Calm | Election Night time advert
By saying nothing, Calm spoke volumes. The model’s 30 seconds of pure silence, which aired on CNN and ABC throughout dwell protection of the 2024 Presidential Election, immediately grew to become a serious speaking level. The experimental method, a dangerous artistic tactic, was meant to provide viewers an anxiety-busting respite from the night time’s cacophony. It additionally performed into the meditation app’s historical past of displaying up throughout contentious political occasions with a conversational “we obtained you” sensibility. The bare-bones, calmly branded spot proved simpler than any elaborately produced, narrative marketing campaign. –T.L. Stanley
Calvin Klein | Jeremy Allen White advertisements
This was removed from the primary skin-baring, tremendous horny Calvin Klein advert, and it gained’t be the final. Nevertheless it did kick off 2024 with a thirsty bang: the web melted down whereas watching (and rewatching) The Bear star Jeremy Allen White strip right down to his skivvies, cavort on a New York rooftop, and exhibit his chiseled physique whereas modeling trendy briefs from the model’s spring assortment. Whereas the video grew to become an instance of double requirements in acceptable advertising, it additionally did wonders for the skyrocketing 32-year-old actor’s recognition. It even made the pink sofa well-known. –T.L. Stanley
Bumble | ‘We’ve Modified, So You Don’t Have To’
