Most content material doesn’t get any traction – whatever the platform (your weblog, YouTube, social media, and so on.).
On this publish, we’ll share a handful of profitable content material advertising examples you need to use as frameworks. I’ll additionally focus on why they work and supply actionable suggestions that can assist you implement these frameworks in your content material advertising technique.
To make this information actionable for any enterprise, we’ll present you varied content material examples from totally different platforms for various enterprise fashions (e.g., SaaS, ecommerce, and even brick-and-mortar companies).
Instance #1: UGC From Manus
You’ve most likely seen examples of UGC content material and adverts for ecommerce firms, however only a few B2B or SaaS companies have successfully leveraged UGC content material.
Manus is an exception.
They’ve a handful of brand name ambassadors posting on LinkedIn about why the product is a greater different to different choices and even screenshots and movies of how the device works.
Right here’s an important instance the place an influencer explains how you can remedy a selected ache level with the product:
Supply
Right here’s an important instance the place an influencer explains why it’s higher than different options:
Supply
If you wish to duplicate their success, have a look at your present record of shoppers and spotlight those that occur to be influencers.
For those who’re primarily utilizing Instagram, you need to use a device like IGFollow to obtain the record of followers from the platform. Sadly, it doesn’t present you the follower rely, so that you’ll have to rent a VA to notate the follower rely for every of your followers.
If what you are promoting is B2B, use your CRM knowledge to seek out the LinkedIn profiles of all of your prospects after which attain out to these with essentially the most followers on LinkedIn.
Subsequent, attain out and ask these prospects to create content material for you.
For DTC merchandise, you may ask the shopper to publish a publish discussing how they use the product to resolve a selected downside and the way it’s totally different from competing merchandise.
For B2B merchandise, ask the shopper to share how they use the product to resolve a selected ache level (e.g., why are they paying for it?). You can even ask them to clarify why they selected your product over different choices.
Instance #2: Video Content material From Ahrefs
Most software program firms wrestle with video advertising for considered one of two causes:
- Poor views/engagement: Usually the content material doesn’t earn views as a result of the chosen matter isn’t nicely suited to video, or the subject was poorly framed for YouTube.
- Loads of views however no conversions: For those who publish an entertaining problem video, it would earn views, however these views might not convert. This downside typically happens as a result of the viewers the video attracts aren’t the best viewers (e.g., they’re youngsters). Or it could be that the video merely doesn’t present the product’s worth.
Ahrefs is an exception. They’ve mastered video content material as their movies examine all the following bins:
- Nicely framed for YouTube: They match an entertaining format that’s confirmed to generate clicks on platforms like YouTube (like a problem or sport video)
- Attracts the perfect viewers: The video matters nonetheless entice their ultimate viewers (search engine marketing professionals)
- Reveals the product as an answer: Whether or not it’s a tutorial or problem video, they at all times present how you can remedy a selected downside utilizing Ahrefs.
For instance, try the video “I Tried to Rank #1 on Google in 24 Hours.”
You’ll see that it matches all three of the factors talked about above.
For those who quick ahead to about 9:20, you’ll see that the presenter even mentions:
“So I wasted a bunch of time attempting to do that manually and utterly forgot that there’s this report in Ahrefs known as “Additionally Discuss About” which is exhibiting us matters that the highest 10 pages for running a blog suggestions are speaking about.”
Merely attracting the best prospects to your video content material isn’t sufficient – present them how your product solves the ache factors that come up within the video.
I also needs to point out that not each video wants to suit a problem or “clickable” format.
For those who type by Ahrefs’ hottest movies, they dominate with tutorials.
Ahrefs’ tutorial movies work as a result of:
- They decide widespread matters: Some matters require extra visible demonstration and are subsequently higher suited to video than others. Earlier than making a tutorial video, see if every other movies have excessive view counts for that matter.
- They ship the content material in easy language, with clear visible examples, and simple step-by-step actionable directions. It might appear foolish, however many tutorial movies fail as a result of the ideas aren’t verbally defined clearly and/or lack clear visible demonstration. Use examples, easy language, and make it straightforward to grasp.
Right here’s an important instance of considered one of their movies:
Instance #3: Video Content material From BPN
BPN is a complement firm based by YouTuber Nick Naked, and so they created a separate YouTube channel for the BPN model. They movie “day within the life” movies on this channel that includes totally different athletes.
The movies have been massively profitable, with essentially the most profitable but producing over 800,000 views within the first 8 months.
BPN is a wonderful of video content material advertising instance as a result of:
- The movies comply with a confirmed entertaining format (the “day within the life” format does nicely on YouTube).
- The movies entice BPN’s audience (hybrid athletes).
- The movies present the worth of the product. The athlete’s food regimen is a serious section that somebody watching a “day within the life” video desires to know, so it’s pure to pitch the BPN complement and have the athlete clarify why they use it. Folks watching this video most likely wish to be just like the athlete, so shopping for the complement is a no brainer.
So even you probably have a DTC product, it is a nice formulation to create entertaining movies whereas additionally exhibiting how your product solves a ache level.
Instance #4: Private Branding From Carry
Ankur Nagpal grew his private model on social media after which used his community to construct his startup – Carry.
In actual fact, he validated his startup concept with a single Tweet.
If you wish to construct a private model to generate leads to your firm, first choose your area of interest.
Ankur’s firm is within the private finance business, so he commonly writes about private finance. He wasn’t a private finance professional when he first began writing about it, so he simply shared what he was studying.
Right here’s an instance of a private finance associated publish you would possibly discover in his feed:
Nonetheless, to assist extra folks discover his content material, he additionally wrote about broader entrepreneurship matters.
He additionally shares about his personal private life, which is enjoyable, and makes him appear extra personable, which may deepen your relationships with followers.
For those who’re simply getting began, hold the vast majority of your content material related to your area of interest. Nonetheless, nonetheless embody some broader curiosity matters to generate consciousness and some private posts so that individuals can get to know you.
Even in the event you’re an worker at an organization, you may nonetheless construct your personal private model, or ask your executives to construct their manufacturers to drive extra leads for the corporate.
Private branding might seem to be an unorthodox type of content material advertising, however it would show you how to construct deep relationships together with your viewers, which may be extra impactful than weblog content material from a faceless model.
Ankur’s firm, Carry, is proof of the facility of private branding.
As talked about in our advertising developments information, there are many AI instruments to present “how-to” recommendation. At this time, folks care extra about who the content material is coming from.
Instance #5: Podcast Content material From Hampton
Loads of firms have podcasts, however only a few succeed.
Hampton is an exception. It’s a neighborhood of excessive net-worth entrepreneurs, and the neighborhood members are the principle worth of the membership.
So quite than merely speaking about “how-to” or pattern associated content material, they function the tales of their members.
If listeners wish to join with the opposite members, it’s a no brainer to affix Hampton.
The podcast can be uniquely attention-grabbing for a couple of causes:
- The individuals are distinctive: Lots of the Hampton members are previously-unknown entrepreneurs which are value eight, 9, and even ten figures.
- The angle is exclusive: Loads of enterprise podcasts focus on how you can get wealthy, however no different podcast discusses what to do after making some huge cash (a ache level Hampton helps members remedy). This podcast discusses what these entrepreneurs do with their wealth.
- The private/transparency ingredient: As a substitute of discussing how-to matters you may search on ChatGPT, every episode shares an individual’s distinctive story (which has often by no means been informed earlier than). They get very private and speak about how cash has impacted their lives, relationships, and psychological wellbeing.
For instance, this episode discusses an nameless member who shared the story of how she navigated amassing unbelievable wealth by means of her enterprise and navigated a divorce.
Or this episode the place they mentioned the despair following an enormous sale:
So in the event you’re fascinated with beginning a podcast to your model, ask your self these questions:
- Who? For those who’re doing a visitor podcast, don’t simply interview the most well-liked business consultants. Interview under-the-radar folks with attention-grabbing tales which have by no means been informed. You will discover these folks at business occasions and thru your community.
- What’s the angle? Folks wish to be entertained or impressed, even when it’s a B2B podcast. Sam makes it entertaining by means of compelling storytelling by asking visitors private/deep questions and even delicate cash stats.
- How can we make it entertaining? Even when it’s a B2B podcast, folks wish to be entertained or impressed. Sam does this by asking visitors private/not often mentioned questions. You may do that by asking folks to be weak and share actual numbers and stats.
- Will it convert? Your podcast ought to remedy a fraction of the ache level that your actual product solves. For instance, listening to at least one Hampton member’s story is perhaps nice, however if you wish to join with them one-on-one and meet tons of of different comparable folks, it’s important to be part of. However in the event you appreciated the podcast and need extra, it’s a no brainer to transform.
Brief type content material often generates numerous engagement, however doesn’t essentially convert viewers into prospects.
Nonetheless, founder Alex Lourdes has grown seven eating places by means of TikTok.
She posts every day about her private life, and plenty of movies present behind the scenes actions at her eating places.
Alex additionally makes use of TikTok to deal with frequent buyer complaints, introduce new flavors, and make different bulletins.
In actual fact, you’ll not often see a video the place her eating places aren’t one way or the other built-in into the content material.
Brief type content material is commonly shrugged off as a gimmicky advertising hack that drives vainness metrics, however not conversions. Nonetheless, throughout the TikTok ban, Alex revealed that it has been accountable for almost all of her development.
The important thing to creating quick type content material drive conversions is making your services or products the principle focus of your content material. Listed below are a couple of methods you are able to do this:
- Share behind the scenes content material
- Adapt widespread/trending codecs to your merchandise/providers
- Reply buyer questions
Instance #7: Weblog Content material From Shopify
search engine marketing site visitors remains to be invaluable in 2025 as a result of, in contrast to social media platforms, you may goal a key phrase for a selected ache level your product/service solves.
Subsequently, search engine marketing often drives way more certified site visitors as searchers are often in-market and actively in search of your resolution.
Whereas search engine marketing has modified with the evolution of AI, Shopify is a wonderful instance of a model that continues to dominate search engine marketing with its weblog content material.
Right here are some things Shopify does very nicely that enables them to proceed to remain related within the search outcomes:
- Topical authority: As a substitute of simply writing a weblog publish for one most important matter, Shopify has weblog posts on all subtopics associated to that topic. By completely protecting the whole matter, engines like google consider that you’re the last word authority on the subject, serving to all associated content material rank greater.
Shopify additionally internally hyperlinks to all the different associated posts on the backside of the web page in order that it’s straightforward for engines like google and customers to seek out them.
- Easy language: Shopify makes use of easy language to clarify every idea. Ideally, write on a fifth grade studying stage.
- Distinctive examples: Shopify makes use of loads of examples to assist and clarify every idea. You’ll additionally discover that the examples they use are all distinctive. Content material writers typically copy the identical examples from different comparable weblog posts. Utilizing distinctive examples retains your weblog content material refreshing and offers readers distinctive worth.
- Embrace FAQs: To maximise search quantity, they embody an inventory of FAQs on the backside of the web page. This helps Shopify additionally rank for “Folks Additionally Requested” questions.
So in the event you’re writing a weblog publish, search the key phrase on Google, have a look at the “Folks Additionally Requested” questions, after which embody an FAQ part on the backside of the weblog publish. There are additionally instruments like Ahrefs that may present you an inventory of those FAQs.
- Clear format: Search engines like google and yahoo wish to give customers an important expertise. Shopify delivers a wonderful expertise as you might have a desk of contents within the sidebar, making it straightforward to leap to particular sections. The sentences are additionally quick and the subheaders make it straightforward to skim.
To dominate search engine marketing in 2025, you additionally want hyperlinks, as engines like google decide your web site’s authority based on the variety of different high quality web sites linking to you.
As a big model, Shopify has many hyperlinks from different top quality web sites.
When you’ve got a brand new web site or low authority, you may earn hyperlinks organically by offering distinctive knowledge, aggregating attention-grabbing statistics, and collaborating with different business consultants.
Instance #8: Case Research From Package
Many case research don’t work as a result of they show a service or device works however don’t present actionable data to resolve their downside (aside from shopping for the device or service).
If there aren’t any motion gadgets (aside from shopping for the device), readers aren’t going to take the time to learn the case examine.
As a substitute, reframe your case research to deal with how you can remedy a selected ache level after which weave in how your product helped them accomplish that objective.
Package is a superb instance of a model that has mastered the case examine.
It’s an e-mail advertising platform for creators, and right here’s only one instance of a case examine they wrote about how a YouTuber used lead magnets to construct his e-mail record.
You possibly can see that this matter (constructing an e-mail record) is a ache level that a lot of Package’s customers face and it’s an issue that Package solves.
Additionally, the great thing about case research is that that includes your personal prospects ensures you entice the eye of your ultimate prospects.
Even when readers don’t instantly join Package, it nonetheless gives helpful, actionable data, leaving an important first impression of Package, making them extra prone to come again (and ultimately convert).
As a substitute of attempting to easily promote your services or products within the case research, interview a buyer and ask them for his or her step-by-step motion gadgets of precisely how they solved a selected ache level utilizing your services or products.
Embrace screenshots, templates, and useful graphics to make it straightforward for readers to duplicate the consequence (even when they don’t purchase your product).
As a substitute of simply writing case research to show the effectiveness of your services or products, present actionable content material in order that customers can execute the method manually or automate it together with your product.
Instance #9: Webinars From Neil Patel
Webinars are sometimes thought-about dated, however Neil Patel lately revealed on a podcast that webinars nonetheless drive the vast majority of leads for his 9 determine advertising company.
He’s run loads of A/B assessments and shared that the important thing to webinar success is choosing the right matter.
Particularly, decide a subject that’s most related to your ultimate viewers – not essentially the subject that may generate essentially the most views.
For instance, a webinar titled “Tips on how to do search engine marketing for a brand new web site” would generate numerous signups, however most individuals with new web sites don’t have the finances to rent a advertising company.
As a substitute, they aim way more area of interest matters like:
- “Tips on how to turn into an AI-Prepared CMO”
- “Tips on how to Maximize GA4”
These matters generated fewer signups however drove extra certified leads from Fortune 500 firms.
Through the webinar, lay out the step-by-step playbook you employ to resolve the issue to your prospects.
Some folks will implement it themselves, however many will merely rent your crew to do it or buy your product to automate the method.
You possibly can watch a replay of considered one of his webinars to see how he positions the content material.
Neil additionally makes use of Apollo to counterpoint the lead knowledge gathered from the webinar signups, attain out to certified leads with the webinar slides, and remind them that the crew is there if they need assist.
For those who’ve tried webinars up to now and haven’t had a lot success, attempt it once more.
For those who’re struggling to get signups, think about partnering with one other extra established business professional or a parallel firm.
These partnerships may help you generate extra signups and attain a brand new viewers.
Instance #10: Free Sources From HubSpot
Templates, instruments, and knowledge won’t seem to be a content material advertising instance, however they accomplish the identical objective as content material – they create your ultimate buyer to you.
Free sources are sometimes much more efficient than content material as a result of they’re much more useful to the person.
Content material tells you what to do, however instruments and templates do the work for you.
Free sources additionally permit you to gather the prospect’s emails in trade for the useful resource.
HubSpot has mastered the artwork of providing free instruments for a couple of causes.
First, they at all times hyperlink to related free sources of their weblog posts. So as an alternative of simply publishing the free device in your web site’s “sources” web page, determine all related weblog posts and add a CTA contained in the weblog publish to obtain the lead magnet.
For instance, on their newbie’s content material advertising information, they’ve a CTA within the nook pitching their free content material advertising workbook:
Additionally they embed free sources all through their weblog posts:
HubSpot additionally provides quite a lot of lead magnets, together with:
- Instruments
- Templates
- Checklists
- Ebooks
- Quizzes
- Surveys/Information research
For those who’re uncertain what sort of free useful resource to supply, a guidelines or template is the best strategy to get began.
Take a look at your present weblog posts and make a guidelines or template that turns the data within the weblog publish into motion gadgets.
For instance, you probably have a weblog publish titled “how you can begin an influencer advertising program,” embody a guidelines that offers them step-by-step motion gadgets.
Begin with a objective to create one extra free useful resource per 30 days.
Over time, you’ll construct a financial institution of free sources to attach every weblog publish to a related lead magnet. These sources will show you how to convert a better proportion of your site visitors into leads, which enhance the general ROI of your content material advertising efforts with out rising the work required.
Need Extra Assist With Your Content material Advertising?
These are just some content material advertising examples that can assist you get began, nevertheless it’s good to produce other folks to brainstorm with or run your concepts by.
Whether or not you’re working in an organization or as a solopreneur, that isn’t at all times an choice.
That’s why we created Copyblogger Academy. It’s a course and neighborhood of entrepreneurs leveling up their expertise.
With 9 programs on content material advertising, search engine marketing, e-mail advertising, private branding, and different vital expertise, it provides you the instruments it is advisable succeed. The neighborhood can be there to assist you, with accountability classes with eight determine founders Tim Stoddart and Charles Miller, together with alternatives to publish your work and ask for suggestions within the chat.
You possibly can check out Copyblogger Academy danger free at the moment. For those who aren’t 100% happy, we’ll provide you with a full refund within the first 30 days. For those who take this primary motion step at the moment, you’re future self will thanks!
