-to-medium-sized companies, ecommerce shops, and businesses

Major options

• Autonomous advertising platform: AI brokers deal with content material creation, segmentation, and execution for quicker marketing campaign creation
• Predictive sending: AI analyzes every contact’s habits to ship emails on the proper time
• 900+ integrations: Join CRMs, ecommerce platforms, analytics, and extra with minimal setup 

Pricing

• Starter: Begins at $15/month for 1,000 contacts and 10,000 emails/month
• Plus: Begins at $49/month for 1,000 contacts and 10,000 emails/month, plus cross-channel advertising
• Professional: Begins at $79/month for 1,000 contacts and 12,000 emails/month
• Enterprise: Begins at $145/month for 1,000 contacts and 15,000 emails/month 

Professionals

• Huge integrations stop software‑stack adjustments, serving to you concentrate on development
• Coordinate e mail, SMS, and net in a single workflow as an alternative of juggling companies

Cons

• No free plan
• The interface may be overwhelming, as superior automation has a studying curve

5. Mailchimp — Greatest different for small companies

G2 ranking: 4.4/5 (based mostly on 5,300+ evaluations)

Mailchimp is a advertising automation platform trusted by over 11 million customers. With a 99% supply fee, it helps you join with prospects, drive repeat enterprise, and construct loyalty. It additionally gives entry to 300+ integrations.  

Greatest for: Ecommerce model house owners, entrepreneurs, and small companies that discover Klaviyo or Klaviyo opponents too advanced or pricey

Major options

• Inventive assistant: Generates on-brand visuals and designs robotically out of your belongings
• Predictive demographics: Construct personalised campaigns utilizing viewers habits and information
• Highly effective analytics: Customers report as much as 25x ROI by monitoring signups, clicks, and conversions throughout the client journey

Pricing 

• Free plan: $0/month for as much as 500 contacts and 1,000 emails/month
• Necessities: Begins at $13/month for 500 contacts, which is a decrease entry value than Klaviyo and a few Klaviyo opponents
• Normal: Begins at $20/month for 500 contacts, 6,000 emails/month, and 5 customers
• Premium: Begins at $350/month for as much as 10,000 contacts, 150,000 emails/month, and limitless customers 

Professionals

• Simple navigation makes it easier to handle campaigns and contacts
• Mailchimp’s anti-spam insurance policies and powerful fame preserve your emails out of spam

Cons

• Buyer help is restricted on lower-tier plans
• Automation and segmentation are much less superior than these of Klaviyo and a few of its opponents

6. Fixed Contact — Greatest for event-based advertising

G2 ranking: 4.1/5 (based mostly on 7,100+ evaluations)

This is among the high Klaviyo opponents that helps amplify your digital advertising efforts. 

Its energy lies in event-based advertising. You’ll get 300+ integrations and instruments that assist drive gross sales, have interaction audiences, and construct robust connections. 

Greatest for: Small companies and nonprofits managing occasions, registrations, and e mail campaigns

Major options

• Surveys, polls, and occasion RSVPs: Interact prospects with video, surveys, polls, and occasion registration options
• Social advert integration: Handle Fb, Instagram, and Google adverts from the platform, then robotically add results in your e mail listing
• Multi-account administration: Management a number of accounts from one dashboard, which implies sub-accounts can run campaigns, occasions, or emails whilst you keep general oversight

Pricing

• Lite: Begins at $12/month for 500 contacts and 5,000 emails/month 
• Normal: Begins at $35/month for 500 contacts and 6,000 emails/month 
• Premium: Begins at $80/month for 500 contacts and 12,000 emails/month

Fixed Contact contains event-based advertising even in decrease tiers, which Klaviyo lacks.

Professionals

• Responsive, useful buyer help
• Newbie-friendly platform 

Cons

• No free plan
• Customers generally expertise value jumps and cancellation difficulties, which isn’t seen in different Klaviyo opponents

7. MailerLite — Greatest for inexperienced persons and small groups

G2 ranking: 4.6/5 (based mostly on 1,000+ evaluations)

This software is trusted by 1M+ customers and can assist you develop your viewers and drive income, even with out superior technical expertise. It additionally provides you entry to 100+ apps to assist streamline your online business. 

Greatest for: Out of the Klaviyo opponents on this listing, MailerLite may be thought-about the very best Klaviyo different for small companies and creators. 

Major options

• Multivariate and A/B testing: Take a look at a number of variations of emails, kinds, or touchdown pages to establish successful mixtures 
• Promote digital merchandise and product blocks: Create your product in MailerLite, and share it through emails or touchdown pages for purchasers to buy straight
• Template selection: Select from 50+ pre-designed templates for newsletters, web sites, and touchdown pages

Pricing 

• Free: As much as 1,000 subscribers, whereas Klaviyo’s free tier is just for 250 contacts
• Rising Enterprise: Begins at $9/month for 1,000 subscribers and limitless emails
• Superior: Begins at $18/month for 1,000 subscribers and limitless emails

Professionals

• Intuitive sufficient for inexperienced persons to arrange campaigns and web sites
• 24/7 buyer help with a 97% satisfaction fee and a median five-minute stay chat response time

Cons

• Automation is much less subtle than different top-tier Klaviyo opponents
• Some ecommerce integrations could require additional setup for advanced workflows

8. AWeber — Greatest for listing administration 

G2 ranking: 4.2/5 (based mostly on 630+ evaluations)

AWeber is among the high Klaviyo opponents for simplifying listing administration. It presents contact segmentation, automated tagging, and subscriber administration that can assist you manage and develop your e mail lists. 

It could actually additionally combine with 750+ apps and permits you to acquire funds in 100+ currencies.

Greatest for: Small enterprise house owners, coaches, affiliate entrepreneurs, and on-line retailers

Major options

• AI-generated content material: Create emails, topic strains, and newsletters in beneath 15 seconds

• Touchdown web page builder: Promote merchandise straight in your touchdown web page with built-in checkout — no exterior procuring cart programs required
• RSS-triggered emails: Routinely ship weblog posts or feed updates to maintain audiences engaged

Pricing

• Free: As much as 500 subscribers and three,000 emails/month
• Lite: Begins at $15/month for 500 subscribers and limitless emails
• Plus: Begins at $30/month for 500 subscribers, limitless emails, and automations
• Finished For You: $30/month + $79 setup, and AWeber specialists construct your full e mail system in seven days, with 30 days of limitless edits

Professionals

• Free migrations offered
• 24/7 help through telephone, stay chat, or e mail

Cons

• Restricted templates make distinctive e mail campaigns tougher to attain
• Pricing is taken into account excessive for the options provided

9. GetResponse — Greatest for webinars and lead nurturing

G2 ranking: 4.3/5 (based mostly on 800+ evaluations)

In comparison with Klaviyo and different Klaviyo opponents, GetResponse stands out for combining engagement, schooling, and e mail automation instruments to drive retention in a single platform.

GetResponse is trusted by 350K+ prospects, presents 150+ integrations, and yields a median of 100% listing development on all of its paid plans within the first 30 days. 

Greatest for: SMBs, ecommerce house owners, and solo entrepreneurs looking for higher marketing campaign outcomes 

Major options

• Webinars and lead nurturing: Host stay or automated webinars to coach and seize leads
• Web site and paid adverts: Use the drag-and-drop builder, AI wizard, and Meta/Google advert integrations to create adverts and drive gross sales
• AI course creator and premium newsletters: Customers have seen a 25% email-list development in a single week by monetizing experience with programs, certificates, and paid newsletters

Pricing

• Starter: Begins at $19/month for as much as 1,000 contacts and limitless emails
• Marketer: Begins at $59/month for as much as 1,000 contacts and limitless emails 
• Creator: Begins at $69/month for 1,000 contacts, limitless emails, and superior options

Professionals

• 99% deliverability throughout 160+ international locations
• 24/7 help from a five-star buyer success group

Cons

• No free plan
• Automation setup and cancellation course of may be irritating

10. Drip — Greatest for DTC manufacturers

G2 ranking: 4.4/5 (based mostly on 460+ evaluations)

Drip is constructed for model house owners who want instruments to know shopper habits, section audiences, and ship personalised messages. That’s why it’s actually among the best Klaviyo opponents to think about.

Drip additionally gives free migrations for 17,500+ contacts, which incorporates personalised onboarding for 90 days, making certain a easy transition. 

Greatest for: DTC manufacturers that depend on repeat purchases and powerful buyer relationships to develop

Major options

• Agentic AI proactive help: Anticipates advertising wants and suggests actions robotically
• Social listening: Displays what prospects are saying throughout social media, blogs, and boards, serving to you launch higher campaigns
• Behavioral and lifecycle segmentation: Routinely create segments by buyer actions and lifecycle stage, driving as much as 5x extra income

Pricing

Drip’s pricing plan begins at $39/month for as much as 2,500 contacts. In comparison with many Klaviyo plans, this can be a extra value‑efficient entry level.

Professionals

• Customization choices for e mail advertising campaigns 
• Quick, dependable buyer help and a 97.3% consumer satisfaction

Cons

• Pricing will increase as contacts develop, no free perpetually plan
• Integration points resulting from an absence of APIs

How to decide on the suitable Klaviyo different for your online business

For those who’re nonetheless questioning, “What are the very best Klaviyo options?”, you possibly can observe these steps to decide on the best-fit Klaviyo competitor for your online business:

1. Map income drivers: Which e mail advertising duties generate gross sales for your online business? When you have an ecommerce retailer, deserted cart flows are essential, however appointment reminders are extra so if in case you have a service enterprise. Concentrate on e mail platforms that excel at features straight tied to your income.
2. Depend all prices: Month-to-month charges solely inform a part of the associated fee story. SMS credit, devoted IPs, migration help, and employees coaching add up rapidly. Look ahead to pricing fashions amongst Klaviyo opponents that penalize your sending patterns or development trajectory as contact lists develop.
3. Think about ecommerce integration: Some Klaviyo opponents have apps listed on Shopify, Wix, Squarespace, and different ecommerce platforms. As an example, Omnisend has a number one WooCommerce app that works with Contact Type 7, OptinMonster, and different fashionable plugins.
4. Record non-negotiable integrations: What platform capabilities completely should exist on your advertising to perform accurately? Separate must-have integrations from nice-to-have options, reminiscent of Shopify integration for retailer syncing and Gorgias for assist desks.
5. Assess group skills: Think about who manages e mail advertising day by day and their technical consolation stage. As an example, visible e mail builders swimsuit everybody, however your group may need HTML entry to create customized designs, or API entry for headless commerce.
6. Consider help high quality: Ship emails and run a stay chat for buyer help to evaluate their velocity, accuracy, and thoroughness, slightly than friendliness alone. Additionally, examine evaluations to see if persons are complaining about poor help from Klaviyo opponents.
7. Run real-world trials: Take a look at every software’s advertising workflows, construct segments matching your buyer base, import pattern lists, take a look at automation sequences, see how your emails look when delivered, and create warm-up campaigns to examine deliverability charges.
8. Collect peer insights: Discover firms much like yours utilizing Klaviyo options in your shortlist. G2, Trustpilot, and Capterra are good beginning factors. You may additionally ask on LinkedIn about implementation hurdles, surprising limitations, and post-sale help experiences.
9. Probe development limits: Advertising wants evolve quickly with enterprise development. Look at API capabilities, customized discipline limits, segmentation depth, and multi-channel growth potential. For instance, Omnisend helps e mail, SMS, and push notifications.
10. Evaluate migration ease: Some Klaviyo opponents provide migration companies to make your life simpler. Omnisend’s kickstart service is a major instance, migrating your workflows, segments, and different essential contact information from Klaviyo.

FAQs